Best free social media management tools for small business, this article gives a list of top free social media management tools that can be used by SMBs. The list includes a wide variety of free services that provide a good solution for a growing business that want to manage all of its platform on its own.
This post is all about social media management tools to help with your social media presence. With so many tools out there, it can be hard to choose which one is best for your business. So here are my favorite free social media management tools for small business.
ShareThis
When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites with social sharing buttons, you should also consider ShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.
Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.
With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic.
Social Status
Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.
While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.
You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.
Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.
Tailwind
Smarter visual marketing
Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
Sprinklr
Reach, engage, and listen to customers – at scale
Sprinklr Social Cloud is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
Falcon.io
The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
Salesforce Social Studio
Your social media marketing platform
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
Facebook Analytics
Overall, Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?
Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.
Of course, this shouldn’t come as that big of a surprise. Facebook has more features than Twitter. Naturally, there’s more information to track.
And if you run a Facebook group, don’t forget to check that analytics data as well.
Revive Old Posts
Revive Old Posts lets you automatically share old posts to your social media accounts. This gives your users the chance to discover and engage with popular content from your site. Plus, it helps you keep your social media accounts active.
You can quickly and easily share posts, pages, media, and custom post types to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr. And, Revive Old Posts adds hashtags from tags or categories automatically by fetching them from your post’s categories, tags, and even custom fields.
Tagboard
Tagboard is a listening tool for researching social media content. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic is discussed online. It’s an advanced way to monitor things like brand and product mentions, and how they relate to your marketing strategy. Moreover, you can use it for ideas when coming up with engaging content, especially as trends develop.
Canva
Add Canva to the list of awesome free social media tools every marketer needs. It lets you create stunning images for your campaigns. Use it to jazz up your content so that more people like and share your posts.
Best of all, you don’t have to be a graphic designer to use Canva. It comes with loads of ready-made templates and cool graphics you can use. This means you can create an attention-grabbing featured photo in minutes.
Looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, and it only costs $12.95 a month.
Sprout Social
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access which makes it easy for managers to coordinate and delegate tasks to team members.
Sprout Social also comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening tool. All of this is helpful for optimizing content and understanding how different demographics interact on social media.
Conclusion
These free programs for managing your social media presence are great for small business owners on a budget. All of these tools let you schedule content in advance so you can be sure you won’t forget to post something. I’ve also included the top free social scheduling tools for business owners who manage multiple accounts by themselves.