Do you want to improve your business idea? Then you will need to do market research. If you are just starting out with your business, you will be looking for the best ways to grow your audience and potential customer base. Which is why I have listed the best resources that will help you get market research for free!
There are so many choices, it can be hard to tell which is best. That’s why I wanted to put together a list of the best free market research tools for you to use for your next project. All of these resources let you gather data, spot trends, understand your audience, and more — without paying a dime.
SellerApp
SellerApp turns any user into a product research ninja with intuitive features, instant insights and smarter shortcuts. The software provides you with the right numbers and the data picked up from the most reliable sources.
AMZScout The Best Cheap Amazon Product Research Tool
AMZScout is very similar to Jungle Scout, they offer similar functionality through a web app and a Chrome Extension. Get everything you need at your fingertips: product potential score, BSR, monthly sales, profit, current inventory levels, plus multiple levels of competitor analysis – all without going to the product page. Favourite potential products and return to compare.
AMZScout is like a good set of training wheels for a gigantic mountain bike: Safe, secure, and low-investment – but you’ll eventually have to take them off if you want to get to the top of the mountain.
Hey, I thought that was a cool metaphor.
What I’m trying to say is there’s a ton of bad info out there about finding winning products to sell, and most of it is from people trying to sell you something, deliberately misleading you, or who have no idea what they’re talking about.
AMZScout gives you a chance to learn great advice from expert sellers BEFORE investing hundreds of dollars in a tool, and then gives you a very affordable “Light” plan that’s only about $17/month (paid annually). As far as Amazon product research tools go, that’s a steal.
I know Amazon sellers bringing in $5,000 plus per month that got their start with AMZScout.
There’s zero shame in taking it slow, especially with something as complex and important as product research.
Elevator Pitch: AMZScout is a great way for new Amazon sellers to learn the ropes without investing hundreds of dollars while getting expert advice along the way. It’s the only product research tool on the list with free tools, a “cheap” plan, and quality beginner training. If you’re sitting there thinking “how do I even start looking for a product and become an Amazon fba seller?”, AMZScout will show you exactly what to do and give you a cheap solution for finding a good product. That’s about it, though.
AMZScout Pros
- Great beginner training videos for FREE
- FREE plan and affordable entry-level plan
- Lifetime plan for serious Amazon sellers
AMZScout Cons
- Not as powerful or accurate as other tools
- Lacking key metrics offered by H10
- No supplier services
- Pro Extension is a second-rate copy of JS
AMZScout is for you if…
- You’re unsure about all this product research stuff: Plain and simple. Watch the beginner videos, snoop around, get a cheap plan and find good products to sell on Amazon. You can always upgrade later. No rush.
- You like hands-on training: I love how dedicated AMZScout is to helping its customers. They have a class for pretty much everything. Wish I had that when I was getting started.
- You’re on a budget. Less than $200 a year for everything. That’s like 4 sales for an average product.
- You want to save money long-term: This is the only tool that has a Lifetime plan. Pay now and you’ll never pay for a research tool again.
Why it’s not my top choice…
- Doesn’t compare to the top 3: H10, JS, and VL are on another level. There’s a reason AMZ is so cheap. You won’t get nearly the same level of product insight, keyword research ability, or competitor data. H10’s info is so much more actionable and accurate. Still better than Seller Labs though!
- Not a fan of the extension: Basically a knock off of JS’s extension without the same level of data (plus it’s buggy sometimes).
- Lacks high-end features: No supplier, SEO strategies, inventory management, or refund services and lacking high-level competitor and keyword research tool. Anyone using H10 or JS will have a head start on you.
Verdict: A great place to start, learn the ropes for cheap, and move on. Start here if you want free training, but don’t expect to stick with it long term. It’s not a matter of if you’ll hit a ceiling, it’s when.
IO Scout
Get detailed Amazon product listings statistics including fees, estimated sales and revenue, seller details and more. IO for Amazon is a product research tool that works as a Chrome extension. You can easily access product detailed statistics and data right from amazon websites. You can also add specific products to your tracking lists to monitor them.
ZonGuru
ZonGuru is an all-in-one Amazon seller tool that offers big data solutions to help you find the best suppliers, research top-selling products, and uncover valuable market opportunities. Use Niche Finder to find inspiration and unlock your next product niche idea. You can use their powerful Easy Source tool (a world-first collaboration with Alibaba.com) designed to find the perfect supplier for your product.
Unicorn Smasher
Unicorn Smasher is an Amazon product research tool from AMZ Tracker. It offers solutions for sales estimates, comprehensive data, and more. It’s a free tool for Amazon sellers that “supercharges your Amazon product research”. They make it easy for you to pinpoint the perfect product that will fast track you to the top of your niche.
Jungle Scout
Jungle Scout is an Amazon product research tool. It offers solutions for big data analytics, competitor monitoring, estimates and more. Use the web app to filter through millions of Amazon products until you find the right idea for you. Track your products (and your competitor’s) as you nurture and grow your business. You can also use their Chrome extension to validate product ideas as you browse Amazon and sort by the data that matters most to you.
Sonar
Sonar is a free tool that offers a comprehensive set of features including reverse ASIN lookup, extended search to find synonymous keywords and Amazon search volume. Find the most profitable keywords in over 75 million real Amazon search terms.
FBA Wizard Pro
FBA Wizard Pro is software that helps you easily find winning products to sell on Amazon and eBay. Find products from hundreds of your favourite UK and US retailers, wholesalers, Amazon flips, textbook arbitrage and more. It works in the US, UK and Canada and they are constantly adding more features and more retailers.
Helium 10 – The Best Of the Best
Elevator PItch: Helium 10 is an unfair advantage, and easily the most powerful, accurate, and convenient Amazon seller software ever made.
I’ve used it since 2017 and haven’t never even thought about switching. It gives you more product ideas and insight than any other tool.
You can sift through product ideas, calculate profits, view sales estimates and trends, check customer reviews, and spy on competitors by reverse engineering their product listings.
Every 7 and 8-figure seller I know uses it. If you’re serious about this, get it now and never worry about it again.
Helium 10 Pros
- Free and Starter plans to get your feet wet
- As close to foolproof as you can possibly get
- Research-made-easy
- Avoid high-competition products by spying on competitors
- End-to-end software so you don’t need anything else
- Reduces risk with in-depth sales insight
Helium 10 Cons
- Not as beginner-friendly as competitors
- Free plan is a bit limited
All Amazon product research tools fall into 1 of 2 categories:
- Helium 10
- Tools that wish they were Helium 10
I once met a guy at an eCom conference who called it evil black magic. He’s not wrong. The Amazon product research phase doesn’t get any easier. It’s like a cheat code.
Instead of just helping you find a particular product, H10 is like a finder, validator, and projection machine in one. For one subscription, you get:
- In-depth competitor analysis to see if you can actually rank
- Keyword data to see what people are actually searching for
- Product tracker to see inventory estimates to make sure you can actually achieve enough sales to get reviews and avoid stockouts (Amazon will kill you)
- Review aggregation to make sure public sentiment matches your gut feeling plus the data
I hope you can see the power in that. Most research tools help you come up with product ideas.
Helium 10 helps you find a good product, make sure people will actually buy it, show you how to rank it, and evaluate the competition.
It’s actually more like an Amazon business research tool and brand builder now that I think about it.
Here’s why it’s the only tool I use…
As soon as you get the hang of it, it’s basically idiot proof (good for me!).
Helium 10 has tools for every step of the research process in one place for as low as $37/month.
It’s basically just checking off boxes at that point.
This is what my process looks:
- Product research and the keyword research tool
I type in the niche, price range I’m going after, revenue goals, and the number of reviews and it gives me immediate access to invaluable insight for 450 million products.
- Product Validation
I use Helium 10 to check monthly sales, revenue, international suppliers, inventory, historical sales data, and price across the board. Then I check the keyword search volumes. That way you know exactly what you’re getting into before sourcing a product.
- Profit calculations
I use the calculator to see how much profit I can make. It’s not always spot on but it’s a lot better than other tools or just winging it.
- Review check
Helium 10 aggregates customer reviews for me so I can see what people are saying. If people hate it, I know to stay away or what to do differently with my products.
- Competitor comparisons
I get to see exactly what I’m up against. If I find competitors with a lot of holes in their game, I know it’s time to attack.
See how it’s really just checking boxes?
Instead of doing all that hard work yourself, Helium 10 basically spits back the answer to you.
I’m not saying it does it automatically – you still need to understand what you’re looking at. But if you’re serious about building a thriving Amazon business, Helium 10 is exactly what you need.
BONUS – Helium 10 has all the tools in one place: Once you’ve got a certified winner, Helium 10 empowers you to rank on the Amazon and Google search engines, run paid ad campaigns, fight with Amazon to get refunds back, and a ton more. It’s the only tool you’ll ever need for the entire selling process.
Discount alert! They’ve been kind enough to give our readers either a 10% lifetime discount or 50% off your first month – click here to claim the deal!
Not convinced? Check out our full Helium 10 review!
Conclusion
Whether you’re a start up or a business that’s been around for a while, one thing is certain: you need to keep up with what your customers need and want. It’s crucial if you want to stay competitive in this day and age. This is where market research tools come into play. There are so many different types of free market research tools out there it can be hard to choose which ones are right for your needs. That’s why I decided to put together this comprehensive list of the best free market research tools available to help give your business an edge.