Lead generation is one of the most cost effective ways of creating sales opportunities. Using lead generation websites, you get to know about the pains faced by your target consumers. You then come up with a product or service that offers them a solution to their problem. Lead Generation is an important aspect of creating sales opportunities that even small and medium level businesses can take advantage of.
When it comes to lead generation, there are multiple channels out there to achieve this. You probably already know that there are various SEO tools you can use for better search engine visibility and to get more web traffic, but did you know that you can build quality backlinks as well? That’s an important part of search engine optimization and a great way to generate free traffic. In this article we’ll focus on lead generation websites and lead generation tools.
A lead generation website is a website that is dedicated to provide the candidates with a service or product to help them grow their business. These websites are designed in such a way that helps you to reach new customers from the target audience. If you need some information about free lead generation websites and tools, then you’ve landed on a great place. In this article, we will discuss about top free lead generation resources of 2022. There are many free and paid lead generation sites available on the internet. But, actually, not all lead generation sites can help you to increase the conversions and leads in a short time.
Attracting quality leads to your business is a crucial element of doing business. The more leads you have, the better. There are plenty of platforms available to help you find new prospects and grow your business, but only a select few ones are worth using. So, what are some of the best lead generation tools that can help take your sales to the next level? Let’s talk about it in this post.
Examples Of Easy Lead Generation Done Well
Before we show you examples of real websites that are getting it right – let’s talk about a few best practices. Remember to design, write, and set goals with the end in mind. Have a clear goal (sign up for our blog, contact us, download content) and work backwards from there. Lead generation tactics can be big: forms to capture visitors contact info, CTAs for conversions, and they can be small: click-to-call phone number features. Finally, remember to test and look at data frequently to see what’s converting and what’s not.
Here are some examples of websites or individual landing pages that follow best practices for effective lead generation.
1. Flywheel
Flywheel has done a great job with incorporating multiple lead generation tactics on their website – it even gets a thumbs up from our own designer. Check out Flywheel’s homepage and you’ll see:
- A dynamic CTA – convert visitors with a Hello Bar or pop-up CTA
- Live chat option – your sales team can connect live with visitors that are interested or have questions.
- A free ebook sticky box – a non-invasive CTA that will stay in place as a user scrolls on your website.
- Multiple CTAs – an appropriate number of CTAs that lead to valuable content for the visitor will increase lead generation.
Try it yourself: Add a dynamic CTA (like a Hello Bar) on your site, which can promote your website’s most important content or a time sensitive landing page. You can even use this to get visitors to opt-in to a newsletter or blog subscription. Use software like HubSpot Free, Hello Bar, or Privy to make a dynamic CTA for your site.
2. MailChimp
Compared to Flywheel, MailChimp is a little more subdued, but still effective. When you visit MailChimp’s homepage you’ll see:
- Design that makes visitors scroll down – use a page design that visually pushes a user to scroll and read more of your content.
- Content that tells a whole story from top to bottom – keeping visitors interested will make them more likely to click a CTA (even if it’s at the bottom of a page).
- Use of the same CTA in different places – convert visitors to leads who have different user behaviors.
- Easy to find navigation – encourage visitors to explore more of your valuable content.
Try It Yourself: The design layout of your website can be optimized for lead generation. Having a design that visually inspires the visitor to scroll down exposes more of your content and CTAs.
3. Raven Tools
Now here is a tool that we use all the time, especially to measure website performance metrics. Turns out, Raven also provides a great example of lead gen done well. If you check out the Raven Tools homepage you will see:
- Bold headline statement – make it very clear what you do and who you do it for in the first few seconds someone lands on your homepage.
- Two different CTAs in the headline statement – convert visitors who may be in different stages of the buyer’s journey.
- Lots of CTAs – different CTAs for different content offers encourage different ideal buyers to convert into leads.
- Lots of in-product screenshots – allow your visitors to see your product in use, and move them toward requesting a demo/quote/etc.
Try It Yourself: Be clear about what your company does and how you’re different with an engaging headline and imagery at the top of your homepage.
4. Zillow
Not only does Zillow do TV commercials well — Zillow has solid online lead gen tactics. This webpage from Zillow shows some great best practices that you should be using on your landing pages:
- Well branded, colorful, but not too busy – make sure your visitors know who the content offer is from and keep it consistent with your website branding.
- Bulleted list of benefits – focused headline – Be clear and short, encourage your visitors to fill out the form by telling exactly what they get in return
- Compelling data as proof points – remember to share data that your personas care about
- Form is short – we’d even recommend downsizing to just name, email for a simple content offer
Try It Yourself: Keeping your landing pages short, well branded, and data focused to make them more likely to convert visitors into leads.
5. Airbnb
Not only does Airbnb have just a good lookin site, it’s functional and optimized for some damn good lead generation. When you hop over to Airbnb’s website you’ll see:
- Gorgeous hero photo – keep your visitors interested in your content with nice photos.
- Extremely compelling form content – even making your form interesting can encourage visitors to fill them out.
- Clean Design, Nice images – don’t make your web pages busy, a nice aesthetic is also a lead gen tactic.
- Process outlined clearly – tell your visitors their next steps to guide them down the buyer’s journey.
- CTAs & sticky bar at top – use CTAs that move with a visitor’s scroll to increase the chances of them ending up on your landing pages and forms.
- FAQs – providing commonly asked questions and answers is a great way to show how you can help your ideal buyer’s pain points.
Try It Yourself: Provide content on your site that clearly communicates and outlines your process and your most frequently asked questions.
6. Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Email Address Finders
Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.
7. Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
8. AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
9. Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
Prospecting and Outreach Tools
Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation tools will help with that process.
10. D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
11. Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
12. Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
13. Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Key Features:
- Access to over 100 million contacts
- Only pay for the leads that fit your business
- Self-updating database
- Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
CRM Tools
You can’t do a roundup of lead generation software without including tools for customer relationship management (CRM). These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.
14. Overloop
Overloop is a CRM with a special focus on email address prospecting, conversations, pipelines, and workflows.
A drag and drop dashboard helps you see all of your pipelines at a glance, giving you an excellent business overview.
Overloop’s automation is also built on a visual dashboard, so you can put your sales prospecting on autopilot. Best of all, it integrates with a range of services to get contact information automatically.
Key Features:
- Find email addresses either individually or in bulk
- Turn these emails into cold emails, all in the same tool
- Track email campaigns with in-depth data
- Automated workflows reduce repetitive tasks
Pricing: Overloop is free to start as a CRM. Starting with email automation and tracking is $70/month. Email finder credits start at $39/month for 250 credits, ranging to $299/month for 10,000 credits.
15. HubSpot
HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.
With HubSpot, you can create stunning conversion-ready emails while also learning from valuable insights and reports into how your emails perform with your customers.
HubSpot can be one of your best assets when it comes to sales and marketing.
Key Features:
- Easy-to-use platform
- Separate hubs let your focus on the areas your business needs, all in one tool
- Live chat functionality
- Email template, scheduling, tracking, and engagement tools
Pricing: HubSpot offers a free CRM with valuable tools. Their paid plans are for their marketing, sales, customer service, CMS, and operations hubs, which start at $45/month.
16. Pardot
Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. By qualifying leads, you can rest assured that you’re always talking to the best leads.
Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.
There are also tools within Pardot to help you with landing page design, embedding forms, and email management.
Key Features:
- Lead nurturing and qualification tools help you find the best potential customers
- Detailed data that lets you customize the user experience
- Separate tools based on industry
Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced package.
17. SharpSpring
In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.
SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.
Key Features:
- Marketing and email automation all in one tool
- Integration with many of the top marketing apps and tools
- Detailed analytics on every interaction with your leads
Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
18. Keap
Keap helps you keep your customers’ information and conversations neatly organized all in one place.
From lead capture to emails to invoicing, Keap makes many of your essential business tasks easier to handle.
Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.
Key Features:
- Desktop and mobile apps so you can stay connected on the go
- Marketing automation to nurture your leads
- Migration tools to make importing your data from email providers fast and straightforward
- Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)
Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.
19. Adobe Marketo Engage
Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.
Plus, Adobe Marketo Engage personalizes the user experience on your site, even for anonymous users. This helps you attract more leads and improve the quality of sales leads.
Key Features:
- Marketing Automation rules to engage and attract more leads
- Revenue tracking to track different marketing channels impact your bottom line
- Works across different teams so other departments can help foster and grow your leads and sales
Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.
20. Nimble
Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.
This tool pulls in information from many online sources, so you always have the latest data on potential leads.
Nimble makes it easy to identify and nurture key contacts without doing any data entry.
Key Features:
- Take bulk actions across multiple leads to save you time
- Bring all of your contacts and leads from across your company into one easy-to-use platform
- List segmentation to organize contacts
Pricing: Nimble is $19/month per user with some ala carte upgrades available.
21. OnePageCRM
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Key Features:
- Email management features, so you keep everything in one place
- Lead Clipper feature grabs leads from any website with one click
- Drag and drop sales pipeline management
- Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Sales Lead Generation Tools
For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. So here are some tools to help with sales lead generation.
22. Salesforce
Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.
With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Key Features:
- Separate tools specific to your industry to give you an edge over your competition
- Support functions like a customized help center, chatbots, and field service tracking
- Guided setup to get you on the platform in minutes
- Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
Get some help with lead generation
Most of these lead generation tactics are something you can easily apply to your website. However, certain lead generation efforts can require the use of software to install it and even require collaboration with a website developer or agency. So, if you find that you need a little help plugging in some software or even establishing a good lead generation strategy, we are happy to help.
CONCLUSION
As a business or as a professional, you are looking for ways how to generate leads. In today’s business world, lead generation is a must. You will not survive if you don’t know how to attract new customers using modern techniques. There are a lot of techniques and tricks to get your business on top in the search engines, but all of them require the same main thing – attention from potential customers. And what do people need first? They need to learn more about your company, product or services.
When you are searching for the best lead generation websites then look at a partner you can depend on when it comes to helping your business grow. With more than 10 years in this industry, it has helped me understand which companies have the best services for growth online and which ones don’t fit your business model. While it’s true that there are thousands of websites available online today, it doesn’t mean that you should use every single one of them. There are a number of websites that are better for certain industries than others. Others are designed for other purposes that include mass emailing.