Lead generation is a crucial process for any business. Without leads, it is hard to develop good relationships with potential customers and clients. And more so, even more without an integrated lead management system, it is next to impossible to make those contacts turn into paying clients. Because of this reason, the businesses focus on improving their lead generation results by investing in new technologies.
Lead generation software makes it easy for you to improve your lead generation strategy. It provides proprietary data that many other lead generation softwares don’t have access to. Colorful presentations and data that’s easy to digest and understand is just a few of the great things about this tool. With this kind of information, you can easily make better marketing decisions.
There are lots of tools that can help you generate leads for your B2B marketing campaign. But not all lead generation software is equally effective. The best thing about free lead generation software is that it helps you get the leads that otherwise would have cost a fortune. But you need to be careful because there are many tools which should not be used for lead generation, especially those that create spam and violate terms and policies of hosting platforms. These free tools can result in a huge loss because the leads generated through these platforms do not last.
To get started with lead generation, you need the right software. Some people will tell you that it doesn’t matter what software you use because at the end of the day they all do the same thing. But in my experience, certain tools work well for certain businesses, and others don’t. And that can make a huge difference in your results.
What Is A B2B Lead Generation Software?
But before we start discussing B2B Lead Generation Software, let’s ask ourselves if we all understand what we mean by B2B Leads. As to give you a brief, B2B Leads is the term assigned to people who are considered the potential customers for your business. So, these are the potential candidates to generate value using your products or services.
And B2B Lead Generation Tools are programs that automate the process of finding prospective leads from different channels and assist the sales and marketing teams in converting them into customers. Simply put, Lead Generation Tools help capture the attention of more and more sales leads. So instead of manually inserting data to generate interest from your potential buyers, you can focus on developing campaigns and allow the tools to help materialize the demand.
1. FindThatLead
Quickly find important emails of any company by just entering their domain name.
2. LinkedIn Sales Navigator
Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.
3. D7 Lead Finder
Find local leads in your area with this free tool.
4. Email Finder-GetProspect
Find up to 50 emails with their free forever plan.
5. Discoverly
See Facebook and work info of your leads on Gmail.
6. People Finder
Find details about anyone with a billion strong database of public records.
7. Skrapp
Get verified B2B emails in a jiffy.
8. Hunter
Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.
Free Lead Capture Tools
9. Sumo
Use this free lead capture software to convert your site visitors into leads for your business.
10. HubSpot
Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.
11. Flowlu
Another great free alternative to the above free tools.
12. Hellobar
Have a lead capture bar on top of your site to instantly grab new leads.
Free SMTP Tools
13. Sendgrid
Send 100 emails a day forever with core marketing features.
14. Mailjet
Set up an SMTP server in minutes and achieve deep personalization with this tool.
15. Mailgun
Free SMTP server with 24/7 support and advanced features.
Free Email Marketing Automation Tools
16. Mailchimp
Simple Email Marketing software to send newsletters to your subscribers.
17. HubSpot
Set up an SMTP server in minutes and achieve deep personalization with this tool.
18. Boomerang
Keep sending emails to your leads with automated reminders.
Free Spam Testing Tools
19. Mail Tester
Test if your email is spam worthy.
20. IsNotSpam
An alternative to the tool above.
Free Proposals and Invoicing Tools
21. And Co
Create simple proposals and invoice your customers with this handy tool for freelancers.
22. Hello Sign
Get your digital documents signed with this tool. The free version allows for 3 documents per month.
23. Invoicely
A free professional invoice making app.
24. Slimvoice
Create simple invoices easily and in minutes.
25. Wave
Free invoicing and accounting app.
26. Invoice Generator
Another great invoicing tool.
Free Personalized Video Messaging Tools
27. Loom
Use Loom to record your screen and webcam at the same time, and run your customers/leads through different processes.
28. Dubb
A tool similar to Loom.
Free Meeting Scheduling Tools
29. Calendly
Use this free software to schedule meetings with your leads.
30. Hubspot Meeting Scheduling
Use this free tool to schedule your meetings fast and forget the back-and-forth emails. It integrates with both your calendar and HubSpot CRM for smooth meeting setup with your leads, prospects, or customers.
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Project Management Made EasyFree
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#1 Marketing Platform For Small BusinessFree
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How Do I Find the Best B2B Leads?
The best way to find B2B leads is to work backward from your ideal customer. When you know who your ideal customer is from their job title, key responsibilities, and where they hang out on and offline right down to their goals and pain points, it will make it easier to build a list of prospects who have similar attributes.
Conclusion
Internet marketing is the way of generating sales and leads by use of the internet. Traditional marketing will still be an important tool in any company’s sales arsenal, but increasingly it is viewed as simply one channel among several that must be used in concert to succeed. An increasing number of companies are now discovering the benefits of lead generation software (also known as lead management software); especially as it relates to customer sales and satisfaction.
It’s a fact…Lead generation is an essential and important part of getting new business. In fact, over 50% of companies experience issues with generating leads on a monthly basis. The lack of leads is partly because most businesses are using outdated tactics, but also because many of these ‘tried and true’ methods simply don’t work in 2022.