Free social media management tools are a great way to save money! All your social channels can be managed by one tool. You will no longer need various different programs for different tasks. There are many benefits to using free social media management tools, and if you’re struggling with managing your online marketing you should consider them.
Here are the best free out there!
Free Social Media Management Tools: Over
Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds.
It’s got a bunch of built-in templates and pre-designed layouts that are straightforward to use, even if you have no design experience.
Over’s particularly useful if you’re looking to level-up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.
Did You Know: Your Instagram Stories and Facebook Stories dimensions are the same, so you can easily repurpose your Instagram content across Facebook! We have a whole blog post on how you can reuse and recycle your Instagram content — check it out here.
But it doesn’t just stop with Instagram Stories on Over — you can create tons of different social assets to fill your feed. Think quotes, Facebook Cover images, Pinterest Pins and more!
Plus there are heaps of options so you’ll easily be able to find a design to match your brand’s voice and aesthetic — you can even import your own branded fonts!
Want to learn how to use Over for your brand? We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic.
Check out our quick and easy (and free!) video guide to start creating:https://www.youtube.com/embed/BjJj6iUMng4?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Flater.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=1
Available on: iOS and Android — some features are available only on Over Pro.
Free Social Media Management Tools: Adobe Spark
The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark, which can take your content to a whole new level.
Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers actually want to look at, Spark rules supreme!
It’s all too easy for viewers to swipe or scroll past ads without thinking — so you’ve got to make them eye-catching and skip-proof!
Even if you’ve got no graphic design experience, you can use Spark to make captivating short videos as well as beautiful static pics. And the free version has more than enough features to get you going.
Plus, it doesn’t stop with ads! You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.
And the best bit? With Later’s Chrome Extension, you can transfer your Adobe Spark designs to your Later Media Library in two-clicks — no downloads or file sharing links required, making teamwork a dream!
Free Social Media Management Tools: Canva
Another great tool for making creative assets for your social platforms is Canva.
Much like Over, Canva has a huge range of share images templates to choose from, along with built-in color schemes and text pairing options to make your posts stand out from other accounts online.
But one of the real benefits of Canva is that it’s available on desktop — making it easy to share with the team and to make edits in one central location.
Plus, you can upload your branded fonts, color palettes and images to make sure every share asset is perfectly aligned and reflective of your brand’s style and tone.
And if you’re a small startup or grassroots brand, the free plan comes with 8,000 templates, so you’ll be set up to start designing without dipping in your budget!
Available on: desktop, iOS, and Android.
Free Social Media Management Tools: PicMonkey
This is the last social media design app in the line-up, but it’s worth checking out if you’re looking to level up your Instagram Stories strategy!
The PicMonkey app is packed full of powerful, intuitive design tools and 100+ pre-made templates for Instagram Stories, which are all fully customizable to match your brand or style.
So you can make sure that you’re sticking to your business goals and delivering the best content possible.
If you’re not quite ready to start from scratch, we’ve partnered with PicMonkey to give you this free storyboarding template that you can use to craft your next Instagram Stories post!
Free Social Media Management Tools: Google’s Campaign URL Builder
If you regularly collaborate with other brands on co-marketing projects or work with influencers on social media, you might want to consider setting up UTM tracking links with Google.
UTM is short for “Urchin Tracking Module” — to put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL.
By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.
And the best way to do this is with Google’s Campaign URL Builder — there are 5 parameters you can add to your URLs — source, medium, campaign, term, and content – and each parameter must be paired with a value that you assign.
When your UTM link is created, you can share that custom URL with any of your marketing partners or influencers and easily keep track of how much traffic they generate for your site.
It’s a great way to see what percentage of traffic comes from each of your social platforms too, so you can tailor your content for each.
Google Analytics & Google’s Campaign URL Builder are both free to use!
Free Social Media Management Tools: Facebook & Instagram Creator Studio
Instagram is part of the Facebook family, so a lot of your settings and features, like ads, are managed via Facebook. That’s why Facebook launched Creator Studio — a central place to manage your Instagram and Facebook accounts.
Think of it as a mission control page for your Instagram and Facebook profiles.
With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place.
And Facebook is always making improvements to the dashboard. For example, Creator Studio was only available for Facebook Pages — but that’s all changed now.
With the new Instagram Creator Studio, creators get access to a ton of new Instagram tools and features, including the ability to schedule IGTV videos. So it’s worth checking it out!
Free Social Media Management Tools: Adobe Lightroom CC
Lightroom is another Adobe favorite of ours and one of the best ways to make your Instagram pics look seriously professional.
With Adobe Lightroom, there are countless ways to manipulate your photos, whether you’re editing from scratch or using presets on the desktop or mobile app.
Once you start editing with Lightroom, even just by using Lightroom presets (which are like “filters”), you’ll start to see your image quality drastically improve, and you’ll start to develop a style that is unique to you and your brand.
And while most people associate Lightroom presets with their Instagram aesthetic, don’t forget that you can carry that branding and style into your Pinterest feed, newsletters or even your website’s images!
The desktop version comes at a yearly fee, but the Lightroom CC mobile app is completely free to use (available on iOS and Android).
Want to get to know Lightroom a bit better? We have a complete guide to getting started and using Lightroom presets to level-up your aesthetic! Check it out here.
Free Social Media Management Tools: Wistia and Soapbox
Video content isn’t going anywhere in 2020, and while it’s all too easy to press record with Instagram, sometimes you need a more sophisticated set up for your video files.
Whether you’re hosting a webinar or recording a tutorial, Wistia helps you organize and keep all your video playlists in one place. Without any pesky ads interrupting the flow!
Plus, Wistia comes with a super recording and editing tool called Soapbox — it allows you to record both your screen and your webcam at the same time. Making a presentation a cinch to record, edit, and share with your followers!
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Check out this post.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
Conclusion
The cold reality of the matter is that free social media management tools exist, and they can be very useful. Before you decide to spend money on a premium option, take the time to try out these free social media tools. It just might be the best money you ever spent.