Research is certainly a key of success for any real estate agents. That’s why many agents are particularly interested in online lead generation for real estate. According to a recent survey by realtor.com, 80% of the realtors asked stated that they would definitely use online lead generation software for their business if it was available. In particular, 77% of them would love to boost their lead generation with such an app and the figure rises up to 83% when asked about new high tech solutions in lead generation.
There are so many quick-fix solutions and lead generation tools that it can be hard to decide on what path to pursue as a new real estate agent. We’ve researched the top lead generation apps recommended by leading technology outlets and asked agents how they managed to grow their business using lead generation software.
So you want to be a real estate agent so you’re going to need leads. So what are you going to do, pick up the phone and call people? Not quite… This guide is regarding using lead generation websites to help you generate leads in real estate as a new agent. These 5 sites will help anyone that is looking for some extra leads.
Today’s guideis going to be awesome because I’m going to share with you the BEST lead generation methods for real estate agents that I have discovered and implemented in my business. If you’re a new agent or an experienced one, don’t miss this guide!
How can I generate more real estate leads?
If you’re a real estate agent looking to attract more clients, there are many opportunities to raise awareness of your services. Let’s take a look at a few of the lead generation strategies you can try.
Host webinars and online events
Events are a great way to engage business prospects, but not all great leads have the time to attend industry functions. With webinars, they can watch from the comfort of their own office.
Plus, webinars can keep generating leads long after the event has ended. Attendees can stream them online or download recordings after the event.
You can also promote past webinars and presentations on your website and social media accounts.
Offer premium site content
Premium content includes everything from interactive surveys to downloadable guides, and you can offer it to your site visitors free of charge.
Many people research their real estate options online before choosing a provider, and if they find your content helpful, they will be more likely to choose you for their real estate needs. Most of the content on your site should be freely accessible, but you may choose to “gate” particularly valuable items.
This requires site visitors to enter their email addresses to receive access to materials. Then, you can follow up with anyone who shows interest in the content and tailor your communication based on what they downloaded.
For example, if someone downloads a guide to buying a first home, you can follow up with an email with first-time home buying tips and position yourself as an expert in the field.
People will be more likely to choose a real estate agent that provides helpful information in their search online.
Potential leads might not need your services right away, but when they do, they will remember your name.
Zillow Premier Agent
Zillow Premier Agent is our review’s best real estate lead generation company for finding buyers because it offers leads that are generated directly by Zillow, most of which are buyer leads. It is part of the real estate powerhouse Zillow Group, which was founded by former Microsoft executives in Seattle, Washington, in 2006. It’s the most well-known real estate lead generation company on our list.
Zillow is one of the first sites that many potential homebuyers use, so it makes sense that you would purchase leads here. Real estate agents pay Zillow Premier Agent to be featured on certain pages, which include placement on listings and personalized websites. So, when customers are browsing for homes, they will see the agent’s information and be able to make contact. This is a bit different than how the other lead generation companies work.
Some of Zillow Premier Agent’s features include:
- Buyer and seller leads by zip code (mostly buyer leads)
- CRM
- Customer support and training
- Phone call introductions to leads in your area
- Personal webpage
- Branding across Zillow’s sites
- Marketing templates
You can get started with Zillow Premier Agent by getting in touch with a member from the support team who will go over your marketing budget and desired area and help you navigate the site. Pricing for Zillow Premier Agent varies depending on the area, average home price, and competing agents in that area. There’s no monthly minimum or signup fee.
Offrs
Offrs is our best choice for seller leads because it has online home evaluation tools and predictions for potential home sellers to become leads as well as a built-in CRM to keep track of your new leads. It was founded in 2014 and is owned by Constellation Data Solutions Inc.
When the company was launched, the founders found their first clients by knocking on agency doors and convincing agents to sign up individually. The site is specifically focused on sellers and aims to connect those customers who currently want to sell their home, and those who will want to sell in the near future, with agents who sign up for leads. It uses proprietary predictive analytics tools to predict who will become a seller lead.
Offrs has the following features:
- Seller leads (current and predicted)
- CRM
- For sale by owner leads
- Expired listing leads
- Apps to access leads and location-based homeowner data
- Template builder
To get started with Offrs, you can schedule a 30-minute session with a specialist to learn more about what the company offers, its pricing, and how to set up a lead generation system and apps. It also offers custom options for brokerages with agent rollout and apps for every agent.
It has mixed reviews with some customers receiving quality seller leads that they closed and finding the software easy to use. However, others didn’t receive any leads or any that were qualified or even looking to sell their home.
Zoho CRM
Zoho is our top lead generation company for social media because it can easily be used to capture Facebook or Twitter leads, as well as leads from websites and emails. It was founded in 1996 and is used by multiple industries including real estate, small businesses, and retail.
It offers a free trial and features opportunity tracking over an entire sales cycle. It can also track the competition and features an app, live support and training, webinars, prospecting tools, and lead tracking. It can help you manage your pipeline of leads once they come in. Customers can contact support to help get set up and take advantage of webinars and online training. The company offers multiple different support plan options.
Some of Zoho’s features include:
- Buyer and seller leads, as well as sales leads for other industries
- Social media and email lead capture
- Predictive analytics
- Customized reports
- Management tools to assist with assigning leads
- Real estate CRM and marketing tools
Zoho’s pricing is between $14 per user month and $52 per user per month when billed annually depending on the plan. If you pay monthly rates are higher. A limited, free version is available and custom plans may be available as well. Customers complain about being overcharged and poor customer service. However, other customers like its marketing tools and integration with compatible products and think it’s a good value.
Propertybase: Best Full-service Lead Generation System
Overall Score: 4.57 OUT OF 5 i
- Managed Facebook and Google ads
- Comprehensive CRM
- Extensive follow-up and marketing tools
- Can be expensive
- No a la carte pricing
Additional Features
- IDX website included
- Email marketing system
- SMS marketing
- Print marketing center
- Social media management
- Customer review rating of 4.7 out of 5
Propertybase is a full-service platform that provides and manages online real estate lead generation through custom landing pages, branded ads, and automated follow-up. In addition to your website, they will create, optimize, and manage your ad campaigns on Facebook, Google ads, and across the web, so you can gather leads without spending months tinkering with ad settings.
Propertybase also offers other products, including a comprehensive CRM, custom websites, reporting, and even a back-office administrative system to track transactions. With such an extensive array of business-building features, Propertybase is ideal for agents, brokers, and teams who want a real estate lead generation system with all the bells and whistles.
If you’d like to run ads edited and optimized by professionals, Propertybase is the best choice. However, it may not be the best choice for budget-conscious agents who don’t need so many features.
(Source: Propertybase)
Customer Reviews
Propertybase customers love the all-in-one platform and the customer support during the initial account setup. However, some reviews state that Propertybase customer support can be slow to answer, and that adding customizations to make the software work for their business was complicated. If you prefer to work with a more user-friendly real estate lead generation website, try Placester.
Pricing
- Company: $69 per user, per month
- Enterprise: $89 per user, per month
iNCOM: Widest Variety of Lead Generation Methods
Overall Score: 4.54 OUT OF 5 i
- Largest variety of lead generation services
- Customizable websites
- Affordable fee for ad management
- iNCOM website is required for ad management
- Prices can add up
- Limited customer support
Additional Features
- Custom websites for agents and offices
- Responsive, mobile-friendly websites
- Ads managed by marketing pros and Google-certified specialists
- Custom landing pages
- Built-in SEO tools
- Social media integrations
- Monthly training seminars
- Customer review rating of 2.3 out of 5
iNCOM offers the widest variety of real estate lead generation services, from custom landing pages and websites for agents and brokerages to Google ads, Facebook ads, and search engine optimization (SEO). It even provides a unique service called ReCall Marketing that remarkets your website to previous site visitors through online display ads (similar to Google remarketing).
iNCOM’s platform for real estate lead generation websites includes built-in SEO tools. It also submits your website to search engines and offers site security and data encryption through a Secure Sockets Layer (SSL) certificate. SSL security is what changes your website’s URL from http: to https: and tells site visitors that your website is safe. iNCOM also offers a robust standalone SEO service with everything from keyword research and copywriting to link building and reporting.
iNCOM is ideal for real estate professionals who want to cast a wide net and use as many lead generation strategies as possible to grow a successful real estate business. Unfortunately, prices can quickly add up for these useful features, so budget-conscious agents may find Propertybase or Placester to be better choices.
Facebook ad example (Source: iNCOM Real Estate)
Customer Reviews
Many iNCOM users credit the platform with bringing in new clients. One reviewer noted they received a 300% return on investment from iNCOM in one year. However, several reviewers complained about technical glitches as well as the speed and helpfulness of customer support. For a company with excellent customer reviews, try Propertybase.
Pricing
- Real estate agent website: $49.95 per month plus one-time setup fee of $249.95
- Real estate office/brokerage website: $68.95 per month plus one-time setup fee of $350
- Google Ads: $100 per month for management, $300 per spend minimum spending
- Facebook Ads: $100 per month for management, $300 per spend minimum spending
- ReCall Marketing: $45 to $300 per month plus one-time setup fee of $125 to $250
- SEO marketing: Call for quote
WebFX: MarketingCloudFX
Cost: $500-$800 / mo.
MarketingCloudFX from WebFX is a marketing automation software that includes LeadManagerFX and LeadNurtureFX. These two tools, plus the artificial intelligence and machine learning capabilities of MarketingCloudFX, can help you nurture more leads and bring on more valuable clients.
Advantages of using MarketingCloudFX for real estate agent lead generation include:
- Get real-time data about the people and businesses visiting your website
- Understand which channels, like search, brought people to your site
- Learn how users interact and engage with your website
- Build custom journeys or workflows for nurturing leads
- Personalize website experiences based on a user’s location, company, and more
- Sync lead data with customer relationship management (CRM) software like Salesforce
Disadvantages of MarketingCloudFX include:
- MarketingCloudFX requires a monthly subscription
- MarketingCloudFX provides the most value when you have an active digital marketing strategy
Overall, MarketingCloudFX offers a competitive solution to lead generation for real estate. If you use online marketing to promote your agency, you’ll get more value from this program because it provides you with the tools to convert more of your website traffic.
Generate more leads with these real estate lead generation services
Interested in finding out more about how lead generation can grow your real estate business?
Contact us today to learn how our real estate lead generation services attract and convert quality leads online.
Our award-winning team of lead generation experts would love to work with you, and we’ll set your real estate business up for success!
Conclusion
You’ve done your research and selected the best agent lead generation software. To be successful you need to maximize your marketing potential and obtain quality leads. Real estate is different from other businesses because real estate agents need prospective buyers to work with them personally to understand their needs before giving referrals. Realtor is a term for people who form a bridge between the buyer and seller in terms of the buying, selling or renting of property.
Buying or selling a home is an extremely important and expensive transaction. If you’re a real estate agent, it also means you’re going to be making some pretty big commissions along the way. That’s why it’s important that you find the right partner to ensure clients are signing on the dotted line and paying their commission checks on time.