Best Free Marketing Software

by

No matter if you are a small business or an established organization, digital marketing has become a significant factor in the modern business. A great way to increase your visibility and customer acquisition is to get free marketing software. These tools can help you create and manage marketing campaigns efficiently via an easy to use interface.

This is one of the best free marketing software out there. You’ll have access to all of your favourite digital marketing strategies, information and services in one place, via one login. There’s no doubt you’ll be saving yourself time too. Most are cloud-based, so you can access them anywhere.

Phantombuster

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool can be used individually or combined with others to create full workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

Use Phantombuster on your social media channels to:

  • Generate leads
  • Save time
  • Build audiences
  • Increase reach and engagement

 Zapier

Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure. 

For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications. 

Here are just some of the more popular “Zaps” for MobileMonkey users: 

Zapier automation allows you to combine multiple actions and apps together in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.

 MobileMonkey

MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

MobileMonkey has a free forever edition that comes with marketing automation tools such as:

Mailchimp: Extensive email, social media marketing features in free version

Mailchimp is an email marketing and marketing automation solution for businesses of all sizes.

The free version of Mailchimp offers the following:

  • A/B testing module that lets you compare different variations of emails and select the most optimal one.
  • Segmentation on attributes, such as age, gender, and location, to help you create customer lists.
  • Date-based email automation for events such as birthdays and anniversaries.
  • Social media management for Facebook and Instagram campaigns.
  • Landing page designer to create web pages for sign-up requests.

We’ve included Mailchimp in this article for the breadth of email marketing and social media marketing it offers in the free version.

Newsletter analytics in Mailchimp (Source) Pros:Capterra reviewers find Mailchimp easy to set up and use. They like its detailed reporting functionality. They also like the breadth of email marketing features in the free version, with different email types such as for cart abandonment, welcoming new users, and birthdays. Cons: While reviewers like the number of template options, they feel that the templates could be more fashionable and appealing. Cost to upgrade: The free version supports up to 2,000 subscribers and lets you send up to 12,000 emails per month. If you need to manage more subscribers or emails, you need to upgrade to one of the following plans:

  • Grow: Starts at $10 per month for up to 500 subscribers and unlimited emails. The pricing goes up if you need to add more subscribers.
  • Pro: Charges you a premium over the “Grow” plan. This plan charges an additional $199 per user (over the Grow plan) for access to premium support, advanced segmentation, comparative reports, and multivariate testing features.

 Mobile apps:Android, iOS MOST SUITABLE FOR:  Small and midsize business (SMBs) that need marketing automation software specializing in email marketing and social media marketing functionality.

Mautic: Open source, feature-rich solution

Mautic is an open source marketing automation solution for SMBs. It offers a variety of marketing features such as:

  • Email marketing module to help you create and send marketing campaigns.
  • Account-based marketing to personalize campaigns and separately track the ROI of each account.
  • Website tracking to track website traffic and provide reports for content planning purposes.
  • Social media management to handle Facebook profiles.
  • Landing page designer to help you design sign-up pages.

Campaign reporting in Mautic (Source) Pros: The biggest advantage of Mautic is the breadth of its features. While the other products in this list focus on email and/or SMS marketing, Mautic also offers social media and content marketing in the suite.

Capterra reviewers find Mautic’s email templates easy to use and customize. The contact lists help them customize contact fields and add notes for each customer interaction. Cons:Reviewers highlight that Mautic being an on-premise system requires some level of technical competence during installation. In addition, the many features make for a relatively longer learning curve compared to the other products on this list. Cost to upgrade: As the product is an open source solution, it’s available free of cost. Mobile apps: N/A MOST SUITABLE FOR:  SMBs that are looking for a free and open source solution with many features such as email marketing, content marketing, SMS, and social media marketing. However, you need some level of technical expertise to set up, configure, and customize the software.

Sendinblue: For efficient newsletter campaigns

Sendinblue is a cloud-based marketing automation software that offers features to run SMS and email campaigns.

The free version of Sendinblue includes the following:

  • Workflow editor that allows you to design and customize email campaigns.
  • Personalized email campaigns to customize fields, such as names and titles, in emails.
  • Webpage tracking that tracks customer behavior on web pages and lets you customize campaigns accordingly.
  • A built-in library of email templates.

Email campaign reports in Sendinblue (Source) Pros:Capterra reviewers like the number of emails included in the free version—you can send up to 300 emails per day (9,000 per month). If you exceed the daily quota of free mails, the “Requeue” functionality adds the leftover emails to the next day’s queue.

Reviewers also said that Sendinblue is effective for newsletter campaigns as it offers numerous templates and has a drag-and-drop functionality. Cons: While Capterra reviewers have rated the product highly for its simplistic email campaign interface, they feel that the user interface of other features, such as reporting, could be simplified. Cost to upgrade: If you’re looking for an upgrade, Sendinblue offers the following pricing plans:

  • Lite: Charges $25 for up to 40,000 emails per month (no limits on daily use).
  • Essential: Costs $39 for up to 60,000 emails per month.
  • Premium: Starts at $66 per month and lets you send up to 120,000 emails.

 Mobile apps:iOS MOST SUITABLE FOR:  Small businesses that are looking for a free and easy-to-use marketing automation tool for their newsletter and email marketing needs.

Freshworks CRM

Formerly Freshsales, Freshworks CRM is the latest addition to the Freshworks product lineup. This AI-powered software combines the function of CRM and marketing automation in a single platform. Freshworks CRM offers a free startup plan where you can manage your contacts and customer information in one location. You can also communicate with customers directly from the app by using the chat or phone call function. Freshworks CRM’s free plan also gives you access to its support team for assistance.

An award given to products our B2B experts find especially valuable for companies

Try out Freshworks CRM with their free trialVISIT WEBSITEFREE TRIAL

As a Freshworks product, Freshworks CRM automatically integrates with Freshdesk and Freshsuccess, as well as other leading applications, including Outlook Contacts, Google Contacts, Google Calendar, and more.

What’s included in the free plan?

  • Contacts
  • Phone and chat
  • 24×5 support

HubSpot Marketing

HubSpot Marketing dashboard

An advanced marketing automation software, HubSpot Marketing effectively unifies all marketing efforts, resulting in growth in traffic and conversions. It is capable of easily designing and modifying websites owing to a drag-and-drag functionality, creating responsive landing pages that can be viewed from any device.

Should you decide to upgrade, it is highly recommended that you explore the features first before committing to a plan. You can easily sign up for a HubSpot Marketing free trial.

Try out HubSpot Marketing with their free trialVISIT WEBSITEFREE TRIAL

Users can come up with content that are both attractive and can be easily sent to target audiences. Content sharing to relevant influencers is possible as the tool comes with numerous social and SEO suggestions. Also, messages can be personalized to suit site visitors, and calls-to-action can be created. Customer support is quite excellent, with highly-trained agents always on standby to address inquiries.

What’s included in the free plan?

  • Lead analytics dashboard
  • Forms
  • Contact activity
  • Contact management
  • Contact and company insights
  • Facebook lead ads

Conclusion

This is the best free marketing software program you’ll find anywhere on the internet. You can use it to build your social media, email marketing and link building campaigns in minutes. It’s all free, but it also comes with a ton of features and unlimited use.

Leave a Comment