Surveys are very common in marketing research and also in opinion polls. Many professionals find such processes extremely useful for understanding opinions of the public and their views on specific topics, often concerning products or services made available on the market. Marketing research surveys help businesses to understand more about the consumers of a particular product or service, while opinion polls assist political leaders, governments or other institutions to learn more about the political views and opinions of their constituents.
Surveys are extremely powerful. You can create a survey about anything. You can even pay people to take your survey using reputable sites. Surveys are very inexpensive ways of gathering data about the health of anything from your business to your website. Survey is very important for any business to collect data from different sources. It can be generic type of information for finding out customer insight. it will be helpful for planning marketing strategy or product launch strategy, etc.
Making an online survey or poll is easy – there are many great online survey creators out there to help you craft that super survey. Let’s take a look at your options!
Essential Components You Need In Your Online Survey Platforms
Here are seven essential features for you to consider while you search for the right survey tool for you.
Survey Display Options:
These options allow you to select where you’d like your survey to be displayed. For instance, you can showcase it on your website, within an email, or on a page hosted by the survey tool.
User Segmentation:
With user segmentation, you can send specific surveys tailored to parts of your audience. This helps you to capture data from a variety of different customers to give you a variety of views on your different customers’ experiences.
For instance, you can choose to make surveys that are only shown for new visitors, returning visitors, or visitors from a specific location.
Various Answer Types:
If you want to get the most granular information from your surveys, it is best to have a variety of answer types. Some answer types include multiple choice, grid/matrix answers, and text boxes.
Branching Logic:
Branching logic allows you to set up different questions according to the response chosen by the user. The follow up question changes according to the response from the first question.
For instance, let’s say you ask, “Did you purchase a product from us during your last visit?” When the user selects “Yes,” you can generate a follow up question that pops up and asks “What product(s) did you purchase during the visit?”
However, if they answer “No” for the first question, then you can make a different question pop up.
Data Analysis:
This feature allows you to analyze everything in one place instead of having to review survey answers one by one. With data analysis capabilities built into your survey tool, you can look over a group of respondents to see what they answered and what it all means using graphs, charts, and other graphics.
Multiple Survey Triggering Options:
You want to have the option to decide how your surveys will be triggered. For instance, the most common options include on-load, on-click, on-exit, or on-scroll.
1.Qualaroo
Qualaroo is an online survey tool that lets you ask the right question to the right person at the right time.
The questions are asked via unobtrusive ‘Nudges’, and the responses are processed through their proprietary Sentiment Analysis. This runs on IBM Watson, a powerful natural-language-processing AI that gives you actionable user insights.
Several brands, from eBay, Shopify, Udemy, and LinkedIn to Glassdoor, rely on the Qualaroo technology to learn about their users and improve their offerings.
The tool is popular with users due to the following features:
- Unlimited Nudges
- Advanced audience segmentation
- Sentiment Analysis by IBM Watson
- Visual customization
- Feedback campaign consultation
- Mobile Web Nudge™, In-Product Nudge™, Link Nudge
- Advanced export capabilities
- Powerful integrations with Google Analytics, Marketo, Zapier, Slack, and more
They have different plans and provide a free trial period for you to check out all the features. Regardless of the plan chosen, every Qualaroo user gets the core features that every good survey software needs:
- Engagement options – In-Product Nudge™, Link Nudge™, Website Overlay, Lead Gen Form, and NPS
- Survey customization – Branching & Skip Logic, Visual Customization and Nudge Placement (Left, Right, Top, Bottom, Center)
- Audience targeting – Behavioral, URL, and Technology
With a variety of templates to choose from, Qualaroo is a customer and user feedback software that is 10x more valuable than email surveys.
2.Google Forms
Google Forms is another feather in the cap of the wonder that is Google.
Some awesome features of Google Forms:
- Unlimited surveys
- Unlimited respondents
- Survey answers and data are automatically collected in Google Spreadsheets
- Lots of theme options
- Add your own custom logo
- Add images or videos
- Skip logic and page branching
- Imbed survey into emails or website
- Add collaborators
- 100% free!
Google Forms is the only free online survey tool that provides free skip logic other than SoGoSurvey. This will probably be the first pick for most.
3.Microsoft Form
Like Google Forms, Microsoft Forms is an intuitive, powerful, and free form app created by a technology giant. It works largely in the same way, but with more data analysis capabilities thanks to its integration with Excel.
Building your form is fast and simple: add a question, choose the answer format, and type in your questions and response options. You can even choose from unique response types you won’t find in the majority of other free apps, like Net Promoter Score or Likert.
To collect responses, send a direct link to others or embed it on your website or in Sway. Once the data starts coming in, you can see a quick overview within the Microsoft Forms interface or open your responses in an Excel spreadsheet for more advanced analysis and visualization.
Microsoft Forms Price: Free with a Microsoft account
4.SoGoSurvey
SoGoSurvey has unique features allowing you to create multilingual surveys, customizability, and even branching logic. Their comprehensive reporting program focuses on treating feedback as a vital aspect of a business’ growth.
Users on the free plan are provided with unlimited surveys and 200 respondents, 100 per survey, with a long list of basic features and reporting. Additionally, their data exporting options are free, including CSV, Word, and HTML.
There are plenty of paid plans that offer a ton of additional features, starting with the Plus tier at $25/mo.
5.Survicate
Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.
6.SurveyLegend
SurveyLegend is a cloud-based solution that helps you to create mobile-friendly surveys. You can use this software to share a survey via email, social media websites, blogs, and more.
Features:
- It provides a range of survey question types like text-based, choice-based, and media-based.
- It is one of the best online survey tools which provides unlimited survey questions and responses.
- You can customize the question according to your needs.
- It offers logic flows and branching.
- You can export data to Google Drive, PDF, Microsoft Excel, and more.
- It has numerous themes to choose from.
- SurveyLegend allows you to share data using a public or private link.
Conclusion: Survey tools is any sort of software that can help users to create a survey. There is a host of free online survey tools available that allow you to create surveys for free and deploy them on the web without having to have any prior knowledge of website creation.