Are you curious about the best lead generation tools for b2b? Or about free lead generation apps? In the recent years, we are experiencing a new era of marketing and sales. Viral marketing and SEO started to give way to SEO and content marketing, which in turn was replaced by social media as the buzzword on everyone’s lips. Regardless of what it’s called, all these are just tools used to generate leads, whether they are interested in your product or service or not. You need to see how they can help you achieve your mission: generating qualified B2B leads OR converting website visitors into paying customers OR increasing your brand awareness among industry professionals.
Have you ever wanted to generate leads online? That’s a great idea, because it is quite valuable to the growth of your business. Now, there are many ways that you can accomplish this. We could spend a lot of time talking about those ways and examples of each, but that wouldn’t be ideal. My goal here is to highlight some of the best, free lead generation tools that you can use, so that we can quickly browse through them and choose one or two options.
As an SEO, you’re always looking for the best free tools to help you in your day to day tasks, from research to data analysis to content writing. In this article, I am going to go over some of the best free and paid lead generation tools that I personally use.
If you are really serious about your business and want to make it a success, lead generation tools are essential. They give you the ability to reach out to more individuals from different professional fields. Using these tools is equally beneficial for organizations as it is for business owners looking out for effective b2b lead generation strategies.
The Pillars of Lead Generation
Lead Capture
Chances are – a significant number of your website’s visitors will never return if you don’t have a way to capture their information. And since Google’s latest core update changed some of its defining web page judgements, visitors are able to avoid marketing messages more easily.
To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself.
The first one calls for mutually beneficial methods that allow potential leads to opt-in to effectively gather information, and one way to do this is through lead magnets.
Lead Magnets
Client acquisition requires an optimized process that converts visitors into leads, but a problem arises when first-time visitors are unable to leave their information, which is why they never hear from you again. This is where lead magnets come in.
Lead magnets offer value to your site visitors in exchange for their contact information. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications.
Landing Page Conversion Techniques
Landing pages are crucial in converting your visitors into leads. They can be any page a visitor lands on after clicking on an ad, a call-to-action button, or any other marketing trigger.
Landing pages should be separate from your main home page and have the dual purpose of capturing leads and warming them up to become your next customers. The goal of your landing page is to educate your visitor with enough information to make them proceed with a purchase.
It’s also worth noting that your landing page should always deliver on the promise that you made on your ad source to reduce bounce rates.
Lead Scoring
Not all leads are created equal, and they must be prioritized by their levels of engagement. This is where lead scoring comes in, so you can prioritize your best leads that are closest to making a purchase decision.
This method can quantify interactions your potential customers have with your content through a point system, with values assigned to the type of engagement they’ve made. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list.
1. FindThatLead
Quickly find important emails of any company by just entering their domain name.
2. LinkedIn Sales Navigator
Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.
3. D7 Lead Finder
Find local leads in your area with this free tool.
4. Email Finder-GetProspect
Find up to 50 emails with their free forever plan.
5. Discoverly
See Facebook and work info of your leads on Gmail.
6. People Finder
Find details about anyone with a billion strong database of public records.
7. Skrapp
Get verified B2B emails in a jiffy.
8. Hunter
Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.
Free Lead Capture Tools
9. Sumo
Use this free lead capture software to convert your site visitors into leads for your business.
10. HubSpot
Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.
11. Flowlu
Another great free alternative to the above free tools.
12. Hellobar
Have a lead capture bar on top of your site to instantly grab new leads.
Free SMTP Tools
13. Sendgrid
Send 100 emails a day forever with core marketing features.
14. Mailjet
Set up an SMTP server in minutes and achieve deep personalization with this tool.
15. Mailgun
Free SMTP server with 24/7 support and advanced features.
Free Email Marketing Automation Tools
16. Mailchimp
Simple Email Marketing software to send newsletters to your subscribers.
17. HubSpot
Set up an SMTP server in minutes and achieve deep personalization with this tool.
18. Boomerang
Keep sending emails to your leads with automated reminders.
Free Spam Testing Tools
19. Mail Tester
Test if your email is spam worthy.
20. IsNotSpam
An alternative to the tool above.
Free Proposals and Invoicing Tools
21. And Co
Create simple proposals and invoice your customers with this handy tool for freelancers.
22. Hello Sign
Get your digital documents signed with this tool. The free version allows for 3 documents per month.
23. Invoicely
A free professional invoice making app.
24. Slimvoice
Create simple invoices easily and in minutes.
25. Wave
Free invoicing and accounting app.
26. Invoice Generator
Another great invoicing tool.
Free Personalized Video Messaging Tools
27. Loom
Use Loom to record your screen and webcam at the same time, and run your customers/leads through different processes.
28. Dubb
A tool similar to Loom.
Free Meeting Scheduling Tools
29. Calendly
Use this free software to schedule meetings with your leads.
30. Hubspot Meeting Scheduling
Use this free tool to schedule your meetings fast and forget the back-and-forth emails. It integrates with both your calendar and HubSpot CRM for smooth meeting setup with your leads, prospects, or customers.
How do I get leads from organic traffic?
Getting leads to your business from organic search engines can be difficult. However, you can run paid google ads with long-tail keywords to gtipsips Which is the most efficient way of getting organic traffic.
Conclusion
Generating leads is an important and time-consuming task, especially if you want to dig the most out of social media. But, sometimes you need free lead generation tools to get the ball rolling. There are a number of great tools that help you collect data via contests, polls and quizzes.
Lead generation isn’t just for the big companies. Small businesses, educational services, and even churches can use lead generation to attract new customers and boost appeal. If you’re looking for ways to generate leads for your business, these free b2b lead generation tools will help you reach out to potential customers in a variety of ways.