A brand new year is upon us and the cold weather is finally starting to thaw. As the temperature rises, it’s time for you to start thinking about lead generation — not just for your company’s website or blog, but also in your email marketing campaigns. And, when it comes to generating leads with email marketing, there are thousands of tools at your disposal (pun intended). However, much like a quiver of arrows or a set of tools, not all of them are created equally.
Lead generation tools are among the best marketing strategies of all time. They have become an integral part of generating business through a simple and effective approach that uses digital channels to communicate with prospects. With so many companies using lead generation tools, there are bound to be some impressive ones that dominated this space this past year!
Lead generation is the method of finding prospective customers that are ready to buy from you. Best lead generation tools 2020 helps in quick conversion of a lead. Best tools for lead generation includes various softwares, lead management, social media marketing and much more. Tools for lead generation help the user to manage, generate and convert important data into useful insights. Find best lead generation tools from here.
I’ve searched high and low for the best lead generation tools out there. These lead generation tools will save you time, money and website traffic. I’m a firm believer that different businesses need to find what works best for them in order to efficiently generate leads. You’re probably asking yourself — which one do I choose? How can I even begin to tell which lead generation tool is right for me?
Lead generation tools: Website visitor identification + website personalization
To say there’s a lot of lead generation software on the market would be an understatement. Hey, we’re all just here to help companies grow.
There are hundreds of tools that claim to help with lead generation, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. 💅
So why do we think we’re so cool? We don’t just help you follow up on leads; we find quality leads you didn’t even know existed. It’s like a super spy tool, but for your website.
We will now review the 65 best B2B free lead generation tools for 2022:
1. Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. 
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads. DOWNLOAD
Lead generation tools: Lead data collection
Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.
2. Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
3. Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Email address lookup tools
These tools help to automate the process of finding someone’s email address.
4. Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
5. Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
6. Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
7. Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
8. AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
9. Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Lead generation tools: Email follow-up tools
If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts.
10. Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
11. HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.
12. Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
Lead generation tools: Form & email collection
These lead generators are all about collecting emails on your site to build your email list, either for future drip campaigns or content promotion.
13. Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
14. Global Database
Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.
Rating: 4.5 out of 5 stars via G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
15. Sumo
Pricing: Free, Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 7 reviews)
Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
17. ConvertPlus
Pricing: Paid WordPress Plugin for $23 one-time fee
Rating: N/A
ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.
It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.
Lead generation tools: Email marketing
To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. Using email marketing, you can continue to educate subscribers and eventually turn them into potential sales.
18. MailChimp
Pricing: Free, paid plans start at $9.99/month
Rating: 4.5/5 stars on GetApp (Based on 2295 reviews)
MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder. MailChimp also offers email automation. The platform can be used for free to store up to 2,000 email contacts and send out 12,000 emails/month. After that, paid plans start at $14/month.
19. ActiveCampaign
Pricing: Paid plans start at $9/month
Rating: 4.5/5 stars on GetApp (Based on 76 reviews)
ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.
They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more.
20. SendinBlue
Pricing: Free, paid plans start at $25/month
Rating: 4.5/5 stars on GetApp (Based on 119 reviews)
SendinBlue is one of the more affordable options for email marketing with their paid plans starting at only $25/month. This plan allows you to send up to 10,000 emails a month. All of SendinBlue’s plans allow for unlimited email contact storage.
What makes a good lead generation tool?
A great lead generation tool is essentially a piece of software that makes it easy to capture qualified leads without doing a whole bunch of coding yourself. So usability is always important and you also need to look out for integration where you need to share data between different tools (e.g. exporting landing page data to Google Analytics).
Above all, though, need to make sure a lead generation tool is going to help you achieve goals that you couldn’t without them – or, at least, help you achieve them faster, in greater volume or more cost-effectively.
Pricing is always important, of course, and you want to make sure you’re getting the features you need for the minimal investment. Keep in mind that software providers often limit features or usage at different price points. So it will often cost you more to use a tool for 100,000 leads than 10,000 and more for five team members than one, for example.
So make sure you understand how pricing works and calculate what your future expenses will be as your business grows.
CONCLUSION
Lead generation is one of the core elements of any good B2B marketing strategy. There are many different lead generation techniques, but no matter what kind of lead generation approach you’re taking, it’s essential that you have some tools at your disposal to make the process as smooth and efficient as possible. Lead generation enables you to connect with your prospects and differentiate yourself from your competitors.
Lead generation tools have become a very important part of the digital marketing and business development processes. Nowadays, businesses of all kinds use it. The task is to find ways to capture information from suitable individuals, who will turn into potential clients and customers in the future. Lead generation tools offer a variety of opportunities for doing that. They are used for direct marketing and e-mail broadcasting as well as for social media marketing.