YouTube videos are the second most prominent form of content after text, because of their popularity. However, you cannot afford to imagine that your video ranking will get better simply because of the word count.
If you are not proficient in creating SEO-friendly videos, you should definitely choose one of our free Youtube SEO Tools for business!
Google Keyword Planner
Google offers tons of free tools that creators can use to find just the right keywords to include in their content. Google Keyword Planner is a great tool. You can access Google Keyword Planner from your Google Ads dashboard (you don’t have to run ads to use it). It will help you find the keywords that are worth the most for Google searches so you can plug those keywords into your YouTube descriptions and titles.
Think about the last time you looked for videos on YouTube. Which words did you use? Were they the same as those you type into the Google search bar?
Probably not….
YouTube keywords are, for the most part, completely different than ones you’d optimize for on other search engines.
To find the juiciest keywords that will get the most views, engagement, and clicks, you’ve got to go beyond just using traditional SEO keyword research.
Here’s what to do:
Step 1: Search keywords in your niche and see which SERPs have videos ranking at the top.
Step 2: Use Google suggested searches and related searches to discover new keywords.
Step 3: Use Google Keyword Planner to check search volumes.
Step 4: Organize those keywords according to monthly volume and competition. Optimize your video keyword strategy accordingly.
NoxInfluencer: For Competitor Research
Key Features
- Perform detailed research on successful YouTube channels
- Research competitors on other marketing channels such as Instagram and TikTok
- Useful free features such as YouTube trends and their Chrome Extension
NoxInfluencer is, first and foremost, a tool that connects brands to potential sponsors and influencers. This means their paid software isn’t going to be very useful for your YouTube videos even though your marketing team might want it for other reasons.
NoxInfluencer’s free tools, though, are incredibly useful. Very few of the analytical features are locked behind the paywall!
The Video Analytics tool shows you the estimated value of your YouTube videos, which helps you gauge how much revenue your competitors are bringing in from each video.
YouTube Trends gives you a bit of direction when planning out your next videos; if you can see which way the winds are blowing, you can set your sails accordingly.
They also have a Video Title Analysis tool that helps you write compelling, click-worthy titles for all of your videos!
All in all, NoxInfluencer’s YouTube tools aren’t mind-blowing, nor will they singlehandedly revolutionize your business’ channel.
They are completely free, though, which means you have no reason not to incorporate them into your SEO toolbox.
Price: Many tools are free, paid versions (intended for brands that work with influencers) start at $30/month.
Ahrefs YouTube Keyword Tool
Key Features
- Returns dozens of keyword suggestions for YouTube tags (hundreds if you have the paid version)
- Keyword suggestions organized by country, has a tab to see keywords in the form of a question
- Fast and easy to use
Ahrefs has long been considered the gold standard of SEO tools. While most of Ahrefs features are built for websites, they do track YouTube keyword data that lets you research search terms on YouTube, complete with search volume, that is incredibly useful.
If you’re already paying the $99+ monthly fee for Ahrefs as part of your larger marketing strategy, you have no reason not to start using the keyword research for YouTube videos as well.
It may not be worth the price to use Ahrefs only for YouTube, but the good news is that you can get almost all the data you need from the free version of the tool.
Ahrefs will give you a long list of keywords, along with search volume, for the country that you choose. The only things hidden behind the paywall are the keywords that have the lowest volume, which most YouTube creators won’t be targeting anyways.
Price: Free but limited YouTube keyword research; paid version starts at $99/month.
Check Out Ahrefs YouTube Keyword Tool Now!
Morningfame
Key Features
- Detailed reports that read like suggestions from a person, not a contextless graph
- Solid YouTube Keyword research
- Actionable suggestions for YouTube search optimization
All it takes is a short demo of Morningfame’s optimization/analysis layout to understand why so many people love it.
Instead of spitting out a random sequence of statistics and performance metrics, Morningfame assembles a detailed, readable report that feels more like a meeting with a real person than a bar chart. It’s friendly, helpful, and walks you through exactly where your channel is both succeeding and failing.
Morningfame also has a keyword research tool that performs just as well as other companies and comes with Morningfame’s friendly readability. The catch?
Currently Morningfame is invite-only, which means you have to have an invite code from an existing member. Once you get the code, you will have a 24-hour trial of the keyword tool and a month-long trial of the analytics.
If you get yourself an invite code, however, you’ll quickly discover just what makes Morningfame so special. To date, they’ve helped their members add 190 million subscribers and 36.4 billion views to their channels.
Price: Invite only, starts at $4.90/month.
Canva
Key Features
- Easily create professional and appealing video thumbnails
- Free version is very robust
- Access to thousands of templates and stock photos
“Canva? What does a graphics app have to do with SEO for YouTube videos?”
You can do everything possible to make your video great – fill it with incredible content, professional editing, etc – and work even harder to get it to rank well.
If your thumbnails aren’t up to snuff, though, no one is going to click to watch your video. Your search rankings are pretty worthless if you can’t get people enticed enough to click on them and that’s what your video thumbnail does!
Canva gives you access to hundreds of thousands of templates and stock photos; you can make a professional and appealing thumbnail for your videos in less than 10 minutes!
The free version of Canva is more than enough for most people, but the $10/mo Canva Pro is well worth it for unlimited access to templates and millions of stock photos.
Unless you happen to have a graphic designer on retainer, Canva is the way to go!
Price: Free version available, the pro version is $9.99/month (add $4.99/month for each additional team member).
KeywordTool.io
Key Features
- Instantly returns hundreds of keywords with search volume and more data
- Can be divided into simple queries, questions, and other types of search entries
- Ultra-straightforward process
This is, hands-down, the best tool for finding keywords to target. It’s extremely simple, but it provides valuable data that you can put to use right away. With KeywordTool.io you can get keywords for every major search engine and refine your list of keywords through various filters.
Thanks to their Chrome plugin, when searching for keywords in YouTube, KeywordTool will display keyword data right inside the search page in a sidebar. From there you can save terms you want to target into a custom list.
Price: Limited free version; paid starts at $69/month.
TubeBuddy
TubeBuddy is a browser extension that offers tons of different ways to effectively manage your YouTube channel. It includes productivity, video SEO, data and research, promotion, and bulk processing tools. Using TubeBuddy, you can create and schedule your YouTube videos, use saved responses for easy content moderation, and build end-screen templates, among other cool things.
YouTube Analytics
YouTube’s own analytics tool is one of the best tools you can use to find out where your channel is succeeding and where it isn’t. You can use it to learn more about your audience and the content that grabs them, improving your YouTube video views, and keeps them engaged. You’ll also be able to check out the watch time on your videos (a signal in YouTube’s search algorithm) and how your following is growing.
vidIQ
VidIQ is a browser extension that shows you the stats you need to track your YouTube performance. You can also add competitor channels to see how they compare to your own as well as set up email alerts to find trending topics. There’s even a Facebook Syndication feature that lets you share your video instantly across social media platforms.
VidIQ is the only extension you’ll ever need (but we do suggest using another one down below). Basically, it’s a Chrome extension that helps you get WAY MORE views in a lot less time.
It helps you dig deep into what gets a video to rank on YouTube and learn what to optimize and how to optimize it.
It comes with a ton of awesome, descriptive metrics like Views Per Hour, Duration (of view), Engagement Rate and more. The unique VidIQ score even tells you how likely a video is to rank in recommended searches or suggested videos.
All in all, this is definitely one of the 7 best YouTube SEO tools, and it will help you discover, rank, and optimize videos as well as understand the underlying mechanisms that make YouTube work.
YouTube Autosuggest
If you’ve ever searched for a video on YouTube, you know that the moment you start typing, YouTube starts offering suggestions for keywords and phrases to help you along:
This is a great tool for users but it’s also an extremely useful tool for creators. Similar to Google Trends, you can enter your keyword or topic into the search field on YouTube and use the autosuggest results to find keywords that you should include in your video description, tags, and title.
Answer The Public (ATP)
Key Features
- Learn what questions people have about a topic
- Works rather quickly for a free tool
- Helps you become a trusted authority in your industry or niche
ATP is an excellent resource for any marketing team or content specialist who wants to get beyond auto-populated suggestions. Type in a keyword, press “enter,” and AnswerThePublic will scrape the internet, looking for all the questions people have related to that keyword. The term “advanced robotics,” for example, returns this list of questions:
The questions are arranged how they would have been in your junior high English class: Who, What, When, Where, Why, and How.
Using ATP will help you get a sense of what people are interested in when it comes to your business.
Effective content marketing efforts are focused on building interest and trust in your business rather than selling the products themselves.
This makes AnswerThePublic a valuable tool that you can use to establish credibility and familiarity with potential clients/customers.
Answer The Public also has a “Pro” version starting at $99/month, but it really isn’t worth it unless you’re managing a huge brand.
Check out Answer the Public Now!
YouTube Analytics
Key Features
- Track your channel’s progress and signals you to what is (or isn’t) working
- Judge how well your video content strategy is working in real-time
YouTube’s analytics tool isn’t the most complex in the world, but it is useful for more than just tracking views and revenue.
Use Analytics to get a sense of how your video marketing strategies are affecting your channel’s growth (or lack thereof).
It’s also great for discovering how your audience is finding your videos – search, home page, recommended videos. This can help you optimize future videos to capitalize on what’s working.
If you implement changes to your YouTube videos, this is where you’ll start to see the results.
Check Your YouTube Analytics Now!
Conclusion
Yes, you can use SEO tools for YouTube. Some of them are free and some premium. YouTube is a vital part of internet marketing and Google is the biggest search engine that makes a total market share of 65% or more! So having a presence on YouTube is a must if you want to reach a bigger audience. There are plenty of people who spend their time on watching videos from the internet. No one knows how this trend will progress, but at least now we have a fairly clear picture of what it will be like in the future. Everyone wants to get ahead of everyone else so they spend most of their free time on watching free videos on the internet.