Lead generation is one of the most important processes for almost every business, regardless of its size and niche. Over the past decade, lead generation industry has considerably developed, allowing companies to promote their products, services and businesses through various platforms. We all know that leads are invaluable to any business. In fact, a good lead can be the driving force behind all your future business operations. A large number of small, medium or even large companies which generate leads online do it via numerous platforms and channels. While some operate in-house call centers or use outsourcing services (like us) to manage their customer enquiries over the phone, there are other businesses which prefer using lead generation apps in order to promote their business or to generate sales leads on a bigger scale.
Do you look forward to enhancing the performance of your business? Do you want to raise the number of qualified leads and boost the revenue? Well, if your answer is yes, then this article is a must-read for you. For one thing, why not try using powerful lead generation apps which can extremely help your business thrive? The best part of using lead generation apps/tools is that they can be made available immediately without needing a lot of space or money.
There is a wide range of lead generation tools and apps available for companies who are aggressively looking for growth. Some of these tools provide you with a broad overview of your market, other can help you find new leads and warm up cold calls or appointments.
Lead generation is an ongoing, never-ending process. It doesn’t have to be expensive and complicated to be effective. If your lead generation campaigns are not as efficient as you’d hope, it might be time for a change. The technology in the app market is moving forward at a rapid pace and lead generation apps are getting better and more affordable by the day.
What Is a Lead Generation Software/Tool?
Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.
The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.
Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.
If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.
Why is this important? Well, you can focus on the things that really matter instead of wasting time trying to fix all of your lead generation problems yourself.
1. OptinMonster
OptinMonster is rumoured to be one of the very best lead generation software. They have a lot of features that make it easy for any individual or business to convert first-time visitors into quality leads, customers, etc. With OptinMonster it does not really matter what kind of website you have running up.
OptinMonster is equipped with all the right features that enhance your lead generation.
With OptinMonster you can be sure to create very attractive onsite marketing campaigns. With the addition of over 50 beautiful templates prebuilt to drive a more successful lead generation campaign.
Some of these templates would include the following:
- Pop Ups: Popups have proven to be very reliable conversion boosters, especially when used properly. With OptinMonster pop-ups, you can create lightbox popups that dim the background/content. This would drag a lot of attention to the popup and could lead to a very large boost in conversion rate.
- Slide-in forms: In an attempt to boost lead generation and conversion slide-in forms present themselves as a very professional style. With Optinmonster slide-in you can be sure to drive a lot of leads.
- Floating Bar: A floating bar is usually sticky and locked onto the bottom or top of a web page. In some cases, a floating bar sticks to the side of the web page/floating bars are also called “hello bars”. However, they are not always preferred to the popups, and this is because a lot of first time visitors refer to floating bars as annoying. But this is very untrue because the floating is first attractive and engaging if used properly. Experts advise the controlled use of floating bars for more effective lead generation.
2. Constant Contact
An easy to use lead generation software for companies of all sizes – be it a B2B or B2C. A lot of features and inbuilt support.
Constant Contact has been used by a majority of online marketers and promoters who seek the best lead generation software for marketing purposes.
The major reason why they choose constant contact regularly is:
- High Customer support system: These guys are ready to call and speak to you directly just to make sure there is an understanding that will enhance or boost your lead generation strategy. Having been in the business of email marketing since 1995 they have walked their way up the ladder. Constant Contact is worth the trial for lead generation.
- Unlimited Emails: Constant Contact offers unlimited emails for all their pricing plans. Their prices however start at $20/month and that’s for 0-500 contacts. However, they offer a free 60days trial period with access to more than 60% of all features. For the 60 days, you will have access to customizable templates, sign up tools and a lot of important features to boost your lead generation and drive sales conversions.
- Detailed Online Training/webinars: They also offer online training and webinars for their users. They help to answer any questions and also help the user master the lead generation tool.
3. Hunter
As the name suggests, the Hunter is one of the best lead generation tools out there. This is because the Hunter is software designed to perform quick email searches.
This is very helpful if you would be interested in generating leads from a website you found online. With the Hunter, you can just type in the domain name and it will find the email address patterns for your to follow through.
A very similar tool is the sky email extractor.
With Hunter, it is very possible to make up to 50 requests for free and after that the price increases. However, Hunter’s starter plan is priced at $49/month and their Enterprise plan is priced at $399/month with better options/features to navigate.
4. WP Forms
Over 3 million website owners use WP Forms drag and drop builder to create forms that are compatible with their WordPress sites, easy to integrate and customize.
WP Forms is a very popular lead generation software in the business world. WP Forms by default comes with over 100 templates that are pre-built.
With all the templates inbuilt within the WP Forms software you can be sure of the following:
- Increase in sales: With WP Forms you can collect payments with popular payment methods like Stripe, PayPal, etc. And all these can be generated with WP Forms.
- Marketing Campaigns: Get in sync with services like Mailchimp, Mautic, etc. To work out marketing campaigns straight up from WP Forms. All form entries can be sent to these services that further enhance lead generation.
- Feedbacks: With this lead generation software you can be sure to create polls and surveys to relate with your customers, getting their opinions and views on certain matters related to your products or service.
5. Voila Norbert
This is one of the very best email outreach tools that allow the generation of leads. Unlike most of the email outreach tools that engage lead generation, Voila Norbert goes the extra mile to verify email addresses as well.
Thereby enriching your contacts so that all mails are sent to relevant persons at the right time.
However, they have priced at $39 for their valet option. $79 For their Butler option.
Their biggest plan goes for $399, tagged “Counsellor”.
6. ClickFunnels
ClickFunnels is no doubt one of the best lead generation software for B2B and B2C. This is because ClickFunnels is a cloud-based lead generation platform.
And it permits all businesses in several fields to automate email processes and social media marketing processes (Facebook) to convert even first-time visitors into potential customers and clients.
Like so many others, ClickFunnels has some inbuilt templates that have proved to be very attractive to several customers. With ClickFunnels you can send targeted messages to follow up with your visitors, customers, clients etc.
ClickFunnels will also permit the sending of desktop notifications to draw visitors back to your website. This makes ClickFunnels one of the most sorts after lead generation tools.
The basic pricing however starts at $97 per month.
7. Lead Forensics
This is one of the top lead generation software ever. Best suitable for B2B.
This software would identify all your website visitors, and automatically convert them. Note that Lead Forensics would also identify where they are from, names, and possible job titles and emails that fit your visitors profile.
With Lead Forensics you can also access business details such as business emails, etc. as long as they have visited your website. In addition to this, using Lead Forensics would also grant you access to quality insights like how much time was spent on your website and who is likely to convert.
8. Right Hello
No other lead generation platform according to our sources would boast of a vast database of over 5 million companies. Right Hello also has in their database, verified data from over 20 different sources at the moment and counting.
This stands to mean that they offer over 90% of possible high-quality contacts. Right Hello also permits you to search and navigate through companies and contacts while having over 50 filters at your disposal. They also have 10 different search methods to complement your search requests as well.
However, for such a database at your disposal and all the rich features inclusive you have to request a quotation on their website to get access.
9. Growbots
One of the reasons why Growbots is a trending lead generation software is, they allow you access to a database of 200 million + contacts to choose prospects from.
With Growbots it has become easier to get in touch with the right persons while increasing follow-ups automatically.
With Growbot you can be sure to hit the decision-makers directly, getting their social media profiles, direct email addresses and phone numbers in minutes.
10. Aeroleads
Can you imagine how resourceful it would be to have software for efficient lead generation? A software that would integrate a search to popular platforms like LinkedIn, Angelist and other relevant networks.
Software that will find all business email addresses and other contact details. That tool is Aeroleads.
Aeroleads is one of the best lead generation software for easy integration. It is a very reliable prospecting software. However, Aeroleads generates leads by providing a google chrome extension that implements all the searches.
How To Use Aeroleads
- The very first step is to sign up
- The next step is to enter your business mail address and other relevant details
- The next step would be to install the plugin or extension
- Next step would be to navigate to your default prospect page and verify your account.
- To begin your lead generation and/or prospecting, go to the platforms you wish to generate leads from and click on the Aeroleads icon just beside your address bar. Add all relevant profiles
- After this, you can check your leads on your prospect page.
11. Prospect.io
A lead generation software that handles not only prospecting of leads but also outreach. Prospect.io is very reliable, thus one of the best lead generation tools.
With Prospect.io you can find verified emails to engage and after they find them, you can be sure to reach out to them with very attractive templates offered.
12. HubSpot CRM
A lot of free plans are available on HubSpot.
As one of the best lead generation platform, HubSpot CRM has a lot of great features that organize a very beneficial way to track, nurture, and organize leads.
With HubSpot CRM you can be sure to keep your team updated on what your customers could be saying while being updated yourself on the marketing and sales hubs available on the platform.
13. Lead Quizzes
This is a very professional lead generation tool to use that permits you to generate leads through quizzes and surveys.
Lead quizzes also let you capture these leads, through different types of surveys or quizzes you choose.
You can go further to promote lead quizzes through website popups or on their personal hosted URL. Lead Quizzes is one of the best lead generation platform, supporting integrations with other beneficial tools.
Some of these tools qualify in the email marketing category, CRM category and advertising category.
14. Callingly
Callingly is yet another very important lead generation software to not miss out. This is because Callingly has a lot of features that generate leads by having your website visitors fill in the contact us forms.
And Callingly as software would then connect your present sales team to your leads immediately via a call.
With Callingly you can also schedule calls with your potential leads and Callingly as a software reliable, will alert you at the exact time to connect you.
Another great feature is, Callingly will record and keep all information.
15. Snov.io
This software or tool is very multifunctional. With Snov.io you can do a number of things such as:
- Collect Emails from any company’s website.
- Get Emails addresses based on domain name selections and choices
- Search and find email addresses on google and other platforms like LinkedIn.
- Verify Email Addresses with the Inbuilt Email Verifier.
Snov.io functions as a google chrome extension, however, it also functions as a web app.
What Types of Lead Generation Software/Tools Are There?
Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:
- On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
- Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
- Email Address Finders: Connect with people who aren’t on your email list
- Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
- Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
- Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
- Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
- Advertising Tools: Drive traffic to your site from places like social media and through paid ads
We know, it’s a lot. But you don’t have to use all of them to have a successful lead generation campaign.
Conclusion
Lead generation tools are commonly used to grow business. Without them it can be a real struggle to grow your business, blog and your customer base. The reason for this is that lead generation tools are designed to help you grow your network of contacts which will then result in more leads for your business. Unfortunately, not all lead generation tools are the same. Your intended audience may be completely different than that of some other business or organisation. That’s why many businesses have a lead generation toolkit which includes a number of different lead generation apps including social media marketing, blogging, email marketing and even paid campaigns.
The above best lead generation software, have proved themselves in a market of lead generation. They are worth the tryout today, and we can be sure that visiting their official addresses to know their pricing and more details would only be beneficial to the core.