Are you looking for some free digital marketing software? Is there a website that gets you excited and you want to learn more about it? If so, then keep reading and I’ll share my very own list of the best free digital marketing tools!
There’s a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. Digital marketing software free is actually so popular among people.
When you want to try the best marketing tools for the marketing campaign, reading this article is really useful! Here are some professional digital marketing tools for startups.
Benefits of Digital Marketing:
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence.
You reach people where they spend their time
With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.
Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.
You get an impressive return on your investment (ROI)
If you want to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them.
Email marketing has one of the highest ROIs out of all methods. For every $1 spent, you have the potential to earn up to $44 in return — an ROI of 4400 percent! This is a great opportunity for you to grow and earn a profit from your marketing efforts.
Your competitors are already doing it
If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads.
This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition.
You can monitor your campaigns and optimize them for better results
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business.
You can compete with larger corporations
Competition is the hardest part of running a business. When you’re in a market with bigger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a big name for themselves, which automatically draws people to trust those corporations.
You have a fighting chance against bigger corporations, which is why digital marketing is important to your business. Your business can reach interested leads with the same methods as a larger corporation.
You can target your ideal audience
The ability to target your audience better is one of the most obvious reasons why digital marketing is important.
Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business.
Our recommended free online tools for understanding your customers, competitors, and campaign, and how you should use them
Canva
If you’re someone who lands in situations where you need to create graphics but is not a graphic designer, Canva is a lifesaver.
Out the box, Canva comes packed with easily editable design templates for any graphic design you may need.
Social media post? Canva has templates.
Logos? Canva has templates.
Business Cards? Canva has templates.
You name it, Canva has templates.
You simply click on the type of content you want to create and everything is sized and designed for you. You can also easily upload and use any content you have or make any needed changes to colors, text, images, and more to the pre-made templates to fit your brand or inspiration.
Canva also automatically saves your designs as you work on them so you can come back to them at any time and pick up where you left off.
MailChimp
If you were a fan of NPR’s Serial podcast, I’m sure you’ve heard of these guys before.
(The “mail…skimp?” ad they ran on the podcast went viral.)
But MailChimp can do a lot more than generate a funny meme – the people behind the platform developed an incredible tool for businesses to easily create and automate successful email campaigns.
First off, their reporting is just amazing.
Take a look at this dashboard:
The report tells you everything you need to know about an email campaign and its performance.
And the best part?
HubSpot
HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.
HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.
And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketing, live chat, landing pages, forms — all integrated with HubSpot’s free CRM.
Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business size, from SMB to Enterprise.
You can use HubSpot in many different ways to help support your marketing strategy:
- Set up custom signup forms and popups to capture new leads.
- Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
- Send personalized emails to your contact list.
- Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
- Track your contacts’ interactions with your business in the HubSpot CRM.
Trello
Before, project management communication was through email, and platforms for emails were very limited. This is when Trello made it easy for project management practitioners. Not only that, it made a powerful way to plan and systematize digital marketing projects. Through this Kanban-style tool, it only takes a few minutes to set up a board and invite the rest of the staff instantly. Trello helps the team leader and members to be on the same page as in the sharing of blog posts before they are published. This gives a chance for the rest of the team to review the post and make some changes before it will be published. Trello is the best when it comes to collaboration and working with other marketing teams for a particular task. There are other free marketing tools that function the same way as Trello but this tool is a top choice. Its core features are:
- Drag and drop functionality
- Data filtering
- One third-party app integration per “card”
- Deadline reminders
- Activity log
- Email notification
- SSL data encryption
- Easy organization of project tasks, milestones and deadline
- Customizable task categorization or status tags and labels
- Checklists with progress charts
- Easy file/attachment uploads
Buffer
Great, paid options if you can swing it: Sprout Social, MeetEdgar
Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.
How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.
We’ve found a lot of value in the hand-picked content suggestions (thanks to Courtney who finds all that great content)
Hotjar
Great, paid options if you can swing it: KISSmetrics, Crazy Egg
Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, click maps, scroll maps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.
How we use Hotjar: User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.
Open Site Explorer
Great, paid option if you can swing it: Moz Pro
is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords, and competitors.
How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.
Google Keyword Planner
This free tool makes it easy to find the right keywords for your content.
And it’s so simple to use.
Just plug in a few phrases or words related to your topic, focus on your audience and the tool tells you what keywords to consider.
Conclusion
Digital Marketing is the promotion of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It is the increased use of the internet and web-connected mobile devices to effect changes in supply and demand (marketing), based on architecture (business), finance (investment banking), and risk (cyber security).
The digital aspect runs across most modern industries that now involve traditional online marketing which can also be termed as Electronic Commerce (EC) for short.
You are not the only one out there who wants to make money online. That means marketing competition is already serious, and will only get more so in the future.