Best lead generation software in 2021 list you can start working with right away. Every business has to collect leads to generate sales leads and prospects. The problem is that most of the businesses don’t have a proper strategy of generating leads. The best free lead generation tools are used as one of the ways to collect potential customers’ information.
It takes a lot of efforts and time to build a business and grow it so that people know about your business. If you want to get the maximum number of customers, the best way is to lead those potential customers to your business by planning out and implementing effective lead generation strategies. The opportunity has changed in many industries, especially in B2B industry, where digital marketing is used effectively by most of marketers. At the same time, many companies prefer to hire skilled professionals as they don’t want to spend extra time managing digital advertising themselves.
The field of lead generation is becoming populated with more and more tools designed to help your organization create the conversion traffic you want. As lead generation becomes more important for conducting business and marketing, these software solutions are being utilized by hundreds of companies all over the world.
Lead generation is an important part of B2B marketing and it’s essential for closing sales. Get the most from your lead generation by knowing which free and paid software options are available to you. Learn more about lead generation best practices for small businesses and get helpful tips about where to find leads for your business.
What Exactly is Lead Generation?
Lead generation is any and every activity that is done with the aim of acquiring quality and potential customers for any business services or products.
However, lead generation is no guarantee that your customers will buy what you are offering.
But lead generation in a nutshell brings the hope of nurturing every potential customer into a process that will further convince them to patronize your products or services.
OptinMonster
Mobile-friendly form system captures marketing leads
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Powerful, easy to setup forms+Strong integration with other services+Simple to use
REASONS TO AVOID
-Only billed annuallyAdvertisement
OptinMonster is a lead generation software tool that makes it easy to capture, share and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.
Lusha
Easily find information on B2B contacts
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Rich information database+Easy to use
REASONS TO AVOID
-Other tools offer similar for free
Effectively a database of B2B contacts, Lusha can be deployed by sales and marketing professionals to find leads, boost their campaigns and ultimately drive revenue. In short, it provides the ability to find information on people who are publicly listed without spending hours doing so. It also offers a browser extension for Chrome that automatically scans the profile page you are visiting when on social networks to provide up-to-date contact information – something that Discover.ly, also on our list, does for free.
Hello Bar
Grab your website visitors’ attention with tailored messages
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Easy to use+Rivals dedicated email opt-in tools+Offers detailed targetingAdvertisement
Starting out life as a notification bar, Hello Bar has evolved into a flexible marketing tool that lets you design messages for your website visitors. To get started, all you have to do is enter your website URL and you will be shown how to make display ads and install bar codes. From there, you can set up email integrations, choose goals for your campaigns, install modal pop-ups, full-site takeovers, slide-ins and more. Additionally it lets you set up simple announcements and direct website visitors to social media channels.
ReferralCandy
Help others bring the leads to you
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Easy to setup with one line of code+Fast support
REASONS TO AVOID
-Only one currency available for payouts
ReferralCandy is a great ecommerce tool for generating leads. As its name suggests, it’s centered around helping businesses generate leads and sales by offering its customers discounts for sending new customers their way. It’s offered as a free 30-day trial which you can use to test out its features that include email campaigns and data-driven insights dashboards. ReferralCandy also integrates with a range of marketing stacks – from Shopify and WooCommerce to BigCommerce, Magento, Mailchimp and Google Analytics.
Constant Contact
If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features:
- Integrates with other lead generating tools, so you start emailing leads right away
- Marketing automation sends pre-designed emails to increase engagement and drive sales
- Easy-to-read reports track email success in real-time
- Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Who Needs Lead Generation Tools?
Irrespective of the size of your business, you need to be constantly generating leads to remain in business. These tools are for business owners and online marketers.
This is absolutely for you if are looking for:
- lead generation tools for small businesses
- free B2B automated lead generation software
- lead generation software for real estate
- best lead generation software for LinkedIn
- free B2C lead generation software
- lead generation software for an insurance agent
- best lead generation software for realtors
- lead generation software for mlm
- best lead generation software for email
- lead generation software for Facebook
- lead generation tools for online marketing
Conclusion
Lead generation is the foundation for any thriving business. Without leads, a business can’t hope to flourish. And how do you get those leads? Through a lead generation software. Lead generation software is what delivers the prospects and nurtures the lead. A good software helps in generating the right kind of leads that are necessary for the success of any company.
If you have a website, lead generation software will allow you to generate leads for your business. These leads can then be used to create new customers for your business or to offer services you may not have been offering otherwise. Lead generation software refers to any of a number of tools used in marketing that are in the form of apps, tools, and other kinds of software programs that are equipped with features intended to help market a company and its products and services.