Best Lead Gen Software

Generating leads for your business is important no matter what type of business you are operating. However, lead generation is not easy and many businesses fail to generate enough leads so that they can grow their business. Thankfully, there are various lead generation software applications as well as website builders which can help you generate qualified leads for your business and thus improve its growth prospect. Here are some of the best lead generation software applications and tools that you can use to grow your business.

A lead generation software is the backbone of all businesses, regardless of their industry and size. It can define how much revenue your business is going to generate. But realistically, without a suitable and up to date software, you are mostly going to be doomed as you have a lower chance of winning the market share. You may be wondering: How do I know which lead generation program is right for me? There are so many tools out that offer various features and benefits, such as marketing automation, data segmentation, brand awareness, among others. And let’s not forget about the free ones!

Lead generation software is tool that automates lead generation. Such tools can be used to generate leads from multiple sources like landing pages, social media, etc. These leads can further be used for lead nurturing and converting them into customers.

There are different ways to generate leads. People use inbound marketing, traditional marketing, direct mail campaigns, email marketing and more. However, lead generation software is one of the best ways to achieve desired results. Lead management tools can help you build brand awareness and create a positive perception about your business. If you want to learn more about it, continue reading this post.

What Should You Look for in a Lead Generation Tool?

Though all tools work differently, they share some common aspects that you must look for while selecting the best lead generator tool for your business.

• Learning Curve

Choose a lead generation tool that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.

• Targeting and Tracking Options

Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.

For example, CRO tools such as Qualaroo can help you target desired website visitors using surveys and lead forms to gather contact information. Similarly, lead management tools such as Salesforce will help you track and qualify the new leads.

• Pricing Tiers

Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the correct option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it. 

• Provide in-depth Sorting and Data analytics

Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.

• Seamless Integrations 

Ensure that the lead generation software tool you choose for your business should seamlessly integrate with your other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.

To make it easier for you, we have listed some of the best lead generation tools available out there, along with their salient features, to give a detailed overview of each of them. 

These lead generation tools help to maximize your website’s traffic engagement and generate new leads through forms, surveys, social proofs, and sticky notification bars.

1. Qualaroo

Best For:Survey, lead forms, on-site polls, behavioral insights

Suited For: Small to big enterprises 

Integrations: Yes

Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.

How to Use Qualaroo as Your Lead Generation Platform:

• Create feedback surveys and add a lead form at the start or end to generate new leads.
• Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
• Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
• Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
• Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
• You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
• Choose how, when, and who to target with each survey and lead form using advanced targeting options.
• Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
• Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
• Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.

Price: Starts at $80/month billed annually

Pros

• Easy to set up and use. You can just log in and start designing the survey to get target leads.
• Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.

Cons

• Reporting UI can be improved. Needs more export options and filters.

2. Picreel

Best For: On-page lead generation, surveys, and lead forms 

Suited For: Small to big enterprises

Integrations: Yes

Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.

How to Generate Leads Using Picreel?

• Design personalized offers and rebrand them to suit your website using the visual editor.
• Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
• Combine offers with lead forms to prompt visitors to share contact information.
• Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
• Embed survey overlays to collect valuable insights from existing visitors.
• Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
• It provides a mobile-responsive design for website overlays.
• Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
• Integrate with other applications to send the leads to your CRM tools and turn them into customers.

Price: Starts at $14/month billed annually

Pros

• Flexibility to customize lead pop-ups using the HTML & CSS editor.
• We found that this pop-up lead software offers more in-depth targeting options than other similar tools.

Cons

• The UI can sometimes feel a little glitchy.
• The A/B testing dashboard needs refinement to display more data.

3. ProProfs Survey Maker

Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form

Integrations: Yes

ProProfs Survey Maker is another lead generation software and a CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.

How Can You Generate Leads With the Survey Maker?

• Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
• Use 100+ beautiful templates to create surveys and quizzes in minutes.
• Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
• Design polls to know the consensus of your visitors regarding new updates and changes.
• Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
• Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
• Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
• Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.

Pros

• Massive library of 100+ ready-to-use templates and 100k questions.
• Create scored surveys & quizzes to engage users and farm more leads for you.

Cons

• Needs more flexibility to customize the templates

Price: Free Basic Plan. Paid plan starts at $0.05/response/month billed annually

4. Proof

Best For: Social Proofs and experience, On-page lead generation

Integrations: Yes

Proof is a SaaS-based lead generation tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.

How to Generate Leads Using Proof?

• Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
• Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
• Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.

Pros

• Very well-designed onboarding process.
• Provides advance alerts when you are about to exceed the plan limit.

Cons

• More expensive than other social proof tools.
• Onsite social proof notifications tabs can be made larger to increase readability.

Price: Based on visitors. The plans start at $29/month

5. HotJar

Best For: Surveys, feedback, and behavioral Insights.

Integrations: Yes

Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single lead generation tool provides an entire arsenal of features to map customers’ journeys, collect feedback, generate leads, understand customers’ behavior..

Why Choose Hotjar for Lead Generation?

• It supports heatmaps and session recordings to study visitor behavior.
• See what your visitors are clicking on and map their website journey.
• Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
• Multi-device support. It works on desktop, mobile, and tablet versions of your website.
• Allows integration with your CRM tools to build the prospect list for the sales team.

Pros:

• Among the best behavioral & lead generation tools in the market.
• Affordable pricing structure.
• Supports tools like heatmaps and screen recording to find the best lead generation opportunities.

Cons:

• Works only for websites and not mobile apps.
• Sometimes, it can slightly impact your web page speed.

Pricing: Starts at $99/month

6. Sumo

Best For: Smart Bars, list builder popups, and welcome mats.

Integrations: Yes

Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.

Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:

• Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
• Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
• Improve customer engagement and experience.
• Easily integrate with platforms like Zapier and Mailchimp to manage the leads.

Pros

• Offers multiple targeting & lead generation tools in one place.
• The user interface is quite intuitive and easy to use.
• Great dashboard to get a bird’s eye view of all the tools in action.

Cons

• Only works with Shopify and WordPress.
• It would be good if more pricing tiers were available.

Price: Free basic plan. Paid plan starts at $50/month

7. WPForms

Best For: Survey forms

Integrations: Yes

WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.

What Makes WPForms so Effective?

• Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
• It is ideal for business owners, bloggers, designers, developers, and photographers.
• Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
• Responsive mobile-friendly view.
• Integrate with mail services, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
• The only limitation is, it works with WordPress websites.

Pros

• In-depth documentation and help center.
• Pro plans add more unique features like conversational forms, web forms, and conditional logic to find the best leads.

Cons

• Works only for WordPress sites.
• Needs an onboarding process to help you get started. The new users may find it hard to use.

Price: Starts at $79/year

8. Typeform

Best For: Survey forms and quizzes.

Integrations: Yes

What makes the lead generation tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.

How Does Typeform Help in Generating Leads?

• Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
• Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
• You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
• Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
• Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads
• VideoAsk feature to collect verbal and visual feedback from people.
• Offers AI-based conversational chatbot widget for recommending products, generating leads for software, and more.

Pros

• Well-designed onboarding process and training tips to get you started.
• The VideoAsk feature is good for both general feedback and basic usability testing.
• This sales lead generator comes with beautifully designed templates for web forms & quizzes.

Cons

• Lacks more flexibility to design forms as compared to other similar tools.
• The analytical dashboard can be improved further with more options and filters.

Price: Starts at $35/month

9. Survey Anyplace

Best For: Surveys, quizzes, and personalized personality tests.

Integrations: Yes

Survey Anyplace is a CRO tool to boost customer engagement and lead generation with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.

How to Use Survey Anyplace to Generate New Leads?

• Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
• Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
• Send the personalized result and advise via email or auto-generated pdf report.
• Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
• Integrate the tool with your CRM tool to export the data and pursue the prospects.

Pros

• Provides the option to upload images for respondents to visualize and reproduce the issues.
• Provides excellent design flexibility with custom CSS.
• Offers more complex skip logic options than other tools to scout the best leads.
• You can create scored surveys as well.

Cons

• Certain features like multi-language support and custom CSS are locked into higher price tiers.

Price: Starts at 33/month

10. Hellobar

Best For: Sticky bar and banner on the website

Suited For: Small to medium businesses

Integrations: Yes

Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling out the survey forms.

How Does Hello Bar Act as a Lead Generation Tool:

• The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.

• You can customize the message and CTA on the bar to increase visitors’ actions.
• Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
• Add product announcements to attract customers and increase conversions.
• Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill out the survey forms.
• Use geo-targeting to target specific audiences from desired locations.

Pros

• The non-intrusive alert bar is a fantastic feature for targeted lead generation.
• Provides advanced audience targeting to help to target the right visitors.

Cons

• Lacks other features like surveys and feedback provided by other tools at a similar price.

Price: Free basic Plan.Paid plan starts at $29/month

Landing page Tools For Lead Generation

11. Unbounce

Best For: Landing page optimization, forms, pop-ups, and sticky bars.

Integrations: Yes

Use Unbounce for lead generation and to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.

How to Use Unbounce as a Lead Generation Tool:

• Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
• Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
• You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
• It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
• Real-time data dashboard to check how your pages and tests are performing.
• Integrate with other tools, such as Google Analytics, Slack, etc.

Pros

• Inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.
• The SmartCopy feature is helpful for both newcomers and experienced users to write focused page content.
• Plus, the team actively works on your feedback and suggestions.

Cons

• Many essential features are only available after mid-tier plans, making the tool expensive.
• You cannot A/B test the pages created outside Unbounce, limiting this feature’s use.

Price: Starts at $80/month

Bonus Read: Best A/B Testing Tools

12. Instapage

Best For: Building landing pages, A/B testing, CX personalization, AdMaps

Suitable For: Small to big companies

Integrations: Yes

Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.

Features that places Instapage among best lead generation tools:

• Design mobile responsive landing pages without writing any code.
• Create personalized landing pages for your marketing ads to bring perfect leads.
• Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
• Use the Thor Render to test and improve page load speed. 
• Integrate with 100+ workspace apps to manage data flows.

Pros

• Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
• The page speed is very fast as compared to other similar platforms.
• Track the performance of your ad campaigns.

Cons

• The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.

Price: Starts at $199 per month billed annually

13. Leadpages

Best For: Website & landing page builder, pop-ups, sticky bars

Suitable For: Small to medium businesses

Integrations: Yes

Leadpages is another effective lead generation tool that offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.

With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.

What makes Leadpages a popular lead generation tool?

• Mobile-responsive landing page templates are with beautiful designs.
• Create fast websites that deliver 30% higher performance. 
• Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions. 
• Show product updates & new deals with non-intrusive alert bars to improve engagement.
• In-depth analytics dashboard to monitor the performance of your website and landing pages.
• Offers built-in SEO optimization toolkit.
• Integrates with over 50 tools.

Pros

• Affordable pricing than peers.
• The drag-&-drop editor comes in handy to build landing pages and websites quickly.
• 200+ templates to choose from, making it easier for anybody to create beautiful pages.

Cons

• You cannot make significant customizations to the standard templates.

Price: Starts from $37 per month for the standard subscription

14. ClickFunnels

Best For: Creating landing pages, affiliate programs, sales funnels

Suitable For: Small to big businesses

Integrations: Yes

ClickFunnels is another great tool for lead generation, you can design new websites, landing pages, membership pages, opt-in pages, squeeze pages, and much more. It’s the perfect sales funnel creator to set up a lead generation system and bring more prospects into your sales funnel.

Here’s why we consider one of the best lead generation tools:

• Use the drag-&-drop editor to create a website, landing pages, sales funnels, lead capture forms, and more.
• Provides 40+ pre-built templates to create sales funnels without any coding.
• Integrate payment gateways into your sales funnels and web pages to promote conversions.
• Use mail automation to capture bulk leads and send targeted messages to the prospects via mail, text, and social. 
• Offers an inbuilt affiliate program manager to draw more leads into your sales funnels.
• Track the funnel performance like click-throughs, conversions, opt-ins, and visitors directly from the dashboard.

Pros

• Easy to set up and use.
• You can accept the payment directly on the sale funnels without redirecting the visitors.

Cons

• Essential features like autoresponder and Actionetics are available only in higher-tier plans.

Price: Contact for price

Outbound Lead Generation Tools

These tools allow you to reach out to your prospects via emails, calls, and SMS.

15. Mailshake

Best For: Email outreach, cold mails

Suited For: Small to big businesses

Integrations: Yes

Mailshake is one of the most effective tools for mail outreach and lead generation. It offers a plethora of personalization and targeting options for your cold mail campaigns.

How Does Mailshake Help in Generating Leads?

• Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
• Provides a single dashboard view to manage your entire marketing campaign from one screen.
• Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
• Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more. 

Pros

• Supports automated email follow-ups and pausing sequences based on the recipients’ actions.
• A/B test your email campaigns from the same tool.
• Inbuilt lead management eliminates using a separate tool to track lead acquisition.

Cons

• The pricing is based on the number of users, making the tool a little expensive.
• The campaign analytics can be improved to show more information and details.

Price: Starts at $59/month

16. Acquire

Best For: Email and SMS marketing, Live chat, and calls

Suited For: Small to big businesses

Integrations: Yes

With Acquire, you get an all-in-one customer engagement and lead generation tool for your business. It offers an integrated omnichannel approach to help you build a satisfying conversational experience for your customers irrespective of the channel they use to interact with you.

What Makes Acquire a One-Stop Solution for All Your Lead Generation Needs?

• Acquire makes it possible to connect your customers via multiple platforms.
• Engage your visitors via SMS, call, live chat, and emails to collect valuable information and find new prospects.
• Keep things neat and clean by unifying all communications channels into a single dashboard.
• Integrate with Zendesk, Shopify, Zapier, and other tools to export captured leads and manage them accordingly.

Pros

• The real-time visitor tracking feature is great for generating high-quality leads.
• The advanced targeting makes it possible to engage visitors at the right moment.

Cons

• Expensive than other similar tools.
• The team management dashboard needs better control for data distribution.

Price: Contact for a price quote

17. Mailchimp

Best For: Email and social marketing, lead forms

Suited For: Small to big businesses

Integrations: Yes

Mailchimp is another all-in-one marketing and lead management tool that offers email marketing, survey forms, social ads, and AB testing capabilities to build your marketing campaign.

How to Generate New Leads Using Mailchimp:

• Use the drag-and-drop builder and pre-built templates to design engaging emails.
• Publish posts on social media and create ad campaigns in Mailchimp to retarget visitors to your website.
• Assist your visitors from filling the signup forms to buying the product using automatic follow-up emails.
• Use behavioral targeting to auto-send messages according to visitors’ actions, like a welcome message or a related product recommendation for a recent buyer.
• Create and add customizable forms to your website’s sidebar and footer to collect contact information. 
• Show popup forms based on conditions and customer interactions on your website to generate new leads.
• Merge your contacts from all channels into the in-built Mailchimp CRM.
• Compare industry benchmarks to study open rate, click rates, subscription rates, and other metrics to analyze your campaigns’ success.
• Lets you A/B test to see what is working for your audiences, such as different subject lines, images, layouts, and more.
• Easily integrates with LiveChat, Zapier, and other tools.

Pros

• Import your custom email templates and customize them using the inbuilt HTML/CSS editor.
• Campaign analytics is one of the best we have seen in the outreach tools.
• The free plan supports up to 2000 contacts which is a great way to get started.

Cons

• The inbuilt templates are very basic and often require heavy customization from your end.
• The mobile application offers limited functionality.

Price: Basic free plan. Paid plans start at $10/month

18 Sendinblue

Best For: Email marketing and SMS marketing

Suited For: Small to big businesses

Integrations: Yes

SMS Sendinblue is one of the best experience optimization and lead generation tools. It offers a plethora of features to optimize your website, maximize engagement, target visitors to collect leads, and streamline the sales process.

You can do it all with this single tool – email and SMS marketing, website live chat, marketing automation, designing landing pages, creating lead forms, and deploying Facebook ads.

How to Use SendinBlue to Generate New Leads:

• Create, design, and deploy your email and SMS marketing campaigns to find new prospects.
• You can install the live chat widget on your website for support and lead generation.
• Build interactive signup forms using the drag-&-drop editor to collect in-depth information from the website visitors. 
• With Sendinblue Inbox, you can reply to your customers in real-time on email, SMS, and chat.
• Inbuilt CRM to manage your contacts in one place. You can store and update all the information about your contacts, including relevant documents.
• Use different lists to organize your contacts, such as the source of acquisition, step in the conversion funnel, or any other criteria.
• Create tasks, add deadlines to them, and assign them to different team members.
• Automate workflows with automatic lead scoring, transactional SMS and emails, and more to streamline your sales process.

Pros

• It has both email and SMS marketing built in the same tool, increasing the outreach options.
• The shared inbox keeps all the communication in one place, making it easy to act.
• Mailing list management is quite easy and organized.

Cons

• The interface for building transactional emails feels a little convoluted. It can be made more user-friendly.
• Needs more detailed documentation on CRM and marketing automation for new users.

Price: Free basic plan. Paid plans start at $25/month

19. Intercom

Best For: Live chat, chatbots, email marketing

Suited For: Small to big enterprises

Integrations: Yes

Intercom is one of the best conversational engagement software that will help you generate new leads and serve your website visitors simultaneously through live chat support and email marketing.

How to Use Intercom as an Online Lead Generation Tool?

• Supports live chat, custom chatbots, outbound mails, in-product messaging, push messages, and notifications to maximize engagement with the visitors.
• Use custom chatbots to trigger interactions automatically with the visitors via personalized greetings based on what they’re doing on your website and collect valuable information.
• Streamline workflows with advanced routing rules so the chatbots can chat, qualify leads, route, and schedule the meeting of new prospects with the right team.
• Integrate and manage all the conversation channels from one place.
• Reply to customers, start a live chat or call, and send outbound emails directly from the inbox. 
• Integrate Intercom with tools like Salesforce, Marketo, Stripe, Shopify, and more to sync data and automate workflows.

Pros

• Automated multi-channel targeting for your campaigns to find targeted leads
• The centralized inbox lets you communicate with prospects via their preferred medium.

Cons

• Needs more categories to filter out the tickets

Price: Starts at $39/month

20. CallPage

Best For: Callback automation

Suited For: Small to big businesses

Integrations: Yes

CallPage is one of the best callback automation and lead generation software that will help you connect with buyers immediately. You can collect leads from the website and contact them instantly without letting them wait on the phone.

How to Qualify Leads Using CallPage?

• Add a fully customizable popup on the website to collect visitors’ contact information.
• Automatically transfer the data to the consultant and connect with the customer within 28 seconds.
• A popup prompts the potential customers to provide their phone number >>The widget connects them straight to your consultant >> The consultant talks with your potential customer on their mobile or landline.
• Offers mobile responsive popups.
• Call your leads directly from the CallPage dashboard.
• The analytics dashboard displays the client’s data and interactions like source, date, time, name, the manager who spoke with the client, customer geolocation, and much more.
• See call status and other information – received calls, missed calls, unanswered calls, and upcoming calls.
• It supports several integrations, such as Salesforce, Slack, and other CRM tools.

Pros

• The built-in SMS feature makes it easy to qualify the leads after the call.
• The analytic dashboard shows real-time stats of every installed widget and lead process.
• Work on Facebook as well.

Cons

• One of the most expensive callback apps in the market.

Price: Free basic plan. Paid plans start at $159/month

Price: $129 (one-time fee)

Finding the best lead generation software tools for your business

As we mentioned above, which tool is right for your business will depend on what sort of strategy you are planning to use when it comes to lead generation.

Tools like ActiveCampaign and GetResponse are a great choice if you are looking for an all-in-one marketing tool that also has lead generation features you can utilize.

However, it’s often a good idea to choose specialized tools that are geared towards your specific lead generation strategy if you really want to supercharge your lead generation.

Once you’ve decided on a strategy, this list should help you to select the right tool for your needs.

Conclusion:

Generating leads for your business requires you to use the best lead generation software. The best lead generation software will be an efficient, reliable, and affordable solution to maximize your business performance. A quality lead generation software is able to help you nurture the relationship with your leads and convert them into paying prospects.

Lead Generation Software helps you generate quality leads automatically and effectively. But, leading a market-research is like searching for one needle in the haystack; this job has become tougher and demanding in recent years. Lead Generation Software helps you to create a marketing campaign on internet as well as offline (through various lead generation techniques) to help you maximize your ROI by acquiring qualified customers. These software companies make it easy for users to use their software and plug it into their existing systems or setup very easily. So users can start generating leads in shortest possible time span from day one of implementation.