Have you ever suffered from online reputation damage? If you haven’t, chances are that your site, blog or product is simply not yet well-known. Once that happens, the odds are you’ll start complaining about online reputation management tools list.
An online reputation management tools list is a list that may prove useful when you need to boost your online reputation. There are a lot of online reputation management tools available.
The Brand Grader
Everybody loves a free tool! The Brand Grader gives you a quick overview of a brand’s online presence in seconds. Simply choose the company or product you’re interested in, and you’ll see:
- Their biggest web influencers: major blogs and news sites talking about them online.
- Their top sources: see whether most of their mentions come from forums, images, or news sites.
- Brand sentiment: whether people speak about them positively or negatively.
- Location of mentions: where in the world people talk them:
And those are just a few of the very interesting and often enlightening data points provided.
It’s not designed to be comprehensive – that’s what the other tools on this list are for. Instead, the aim is to quickly understand some of the things a brand does best, and what’s not working so well.
For a free tool that takes a few seconds to use, the results are powerful!
Reputology
https://www.youtube.com/embed/leq3iCiczoM
As the name suggests, Reputology is just what many brands need to protect their reputation. This tool specializes in review tracking – to let you easily find and monitor brand reviews all over the web.
If Yelp, TripAdvisor, and Facebook reviews have a major impact on your business, this is the tool for you. And let’s face it, reviews play an increasing role in sales for most businesses these days. More and more people turn to reviews before making a decision.
One benefit of Reputology over the other tools on this list is that it’s location-specific. For brick-and-mortar stores, this is important.
Let’s say you own five fruit and vege shops – we’ll call them “Melonor Rigby.” (This name is free to a good home). With Reputology, you can monitor each shop location separately, to compare reviews for each. If the Main Street location consistently receives 5-star ratings, while the High Street location only gets 3-stars, you’ll need to drill down on these reviews to see what’s causing such a difference.
Reputology delivers all these reviews in one place, and even lets you respond to them from within the platform. Couldn’t be simpler!
Google Alerts
Google has several valuable free tools for marketers and SEO professionals, and Google Alerts is one of them.
Simply enter your company name the same way you’d enter terms in your niche you want to get alerts for.
For example, this is an alert for [search engine marketing]:
You’ll get email notifications of your mentions based on your preferences: as they happen, at least once a day, and at most once a week.
Social Mention
Social Mention monitors more than 80 social media sites including Facebook, Twitter, and YouTube.
The results also display the following information to help you measure, monitor, and improve your brand’s reputation:
- Strength. This refers to the likelihood that your brand is discussed on social media.
- Sentiments. This is the ratio of positive mentions to negative mentions.
- Passion. This is the likelihood that people talking about your brand will do so repeatedly.
- Reach. Refers to the number of unique authors who write about or mention your brand.
Here’s what it looks like:
Another reason to use it: Social Mention is free.
Hootsuite
Hootsuite is a dashboard through which you can manage and maintain your entire social media presence. What makes it a good reputation tool is that it offers in-depth analytics that reveal how others perceive your content. This way, you can adjust your messaging to keep your branding in sync with the attitudes of your followers.
Hootsuite also offers social media monitoring services. To find out what the public is saying about them, users can search for and filter social media conversations in several languages by hashtag, keyword, and location. With the product’s upgraded version, users can capture more conversations with an array of monitoring apps that enable them to perform even more reputation monitoring activities, from evaluating site ratings to identifying the tone of voice people use when discussing your brand.
Awario
Screenshot from Awario
Yes, including our own tool, especially as number one, is tacky. But we’re not here to do tricky marketing: we’re here to list awesome reputation management tools, and Awario is one of them.
In case you’re new to the blog, Awario is a social media monitoring tool: it finds mentions of any given brand on social media networks, news sites, blogs, forums, and the web. With Awario, you can see how many people are talking about your brand, where they are, who they are, and what they say.
Built-in sentiment analysis breaks down all mentions into positive, negative, and neutral. At any time you can open the app and see how your brand’s reputation is changing.
If there is unusual activity regarding your brand online, Awario lets you know and shows you what might be the underlying cause for the activity with the help of Insights.
Of course, for the tool to do that, you have to create an alert for your brand (as a matter of fact, you can do that for any other keyword, e.g., your own name).
Pricing: Awario’s Starter is $29/mo, Pro is ($89/mo), and Enterprise starts from $299/mo. An annual plan saves you two months.
Trial: Awario offers a 7-day free trial.
SEO SpyGlass
Screenshot from SEO SpyGlass
You might think: what does a boring SEO tool do in this list of fun social tools? The fact is, online reputation has a lot to do with how your site and your backlink profile look, and what your Google rankings are.
SEO SpyGlass, therefore, is here to monitor your backlink profile and not let any spammy links get associated with your website and ruin your rankings.
SEO SpyGlass claims to have the most up-to-date link index on the market, and we have no reason not to trust them. But that’s not the main advantage of this tool: it also analyzes the authority of each of your links and measures the Penalty Risk of your backlinks, saving your website from possible algorithmic and manual search engine penalties.
Pricing: Paid plans range in price from $99 to $199/year.
Trial: No, but there’s a free version available with a limited number of backlinks to analyze.
Conclusion:
Nowadays, most companies tend to depend on the internet as their main source of information dissemination. The public also tend to use this for the same goal. This has resulted in the rise of online reputation management as a whole and more and more people and businesses are accepting and applying them as a necessity.