Email marketing software is an application used to manage emails of the company. It is also a powerful channel which helps in promoting products and services to the targeted customers by using emails. This can be done through sending promotional content, product coupons, and also it helps to organize newsletters. There are various types of email marketing software available such as third party software or in-built email marketing software.
Email marketing software is a must-have for any business. It’s the backbone of all effective email marketing campaigns, as without an email marketing software, basically there is no email marketing campaign! Aside from its crucial role for creating and promoting marketing messages, email marketing software can assist you with many other tasks: data consolidation and management, contacts storage, analytics and reporting.
Moreover, it unifies all your data sources into one single application that works like a charm for both small marketers and big corporations. Thus, with all its features and characteristics it’s crucial to choose the best email marketing software for your company.
The best free email marketing software solution 2021 is a program you can use to manage your email communication with current and potential customers. How does email marketing work? Email marketing software is a tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience.”
What do I get for (not spending) my hard-earned cash?
Well, to begin with, we’ve only shown you ‘hosted’ newsletter services, which basically just means that you don’t need your own email server or to install anything on your computer. In other words, they’re fully self-contained services. Nice and easy right?
Also, they all have a form of bounce management. This means that the service automatically takes care of emails that don’t reach their recipient, after a couple of tries, by removing them from your list. This helps keep your contact lists clean and uncluttered.
Even though your newsletters will most likely be the most useful emails your customers have ever received, there will always be those who aren’t as enlightened, and that’s where the next service comes in handy. They all offer quick and easy unsubscribe management, which can take place without you needing to do anything.
And finally, another useful feature of these providers is that they can provide you with statistics. Now you’ll be able to find out who’s actually opening your emails, and which ones are more popular than others…after all, it’s basically a popularity contest. May the best newsletter win.
ActiveCampaign
ActiveCampaign provides email marketing, automation, and CRM all in one so that you can manage the customer experience from just one platform.
ActiveCampaign’s Automation:
For creating automation, they provide an easy to use flowchart system that is pretty intuitive. If you want to add any element, you just use a drag-and-drop builder. You can get started on basic automation and drip campaigns by using pre-built automation templates and customize according to your needs.
With the Automation Map feature, you can view how different automation are connected to each other. This way you can see which marketing gaps to fill or where to simplify the process. When you edit one automation, you don’t have to guess which other automation it might affect. You can analyze the consequences and make a decision.
You can also see high-level reports on how each automation is performing.
ActiveCampaign’s List Management:
ActiveCampaign’s list management features are also impressive.
You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests, etc). Tags and custom fields can be added or removed via automation.
For enterprise plans, you can add as many users as needed (without any additional cost) and change their access at any time from the admin panel.
ActiveCampaign’s Email builder:
ActiveCampaign provides a basic drag-and-drop email builder. You can also code your own template using HTML and CSS. You get 30 pre-designed template options to get started
One thing that’s good about their email builder is that you can create as many columns as you want & even adjust the column size.
Once you have built a template, you can use it for your broadcast campaigns and even for automation.
ActiveCampaign’s Pricing:
ActiveCampaign’s pricing is based on a combination of the number of contacts and kind of features you need.
ActiveCampaign doesn’t charge you for unsubscribed, duplicates or unconfirmed.
SendX
SendX is an all-in-one cloud-based email marketing software. Their pricing really hits the sweet spot & 24×7 customer support (through email) is something you don’t find with other platforms unless you choose a ridiculously high priced plan.
SendX’s WYSIWYG Editor:
SendX provides a simple WYSIWYG editor where you can design professional-looking emails without having to struggle with any HTML coding. Every element – buttons, image placeholders, text boxes, etc. can be dragged-and-dropped. It offers full customization as you can experiment with colors and layouts to design beautiful emails even if you don’t know HTML.
SendX’s Instant preview for desktop and mobile:
You won’t have to guess how your email will exactly look like on a mobile screen or desktop because SendX WYSIWYG Editor shows an instant preview of your email newsletter for mobile and desktop screen sizes.
SendX’s Pre-built email templates:
You will get access to free premium responsive email templates for use in your newsletter, sales, holidays, or update campaigns. You can check out the template library here.
You also get access to more than half a million (yes, half a million!) royalty-free stock photos so you will never run out of creatives and won’t have to chase any photographer or graphic designers to get your email out.
SendX’s Automation:
The automation features in SendX lets you create a series of emails that are sent to subscribers triggered by a specific time, activity, or event.
Some examples are:
- Starting a series on onboarding emails when a user buys a subscription
- Congratulating a user for completing a milestone in the user journey
- Rewarding with offers on cart abandonment
- Stopping a campaign on receiving the required action or reply.
SendX offers a number of in-built triggers and other settings, so you can quickly find and create the right campaign for your business needs. You can also create custom automation from scratch.
Free Migration to SendX:
If you are looking to migrate from your existing platform, SendX will do it for free if you! Their instant customer support team will be able to help you no matter the size of migration or the time zone of your country.
SendX’s Pricing:
Without cutting corners on features and support, SendX has been able to keep their pricing affordable and simple. You get charged based on the number of subscribers only.
Unlike other email marketing software where responsive and modern templates are behind higher paywalls, with SendX, you get access to everything even if you are on your free trial. Even after the free trial ends, you can access all of the editor functionalities, templates, 24×7 customer support (through email) for as low as $7.49/mo.
If you don’t find your desired pricing here, you can always contact them for a custom quote.
HubSpot
Another top name in the running for best enterprise email marketing platforms is HubSpot. This powerful automated marketing system consolidates your marketing efforts to improve workflows and ROI.
HubSpot’s marketing hub enterprise edition is ideal for large-scale organizations that need scalable inbound marketing functionality. It offers sophisticated analytics and revenue reporting on forms, landing pages, email marketing, SEO and more. HubSpot also comes with a CRM module that provides all the essential features users need to build deeper relationships with their clients.
HubSpot’s intuitive dashboard lets users track which channel leads came from
HubSpot’s email marketing functionality provides users the ability to personalize emails for targeted users, integrates RSS email subscriptions and lets users save multiple customized CAN-SPAM email footers to manage multiple locations or brands from a single interface.
The A/B testing features let businesses test different versions of campaigns to identify best practices, increase their campaign engagements and improve overall ROI. Users creating campaigns can launch landing pages or attach forms to email template with an easy single click, and less clicking around across different screens is always better for the user. With the addition of drag-and-drop functionality, HubSpot is one of the most user-friendly options on this list.
HubSpot’s affordability and user-friendliness come at a price. This platform requires a 12-month contract — if you don’t like the way it works, you’ll still have to wait a year. The system also comes in a tiered pricing scheme, so some of the features talked about in the many glowing reviews of the product aren’t available at the Basic or even Pro package levels.
SendinBlue
As one of the least expensive options on this list, SendinBlue is an off-brand marketing automation platform that offers the pros of email marketing without the bells and whistles of the more robust marketing automation products. If you want a lean, clean service to replace an enterprise email marketing tool like MailChimp, this is a great option for you.
This platform has no daily sending limit, which makes it ideal for bulk senders and those with large subscriber bases. Users can send these emails using their own domain name and signature, improving brand consistency and presenting a professional point of contact with your consumers.
Users of SendinBlue can create multichannel marketing workflows from a drag-and-drop editor so simple anyone can do it effectively. Its contact segmentation feature lets users categorize contacts by a range of criteria including gender, location, employment or other customizable fields. It also comes with native heat mapping features: users can use these heat maps to identify areas on campaigns that get the most activity and interaction to create better campaigns in the future.
SendinBlue users have access to a real-time feed to track active workflows
SendinBlue’s email design features let users create from pre-designed templates or custom without needing to be able to code. Its autoresponder has options for welcome emails, purchases, birthday messages and more.
Transactional emails are a breeze with SendinBlue. Any business utilizing eCommerce needs to ensure purchase emails are deliverable via dedicated SMTP relays. SendinBlue also offers real-time metrics for these email transactions. SendinBlue is priced very competitively compared to others on this list. It operates on a sliding scale that comes with additional operability at each tier but is still a very affordable option at any tier.
Unfortunately, if you do run into any issues with SendinBlue, there are no live chat or phone support options to get your problem solved — you’ll have to submit a ticket. Users report tickets being resolved consistently, but it’s still not an ideal situation if you need to get the problem fixed right away. The simplicity of the system can also be a hamper on your business. The email templates are quite basic, and there is no option to create landing pages within the system.
Mailchimp(11,643)4.3 out of 5Optimized for quick responseEntry Level Price:$17.99Favorite
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals – from community organizations to Fortune 100 companies – trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Conclusion
Email marketing is one of the most cost-effective and customer-friendly ways to engage your customers. It’s a necessity for all marketers looking for effective lead generation and sales inbound techniques, B2B or B2C.This is the key because it allows users to track and view the development of the campaign and its effectiveness on the company’s analytics. Some people even say that email marketing is better than social media marketing.
Email marketing is one of the most efficient ways of reaching your potential and existing customers and growing your business, but the success of any email campaign greatly depends on the tools you use to do so.