Best Free Social Media Scheduling Software

Social media has made a great deal of change in the online world, especially if you are an online marketing consultant. Back then, using social media was sometimes considered an unwise move because there weren’t any ways of controlling the traffic you would get from social media. Today however, people are now able to use free scheduling and management tools that have made it possible for anyone to manage several social media accounts at the same time.

Here are the best social media scheduler.

Pallyy

Pallyy is a social media scheduler tool designed with Instagram at its heart. With Pallyy, you can schedule posts on any platform in your social sets. Social sets include Facebook, Twitter, LinkedIn, Instagram, and Google My Business.

Pallyy New Homepage

Pallyy features an easy-to-use content calendar that makes it extremely easy to visualize your upcoming content plans and publishing schedules.

This makes it the perfect choice for Instagram creators and marketers who post mainly visual content like images and videos.

Although you can use Pallyy to schedule on 5 major platforms, it’s built to make Instagram publishing a breeze, and even includes an Instagram bio link tool that’s useful for driving sales through on Instagram. It also offers users in-depth Instagram analytics that can help you to optimize your IG campaigns.

Scheduling your posts with Pallyy is super simple, as you can access Pallyy from mobile and desktop devices. The simple to use drag and drop editor means you can rearrange your upcoming feed posts to look more visually appealing in just a few clicks.

Pallyy is a great choice for agencies and social media managers that need to balance costs – you get access to unlimited user accounts. Overall, it’s a full-featured scheduling tool that’s particularly useful when it comes to Instagram scheduling.

Pricing: Pallyy offers a free plan which includes 1 social set and up to 15 posts per month. Paid plans start from $15 per social set and a discount is applied beyond 5 social sets. Unlimited user accounts.Try Pallyy Free


ContentCal

ContentCal is a social media scheduling tool that makes it super easy to plan and schedule content. It’s especially well suited to content marketing teams.

ContentCal Homepage

You can use the calendar tool to schedule multi-platform social media campaigns as well as blog content press releases and more. The ContentCal calendar can be easily shared with your team or your clients so everybody is up to speed on what’s going on.

If you’re a content marketer working with a large team, or a range of clients, ContentCal allows you to set up approval workflows so that you can easily get posts signed off and approved by the right people.

ContentCal can also be used as an all-around social media management tool as it also includes analytics features and an Engage tool that can be used to manage customer interactions.

In addition to all this, ContentCal includes an AI content generator that can help you reduce your content creation timescales by as much as 90%. If you’re a marketer managing various aspects of content campaigns in addition to social media, this is the scheduling tool you need.

Pricing: Plans start from $30/month (billed annually)Try ContentCal Free


Sendible

Sendible is a social media management tool designed with strong publishing capabilities. It’s well suited to small businesses and agencies alike.

When it comes to scheduling, Sendible offers an easy-to-use content calendar that can help you and your clients get a clear idea of what posts are due to be published.

You can publish individual posts, or in bulk, which is perfect for agencies that are scheduling content far in advance for their clients. You can also create post queues that will allow you to schedule and publish posts on your client’s social media accounts with consistency.

In addition to the scheduling features, Sendible also provides a range of social media management tools that would be perfect for agencies. The social inbox allows teams to manage comments and interactions from multiple platforms from one unified inbox.

Sendible also features extensive analytics and reporting features which makes it easy to track and evidence results when managing client campaigns. Not only that, but you can measure brand sentiment using the social listening tool.

All in all, it’s the perfect tool for agencies managing social media campaigns for multiple clients.

Pricing: Plans start from $25/month (billed annually)Try Sendible Free


Iconosquare

If you’re an analytics buff, Iconosquare is the social media scheduling tool for you. Iconosquare gives users access to a powerful social media publishing tool that will allow you to plan all types of content easily.

Iconosquare Homepage

The calendar is perfect for planning visual content for platforms like Instagram as you can see a snapshot of the post within the calendar. You can even schedule stories and carousel posts using Iconosquare. You can also upload posts in bulk and preview how your feed will look once your scheduled posts are published, which is particularly useful for Instagram marketers.

However, Iconosquare really shines when it comes to analytics. You can use Iconosquare to measure advanced social media metrics including reach, impressions, and engagement rates. In fact, you can even track metrics for Instagram Stories.

You can also use Iconosquare to keep a close eye on social media tags and mentions. In addition to all this, you can set up automations to create social media analytics reports in just 3 minutes. Overall, it’s the perfect tool for businesses that want a scheduler with additional analytics features.

Pricing: Plans start from $45/month (billed annually)Try Iconosquare Free

Read our Iconosquare review.


NapoleonCat

NapoleonCat is a social media scheduling tool designed to help customer service teams make the most of their social media efforts.

NapoleonCat Homepage

The scheduling features include an easy-to-use content calendar that allows you to publish posts to Facebook, Instagram, Twitter, LinkedIn, and Google My Business from one unified dashboard.

NapoleonCat also offers tools that can help you add automated comments on your posts and CTA buttons, discount codes, and more to your Google My Business offers.

However, the standout feature of NapoleonCat that makes it perfect for customer service teams is the social inbox. Using the social inbox you can manage all your social media interactions, from responding to comments to offering customer support via direct and personal messages.

NapoleonCat can help teams stay engaged with their followers whilst cutting down the time they spend responding to repetitive messages with the help of automated responses. Overall, it’s a great tool for customer service teams that are looking to run a highly organized social media operation.

Pricing: Plans start from $21/month (billed annually)Try NapoleonCat Free


Sprout Social

Sprout Social offers feature-rich social media management software that is well suited to large businesses and enterprise companies. It’s so much more than just a scheduler and is perfect for teams that need a full stack of social media tools to manage their social media campaigns.

Sprout Social Homepage

Sprout Social offers a visual content calendar that makes it easy to manage posts for all platforms. The visual elements make it easy to schedule posts for image-focused platforms like Instagram and Pinterest. If you’re short on content, you can also use the multimedia library to find inspiration and images for posts.

On top of the useful scheduling features, Sprout Social also comes complete with a powerful engagement tool. You can create a unified inbox that brings together messages from all your social channels.

If you have a large team managing your social media campaigns, the unified inbox makes it easy to respond to followers and ensures that no messages are lost in translation.

When it comes to analytics, Sprout Social is second-to-none. You can use the analytics tool to easily visualize important metrics like engagement and reach, and create reports for your colleagues and clients.

You can also use the social media listening tool to keep your finger on the pulse when it comes to brand mentions online. Overall, it has everything a large business needs to manage its social campaigns efficiently and effectively.

Pricing: Plans start from $89/user/month (billed annually)Try Sprout Social Free


MeetEdgar

MeetEdgar is an innovative social media scheduling tool that really takes the hard work out of the scheduling process.

By creating a library full of content that is organized into categories, the tool will then automate your campaigns to ensure that you are consistently posting evergreen content on all of your social channels.

MeetEdgar can also help you out when it comes to creating new content too. If you don’t have time to craft a post, simply input a link to a blog you think your readers will find interesting and the tool will automatically select a ‘post-worthy quote that can form the basis of your post.

The tool will also autogenerate 5 variations of every post you create so that you can repurpose it for different social channels.

If you want to keep your social channels looking fresh with daily updates, but you simply don’t have the time, MeetEdgar is the tool you need.

Pricing: Plans start from $19/monthTry MeetEdgar Free

Conclusion

If you need a little help managing your social media accounts, consider trying one of the ten social media scheduling software programs listed above. These are among the best options available for free. Whether you’re looking for a program that will let you organize and prepare posts in advance or one that will provide an easy way to promote yourself on all popular social networks, these programs probably have something to offer.

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