You have landed on this blog post for finding the top online marketing tools/resources, free digital marketing tools 2020, and a list of digital marketing tools. Choosing the right tool is a key factor to your success in any type of business. So, which are the best free online marketing tools? The answer isn’t straightforward. It depends on what you want to achieve. If you are looking to find free digital marketing resources, here is the perfect piece for you.
There are hundreds of online marketing tools available; you can easily make an argument for using over 100 Tools in your marketing efforts. To help you streamline this process, I’ve put together a list of the best free marketing tools for small businesses.
Sprout Social
Hey, you can’t blame us for putting ourselves on the top of the list!
That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.
As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don’t forget about Sprout’s full suite of social analytics.
Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags, and opportunities to engage with new customers
MailChimp
If you were a fan of NPR’s Serial podcast, I’m sure you’ve heard of these guys before.
(The “mail…skimp?” ad they ran on the podcast went viral.)
But MailChimp can do a lot more than generate a funny meme – the people behind the platform developed an incredible tool for businesses to easily create and automate successful email campaigns.
First off, their reporting is just amazing.
Take a look at this dashboard:
The report tells you everything you need to know about an email campaign and its performance.
And the best part?
It’s 100 percent free for up to 2,000 subscribers.
That’s pretty reasonable for most small businesses, especially when just testing new tools.
HubSpot
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- blogging
- SEO
- social Media
- website
- lead management
- landing pages
- calls-to-action
- marketing automation
- analytics
There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
Mention
Monitoring your social media presence can be a challenge if you don’t have a way to automate and streamline the process. This is where Mention comes in.
This tool gives you online media monitoring, social media listening, competitive analysis, brand management, and social media management.
lemlist
lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.
Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.
Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.
Buffer
It can take a lot of time and energy to stay on top of updating several social media accounts. With Buffer, you can manage posts for multiple social media platforms from a single dashboard.
With all of your social media consolidated in a single location you also get consolidated analytics so you know how your posts are performing across platforms. This makes it easy to see which types of content are doing well and which aren’t.
Google My Business
Almost any guide to improving local SEO starts the same way:
Make sure you optimize your Google My Business (GMB) profile.
And that’s because GMB gives you the ability to rank high in Google SERPs without doing any content marketing.
Google also shares some invaluable data about how your customers are finding your business:
Google Alerts
Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.
Conclusion
It would be great if there were an unlimited budget to be able to use all of the top marketing tools that are available. Unfortunately, that just isn’t feasible for most businesses without diluting ROI. This is why evaluating tools at your disposal is so important. What free marketing tools will be the best for your business?
There are a huge number of digital marketing tools nowadays, and it could often make you dizzy to find the ones suitable for your needs. Fortunately, we’ve done the hard work and tested and reviewed nearly 100 different digital marketing tools, and created this comprehensive list of the absolute best free marketing tools online.