Here you can find a list of leading free marketing tools 2020 that’ll help you kickstart your online business – for both B2C and B2B. Feel free to take a look at these tools and place your vote.
If you want to make sales, it’s essential to be able to drive targeted traffic. If you are struggling with knowing where to find the best digital marketing tools for this purpose, then look no further! Your search is almost over, because I’m about to show you the best online marketing tools available.
Buzzsumo
Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic on any website.
You simply just enter your content idea in the search bar and you’ll get a rundown of the most popular topics related to yours.
What does Buzzsumo Do?
Buzzsumo helps you find popular online content by the number of shares, likes, and views.
Their social data helps you discover engaging content and outreach opportunities.
Buzzsumo Features:
- Social Media Content Insights
- Personalized Interface
- Data Exports
- Content creator’s details.
Design: Canva
Great, paid options if you can swing it: Photoshop, InDesign
Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.
How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, squares for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.
Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up aboard. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
SEMrush
SEMrush is the most popular & widely used SEO Tool.
This powerful platform is mainly used for competitor research, keyword research, organic research, backlinks checker, social media tracker, and site audits.
SEMrush is all in one complete SEO Toolkit.
Features of Semrush :
- Track Competitors.
- You can research keywords to rank for the website.
- Proper Website Auditing is also possible.
- Video Research.
- Product Listing Ads.
- Social Media Tools
Hotjar
Great, paid options if you can swing it: KISSmetrics, Crazy Egg
Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, click maps, scroll maps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.
How we use Hotjar: User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
Google Analytics
This free tool is a complete & free analytics tool offered by Google.
Google Analytics provides insights into different traffic sources, real-time tracking, page views, demographics & setting up your website goals.
What we love about Google Analytics is that you can look at the full journey that people are taking when they land on your website.
- What are your most popular pages?
- How long are people spending on those pages?
- When they land on your most popular blog post, where do they go next?
- What do they read?
- What’s the last page most people are seeing before they leave your site?
It gives you so much intel that you can then use to optimize your site to further drive people to that calls-to-action you really want them to complete.
Open Site Explorer
Great, paid option if you can swing it: Moz Pro
is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.
How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.
Google Analytics
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing tools out there.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Take, for example, the ability to see where your traffic comes from:
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regards to your digital marketing strategy. The data you can collect is extremely valuable.
WordPress
Great, paid options if you can swing it: Unbounce, LeadPages
For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.
How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.
Conclusion
Each day, more and more tools are being introduced to online marketers. Luckily for you, I have already tested some of the best free digital marketing tools. You will not be making up any of your own lists of digital marketing tools anymore since I am here to help.
The best Free Marketing Tools 2020! Choose among thousands of digital marketing resources for free! Best Free Marketing Tools. If you’re an entrepreneur, startup, freelancer or small business owner looking to promote your business, here is a collection of the best online marketing tools that will help you market, advertise and reach more customers online. All these marketing tools are perfect for beginners, entrepreneurs and digital marketers from all over the world launching their first business.