Social media is one of the most important tools available to businesses today. Without it, you have no way to build relationships with customers, receive feedback on your products, or reach out to your audience. That is why you need social media analytics.
There are several social media analytics tools available on the internet today. However, most are unable to provide you with all the information you will need. Therefore, you have to be selective in choosing between them. The following are three free social media analytics tools that most entrepreneurs use.
Cyfe
Cyfe by Traject is one of the best Pininterest analytics tools. They have a variety of tools that will help you monitor various aspects of your account. They support a vast majority of social media sites such as Instagram, Twitter, Pinterest, Linkedin, and much more. Their tools aim to help you track and visualize your business using their dashboard. All of their tools have been integrated to provide an analysis of various metrics. They try to bring all of your data to a single platform to make it as convenient as possible.
Using their tool helps you to monitor various metrics and use different tools on the same platform. You can effectively manage the majority of your business using their services. This reduces the need for other services once you have subscribed to them. They have won various awards for their tools and have been featured in top magazines such as Forbes, Mashable, PCWorld, and many others. Their dashboard can be modified to fit your requirements. They have a fine selection of templates that you can choose from.
This helps you to bring those data to your dashboard which is the most used by you. Optimizing the dashboard for your account will help you monitor all of the key data with just a glance. Using their tools you can extract data from popular sources such as Google and Salesforce. You can schedule reports of your data to be emailed to you in the preferable format.
They have several other tools which provide you with the best analytics that you have seen. Their services are available in 15 languages. They have a 14 day free trial period after which you have to subscribe to their premium packages. It starts at $29 per month and goes up to more than $150 monthly.
Quintly
Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other.
3 cool features:
- Choose from 350+ metrics to effectively set up and measure social KPIs.
- Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports.
- Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Reporting
- Customizable dashboard
Paid options: $100, $255, $480 per month, and custom pricing
Addictomatic
Addictomatic is straightforward tool that can be used to monitor your brand’s influence and reputation. Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks the search results into headers, making them easier to navigate.
Tailwind
Tailwind focuses on providing tools for Instagram and Pinterest. They have been branded as an all-in-one tool that helps their users track all important metrics. They claim that once you start using their tools you will see results similar to what a professional marketing team can provide you. The tool helps you create content with ease. You get a vast selection of templates that you can choose from for your content. You can easily just add your content and they are applied to the template.
Even, You can edit the templates to suit your content better. You do not need to possess any prior design knowledge. Once you upload your image they convert it into top-quality posts. They have simplified the process of content creation and made it less time-consuming. Tailwind community is a tool that is aimed at helping you develop connections in the Pinterest community. You get to team up with similar creators. Their analytics tools provide you with data regarding your engagement history and the repins that you get.
You get detailed information about fan interaction and behaviors. Using their tools can act as a check for your content. By analyzing the fan behavior of your pins you can understand the type of content that they like. You get access to historical data to see if you are on the projected growth rate. They keep sending performance reports to you so that you are constantly updated about your account. They provide some of the best Pinterest analytics tools to their clients. Their smallest package is the pro plan which costs $9.99 per month.
NETBASE QUID
Netbase Quid is the next generation consumer and market intelligence platform. It uncovers contextual insights across all forms of structured and unstructured data that enables customers to make smarter, data driven decisions quickly and efficiently.
- Customers can distinguish between critical and non-essential business issues
- Faster, more accurate and actionable than other tools in the space, with real-time, transparent results delivered across billions of indexed resources
With a focus on consumer sentiment – the driving force behind all social posting – NetBase Quid is a cut above most other media intelligence offerings. The focus here is on CX, which is where all built-to-last businesses are headed. It helps customers solve critical business needs, including:
- Brand health and perception
- Campaign strategy and execution
- Cultural and market trends
- Product innovation and research
- Competitive and market intelligence
- Key opinion leader identification and influencer marketing
- Strategic risk and M&A analysis
The company’s focus on innovation keeps them nimble when things like Instagram’s API changes ripple through the analytics industry. And the release of its first-to-market AI Studio offers automated theme discovery, the first auto-discovery insights solution in the social media analytics market. It’s pretty amazing. NetBase Quid delivers market leading AI enabled technology that reveals what matters most across billions of social media posts or across millions of text documents. Price: We have several options to suit your needs and budget – ask us! And now for the built-ins . . .
Pinterest analytic
Pinterest analytics is the native analytical tool that Pinterest offers to its clients for free. It is one of the best Pinterest analytics tools for beginners and casual users. They will provide you all of the important data for free. Since the tool is operated by Pinterest themselves, all of the data that you get is accurate. It is a simple and easy-to-use tool. You will be provided with all of the insights into your account. With their tools, you will be able to analyze which pins perform the best for your audience.
This tool is ideal for tracking the traffic between your Pinterest account and your website. They divide the data to show you the data which solely relates to your pins. On the other hand, you can get data that exclusively shows the pins and the traffic on your website from the pins you post. Their tools cover a wide range of metrics that will help you find data to improve your content.
You can track the average times your content gets viewed in a day. You could also gather important details about your audience. Even, You get to track the location of your audience. You also get to track their gender and the language they use. Finding this knowledge can help you make the best strategies for growth on Pinterest
SparkToro
SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter.
3 cool features:
- Audit your followers and know what percent of them are fake.
- See the specific topics that marketers are talking about on Twitter.
- Get a ‘SparkScore’ of your influence, based on the performance of your tweets.
Social media channels:
What analytics you get for free:
- Fake follower audit
- SparkScore
nalytics tools they provide are an excellent starting point toward understanding your audience.
Social Pilot
Social Pilot has some of the most powerful Pinterest analytics tools. They help you to do an in-depth analysis of your account. They have a combination of analytics, monitoring, and publishing tools that help you to cover all aspects of social media content creation. Their tools are made keeping in mind the different metrics that a user has to use. They have used their tools to make posting and analyzing content much easier. Their scheduling tool is a great feature for all Pinterest users.
The scheduler allows you to post your pin on multiple boards effortlessly. You do not have to keep posting on every board manually. You select the boards and the tool does the posting on your behalf. This helps you to manage time better as you get more work done in almost half of the time. Using their tool you can create pins as well. Apart from scheduling, you can make your pins on their platform. Having the ability to make pins on the platform makes posting through their scheduler much easier. With the scheduler, you get to schedule GIFs and videos as well.
They do not make any compromises on the analytics department as well. You get access to tools that provide insights into your account as well as your audience. With their analysis, you can find the correct times to post for maximum engagement. When choosing influencers to partner up with their tools will help you find the influencers who are the ideal fit for your brand or account.
They provide reports which have an overview of your account and include all key data. They provide a free 14 day trial for their customers. For $25.50 a month you get access to their base plan. You can upgrade to the different tiers depending on your requirements.
Conclusion
Most marketers need better insight into their social media marketing. They want to know which posts are most popular, or how likely someone with certain characteristics is to convert on their website. Today, there are a lot of free social media analytics tools you can use to pick apart your own data, or compare it to your competitors.