The best social media tools, including Hashtag Creator and Hashtag Generation, give you the tools to easily discover, create and share quality hashtags. Using pre-existing hashtags is a great way to get discovered on social media, but you can also create your own unique hashtags for even better results. Find out which hashtags are most popular for specific social networks to take your social media outreach to the next level.
Social media is very engaging and a great way to get your content shared. The hashtags you use can help get your content in front of the right audience, so choosing the best hashtags for your social media accounts can be a challenge. In this article, we’ll discuss which hashtags to use for social media to get the most exposure.
Hootsuite
Hootsuite helps you to manage your social media in a single place. The dashboard layout lets you see the latest updates from specific users or hashtags in one quick glance.
As well as scheduling social media posts through Hootsuite to hit followers when they’re most active, you can create “Streams” that bring up relevant hashtags for your business.
If, for example, you’re running a one-off campaign with an accompanying hashtag, you can create a Stream especially to track the conversations around that hashtag.
From the Stream, you can quickly respond to messages and follow accounts to increase engagement levels around your business.
The reports feature lets you monitor how well each hashtag is doing, and let’s you see all social media updates from that hashtag in one place, regardless of the platform they’ve been shared on.
It’s not just your own hashtags or popular industry-related hashtags you can follow either.
You can also get an inside look at what conversations are happening around your competitors’ hashtags to see what topics are trending and what content is driving their audience to engage.
This will give you more ideas for content you can quickly create to compete and drive more engagement.
Hong Kong Airline uses Hootsuite to carry out industry research, analyze sentiment, deliver campaigns, and manage incident communications, leading to a 212% increase in brand sentiment.
Hashtagify
Hashtagify is another great tool to help you boost your success in your hashtag marketing efforts. It does this by finding the top relevant hashtags for your brand and trending topics on Twitter and Instagram, which helps you build relationships with your audience and determine what key topics they’re talking about so you can jump in and get involved.
One key feature provides you with the best ten hashtags related to your brand or event. You can then incorporate these hashtags into your social media updates to gain exposure for your brand and to generate higher levels of engagement among potential customers.
Hashtagify’s hashtag lab is updated daily to keep you well informed with current trends, and allows your social media team to monitor each relevant hashtag to choose the best ones for your brand.
You can tap into insights about different hashtags on Twitter and Instagram and analyze their success through advanced tracking.
On top of that, you can download reports on your chosen hashtags’ performance, pulling in the relevant data into easy-to-read charts and graphs which you can then audit and take inspiration from to improve future campaigns.
The Instagram tracking feature also allows you to access important information on the amount of likes and engagements a particular hashtag has.
This reveals the hashtag’s potential to increase engagement and conversions for your content, while providing rich insights into how you can join in the conversation and better connect with your audience.
Twitter Advanced Search
Twitter has a free advanced search option on its platform that allows you to search for various hashtags in your area of interest.
You can access it by going to the main search page where you’ll find the advanced search option under the search filters (or you can visit twitter.com/search-advanced).
The advanced search option has sections that allow you to pre-determine the kind of results you need. This helps you find different hashtags and conversations you might be looking for and means you can jump in right away and get involved in conversations that are already happening.
Want to know the best part?
Twitter advanced search gives you the power to select or choose exactly what you’re looking for and, as a result, shows you the exact hashtag matches and their performance levels over a certain period of time.
This saves you a ton of time that you might otherwise have spent searching and going through millions of website pages on the internet looking for the best hashtags for your content.
You can get really specific with your searches too. For example, you can choose to see only the positive or negative posts or only posts shared within a certain time frame.
AutoHash
If you’re tired of having to manually add hashtags to your social posts then AutoHash could be your favorite hashtag tool of the year. AutoHash finds the best hashtags for your Instagram photos based on the objects in your photo. The days of copying across previous hashtags from that list in your ‘notes’ app are over!
Flick
https://0f4c954089525ac8801a4da98163f2c1.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlFlick is a hashtag generator tool that has everything you need to effectively use hashtags on Instagram. Not only does it make finding and managing hashtags easier, but it also shows you which hashtags are increasing your discoverability.
The platform suggests hashtags that are most likely to work well for your Instagram account specifically, rather than just suggesting broad, semi-related hashtags
Features
- Get suggestions for relevant hashtags
- Track performance of hashtags
- Automatically filter out hashtags that are irrelevant to you
- Works in over 20 languages
- Has a Banned Hashtag Checker to look for flagged hashtags
Pricing
- Solo Plan: £7/month (approximately $9.60)
- Growth Plan £12/month (approximately $16.50)
- Pro Plan: £19/month (approximately $26.00)
- Agency: £40/month (approximately $55.00)
Pros
- Easy-to-use interface
- Lot of free resources for training and learning
- Uses Instagram’s official API so your account is safe
Cons
- Only works for Instagram hashtags
Software Level
- Beginner to Expert
Inflact
This is a multipurpose Instagram growth tool that also has a hashtag search feature. Inflact’s hashtag generator is quite easy to use and effective at the same time.
It uses AI technology to suggest the most relevant hashtags for you. It allows you to search for hashtags using a keyword, photo, or URL.
Vogue used this tool and gained 15k new followers in two months along with a 24.4% boost in traffic generated from hashtags.
Features
- Relevant and quick hashtag suggestions
- Option to search using a photo and URL, apart from just keywords
- AI-based technology
- Option to add 5 keywords at a time
Pros
- Easy-to-use
- Accurate hashtag suggestions
Cons
- Meant only for Instagram hashtag searches
Price: Inflact is priced at $22 per account per month.
Conclusion
When you post on social media, it is important to include appropriate hashtags. Hashtags can make your posts more discoverable, allowing users to more easily find your content. However, there are also best practices that can help you use these social media tools most effectively.