Whether you are a new realtor or an old veteran, surviving on leads is the name of the game. The amount of money you’re going to make depends on your ability to convert as much of your raw lead count as possible into money-making deals. To help, we researched far and wide for all the best lead generation apps, websites, and tools for real estate agents to generate more clients, at lower cost.
Real estate leads are the foundation of your business as a real estate agent. Lead generation is the process of acquiring these leads. Lead generation is what helps you sell more property and be more efficient in your work. As such, it is not uncommon for real estate agents to look for ways to improve their lead generation efforts . Over time, lead generation has gone from being a mainly offline activity to a more online one. In fact, most agents nowadays have some online lead generation sources on their websites beside the traditional offline methods that used to be more popular. Because of this change, more and more talk about how lead generation apps are now the best solutions for real estate agents who want to convert prospective clients into actual deals. Read this article on best lead generation apps for realtors
Generating real estate leads can be extremely challenging for today’s agents. They constantly have to grapple with the question of generating more leads in a cost-effective manner. Fortunately, there are many ways in which an agent can enhance the way they generate leads and use a variety of marketing channels.
As a real estate agent, I could use help to find leads. If you’re looking for an easy lead generation tool that includes pre-loaded houses and land then check out these the best lead generation apps for real estate agents or take a look at the best real estate leads for new agents.
What Are Real Estate Lead Generation Companies?
A real estate lead generation company is a platform that helps agents attract prospective clients (either buyers or sellers), known as leads, to a certain agency or broker. A lead generation company will run ads and market to prospective clients when they visit sites such as Google, Zillow, or Facebook and look for houses. Then the company will sell you that person’s contact information if you purchased leads in the area that they’re looking in. However, these companies don’t guarantee that these leads will close or that they will even respond to you when you contact them.
Marketo
Marketo provides online-based platform for email marketing to companies and organisations of all sizes, not only to engage, but also preserve existing customer connections. The lead generator software integrates marketing automation, sales insight, budget management, website personalisation, lead development, analytics and social marketing modules.
Highlights:
- Cool powerful features
- Unmatched workflow flexibility
- Classy lead nurturing engagement programs
- Delivers on long-term goals such as ABM and personalisation advancement
Cons:
- Landing page builder still requires a template builder
- Tough to precisely maintain cycle analytics
- External record unavailable
Zurple
Zurple is a real estate lead management software platform that was ranked 33rd among the fastest growing 5000 companies of 2013 in the U.S. This software allows lead behaviour tracking, generation of more leads and optimization of follow-ups.
Highlights:
- Automatic sorting of prospect behaviour into ‘hottest’ categories
- Only lead generation tool offering listing data and street view listing functionality
- At a fee you can access a specific territory exclusively
- Follow-up optimisation possible
- Mass importation of leads into the platform doable
Cons:
- Customer support required to permit customisation
- Lacks instant messaging or 24-hour support
- Result incubation timeframe needed
SharpSpring
SharpSpring is lead generator software offering a fully rebrandable platform, behavioural email automation, website tracking, and in-built CRM system, among others. SharpSpring offers easy to convert and highly attractive landing page templates.
Highlights:
- Includes in-built call tracking for connecting with offline leads
- Automation is simple to implement
- Zero long-term contracts
- Dashboard provides all you need to run the tool
- Excellent customer support
Cons:
- Social publishing such as SEO or social recommendations unavailable
- Progressive profiling feature absent
- Currently lacks a forward/back navigation button
- No visual work-flow builder
Zillow Premier Agent
Zillow Premier Agent is our review’s best real estate lead generation company for finding buyers because it offers leads that are generated directly by Zillow, most of which are buyer leads. It is part of the real estate powerhouse Zillow Group, which was founded by former Microsoft executives in Seattle, Washington, in 2006. It’s the most well-known real estate lead generation company on our list.
Zillow is one of the first sites that many potential homebuyers use, so it makes sense that you would purchase leads here. Real estate agents pay Zillow Premier Agent to be featured on certain pages, which include placement on listings and personalized websites. So, when customers are browsing for homes, they will see the agent’s information and be able to make contact. This is a bit different than how the other lead generation companies work.
Some of Zillow Premier Agent’s features include:
- Buyer and seller leads by zip code (mostly buyer leads)
- CRM
- Customer support and training
- Phone call introductions to leads in your area
- Personal webpage
- Branding across Zillow’s sites
- Marketing templates
You can get started with Zillow Premier Agent by getting in touch with a member from the support team who will go over your marketing budget and desired area and help you navigate the site. Pricing for Zillow Premier Agent varies depending on the area, average home price, and competing agents in that area. There’s no monthly minimum or signup fee.
BEST FOR GETTING LISTINGS
Offrs
Offrs is our best choice for seller leads because it has online home evaluation tools and predictions for potential home sellers to become leads as well as a built-in CRM to keep track of your new leads. It was founded in 2014 and is owned by Constellation Data Solutions Inc.
When the company was launched, the founders found their first clients by knocking on agency doors and convincing agents to sign up individually. The site is specifically focused on sellers and aims to connect those customers who currently want to sell their home, and those who will want to sell in the near future, with agents who sign up for leads. It uses proprietary predictive analytics tools to predict who will become a seller lead.
Offrs has the following features:
- Seller leads (current and predicted)
- CRM
- For sale by owner leads
- Expired listing leads
- Apps to access leads and location-based homeowner data
- Template builder
To get started with Offrs, you can schedule a 30-minute session with a specialist to learn more about what the company offers, its pricing, and how to set up a lead generation system and apps. It also offers custom options for brokerages with agent rollout and apps for every agent.
It has mixed reviews with some customers receiving quality seller leads that they closed and finding the software easy to use. However, others didn’t receive any leads or any that were qualified or even looking to sell their home.
BoldLeads: Best Lead Generation Follow-up System
Overall Score: 4.35 OUT OF 5 i
- Exclusive leads
- Lead generation and follow-up tools
- Training webinars and strategies
- Lacks a robust CRM
- ZIP code may be unavailable
- IDX website only available on Advanced plan
Additional Features
- Email and text marketing
- Ringless voicemail
- Preset follow-up funnels
- CRM integrations
- Text concierge
- Customer review rating of 4.7 out of 5
BoldLeads is the only real estate lead generation website on this list offering exclusive leads, and the one with the most comprehensive follow-up tools. With BoldLeads, you get exclusive leads, automated and customizable follow-up tools, email marketing, text (SMS) marketing, and ringless voicemails (your message goes straight to the recipient’s voicemail without their phone ringing). You even have the option to work with a trained text concierge who will call and qualify leads on your behalf.
BoldLeads is ideal for real estate agents who don’t need a website or a full-fledged CRM, but who still want to invest in tactics for finding, nurturing, and converting leads. However, if you want a marketing center with a CRM and website builder, Propertybase may be a better fit for your needs.
Example of text marketing (Source: BoldLeads)
Customer Reviews
Reviews for BoldLeads are full of excited customers sharing specific results received from the platform. On the other hand, many users say the quality of the leads is unpredictable and inconsistent. They also note that to get the best results, you should update and customize the platform’s follow-up systems.
Pricing
- Buyer or seller leads: $269 per month
- Buyer and seller leads: $500 per month
- Ad spending: Additional $250 per month
Placester: Best for IDX Real Estate Lead Generation Websites
Overall Score: 4.73 OUT OF 5 i
- Affordable
- Very easy to use
- Unlimited pages and posts
- Limited design options
- Lacks built-in search engine optimization (SEO)
- Add-ons can get pricey
Additional Features
- Intuitive interface
- Mobile-friendly website with IDX integration
- Plug-and-play design
- Lead capture capabilities
- Integrated customer relationship management (CRM) software with lead nurturing features like drip email campaigns
- Customer support available by phone and email
- Free trial period and option to schedule a live demo
- Customer review rating of 4.7 out of 5
Placester is an easy-to-use, all-in-one real estate website builder and marketing platform offering a CRM, marketing tools, and lead magnets. Placester is the most efficient way to create a beautiful real estate website without touching code or getting caught up in technical issues. You can choose a template and customize it to your needs with a simple interface.
Unlike general website builders, it’s designed specifically for real estate agents and brokers. This means that all websites include Internet Data Exchange (IDX) capabilities as well as ready-to-go lead magnets to appeal to buyers, sellers, or both. However, it doesn’t have search optimization tools, so if generating leads through organic search is important to you, consider iNCOM, which offers built-in search engine optimization (SEO) features.
Placester is an ideal lead generation service for real estate professionals who want to build their brand and generate leads organically from their website. However, if you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA).
(Source: Placester)
Customer Reviews
Many Placester reviews rave about how simple it is to build a beautiful website with Placester as well as the customer service. Many say the support team went above and beyond to solve problems and make sure they had the tools to get their website up and running. However, some note technical difficulties with the customer relationship manager (CRM) or when running Google ads. For a more comprehensive CRM with less technical risk, Propertybase could be a better fit.
Pricing
- 30-day free trial
- Optional $100 setup fee
- Starter plan: $100 per month
- Advanced plan: $190 per month
- Office Builder plan: $240 per month
- Custom concierge: $1,250 per month
How Does Real Estate Lead Generation Work?
Real estate lead generation is a marketing and advertising process which stimulates interest in either a house for sale or a realtor to work with. This interest is then turned into a sales pipeline with the goal is to turn the lead into a client, who then closes a deal by either buying or selling a house through an agent.
Agents and brokers generate leads in different ways, including via social media, referrals, their own network, open houses, and from lead generation companies. Leads are what keep a real estate brokerage in business. A closed lead provides a commission check to the agent and a check to the brokerage.
Conclusion
Lead generation is a critical aspect of any real estate agent’s business. Without leads, agents will be forced to concentrate on face-to-face prospecting and chasing after business. Unfortunately, trying to get more calls themselves won’t get them the leads they need to grow their businesses. Real estate lead generation apps can help new (or veteran) agents generate more and better business — simply by tapping into an existing database of leads or by converting website traffic into real leads (via direct response lead capture).
The real estate environment of these days is no longer characterized by the usual agent-centric approach. Rather, real estate leads for agents are more like a “do it yourself” thing, where agents have to go out there and find their business opportunities. And because of that, real estate leads come on top of the list of things that have to be considered.