Lead generation websites are essential when it comes to attracting new clients. Many agents and brokers open a new brokerage business without fully investing in the latest technologies to build a strong online presence. They later discover that generating quality leads is not easy. This is why choosing a B2B lead generation firm can be helpful for the business of any real estate agent or broker.
If you are looking for the best way to generate leads for your real estate business, you have come to the right place. Real estate lead generation is important for all realtors and if done marketing efficiently it can be highly profitable. There are several ways to use lead generation as a realtor. The most common three ways of using leads generated are building your own database, selling real estate leads and generating renters leads.
There are many online real estate leads on the internet that can aid you in your marketing efforts. Real estate leads have been used as an important part of a successful real estate lead generation campaign. So why wouldn’t you want to use them? If you really want to get ahead, you should learn which real estate leads work best for you and your business.
Lead generation is one of the biggest issues in real estate marketing. Finding qualified leads for your business can be extremely difficult, especially if you don’t know where to look. In this video we are going to take a look at some of the best lead generation websites for realtors that you can use to start generating high quality leads today.
How We Evaluated the Best Real Estate Lead Generation Websites
There is no shortage of real estate lead generation websites and companies, and each offers different methods for generating and converting leads. Some of these methods include generating leads through a website or profile page, nurturing leads using marketing automations and outsourcing, running ads on Facebook and Google, or advertising on and buying leads from the most popular real estate listing platforms.
We evaluated more than 15 real estate lead generation websites to determine which is the best investment. Based on our research, Placester is the best overall lead generation website for real estate agents and brokers. It’s an affordably priced, all-in-one lead generation and nurturing solution. It’s also a more sustainable strategy than alternatives that require continual reinvestment in ad and list buying.
Market Leader
Market Leader is our top choice for real estate lead generation companies because it offers robust features, offers buyer and seller leads from multiple sources, and can be set up easily. The company was founded in 1999 in Bellevue, Washington, and it helps over 250,000 customers with leads, education, and customer support. Industry leaders such as EXIT Realty, Better Homes and Gardens, and Re/Max all use Market Leader.
Market Leader offers a guaranteed number of exclusive leads each month and it never sells the same lead twice, so you won’t be competing with another agent for the lead. Market Leader sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targetted at consumers who are looking for home listings.
Market Leader offers the following features:
- Both buyer and seller leads
- Marketing automation
- Customizable website
- Mobile app
- Integration with Market Leader systems
- Customer relationship management (CRM)
Getting started with Market Leader is easy. All you have to do is create a profile, customize alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. Normally, you’ll pay a cost per lead and a monthly fee for other services such as CRM.
The company has also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.
Overall, Market Leader has positive reviews; agents like the platform’s exclusive leads and report that the service is easy to use and helped them grow their business. However, there are also some common complaints about the company, including that leads aren’t always reliable and customer service is sometimes not helpful.
BoldLeads
Bold Leads is based in Chandler, Arizona and is active in supporting their local community. It has helped 6,000 real estate agents across the U.S. and Canada. The company offers a vast array of features for producing great buyer and seller leads, which is why we named it our runner-up. It also offers comprehensive customer support and training, so you can get to know the system and get up and running quickly.
Bold Leads only provides exclusive leads to agents. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.
Bold Leads features include:
- Buyer and seller leads
- Automated follow-ups
- Software coaching, like video training
- An all-in-one platform with its own CRM
- Text concierge and email templates
- Lead engagement indicator tools
Bold Lead offers customer support, training, and coaching, as well as videos to get you up and running, learn how to accept and manage leads, and become familiar with the platform. In addition to a monthly budget for purchasing leads, expect to spend more for market reports and other features. Generally, reviews indicate that customers are satisfied with the company and like its lead system. However, some customers said it’s difficult to cancel and found some of the buyer leads to be poor quality.
Zurple
Zurple was founded in 2009, is headquartered in Hunt Valley, Maryland, and is owned by Constellation Software. The company is our choice for best automation because it offers leads as well as integrated CRM and other automated tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf.
Zurple is end-to-end software that captures leads and converts them into conversations and then into clients. It optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes. You can use Zurple’s targeted ads and combine them with your own leads from places like Zillow. Zurple will personalize emails from your email address to contact leads about houses they’ve already been looking at.
Some of Zurple’s features include:
- Buyer and seller leads
- Automated, personalized, and data-driven emails from your email address
- Integration with Zillow, Trulia, and Realtor.com
- CRM
- Complete online profile of each lead
- Lead contact alerts
Zurple is easy to set up and it offers all the tools you need, including creating and customizing your ads and website, as well as a CRM to manage your leads. It has a blog and success center resources to help you get started. You must put your information in to see pricing and availability in your area.
Customers have mostly positive things to say about the company. They appreciate that leads are converted into clients. However, some users think that the interface needs to be updated.
Placester: Best for IDX Real Estate Lead Generation Websites
Overall Score: 4.73 OUT OF 5 i
- Affordable
- Very easy to use
- Unlimited pages and posts
- Limited design options
- Lacks built-in search engine optimization (SEO)
- Add-ons can get pricey
Additional Features
- Intuitive interface
- Mobile-friendly website with IDX integration
- Plug-and-play design
- Lead capture capabilities
- Integrated customer relationship management (CRM) software with lead nurturing features like drip email campaigns
- Customer support available by phone and email
- Free trial period and option to schedule a live demo
- Customer review rating of 4.7 out of 5
Placester is an easy-to-use, all-in-one real estate website builder and marketing platform offering a CRM, marketing tools, and lead magnets. Placester is the most efficient way to create a beautiful real estate website without touching code or getting caught up in technical issues. You can choose a template and customize it to your needs with a simple interface.
Unlike general website builders, it’s designed specifically for real estate agents and brokers. This means that all websites include Internet Data Exchange (IDX) capabilities as well as ready-to-go lead magnets to appeal to buyers, sellers, or both. However, it doesn’t have search optimization tools, so if generating leads through organic search is important to you, consider iNCOM, which offers built-in search engine optimization (SEO) features.
Placester is an ideal lead generation service for real estate professionals who want to build their brand and generate leads organically from their website. However, if you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA).
(Source: Placester)
Customer Reviews
Many Placester reviews rave about how simple it is to build a beautiful website with Placester as well as the customer service. Many say the support team went above and beyond to solve problems and make sure they had the tools to get their website up and running. However, some note technical difficulties with the customer relationship manager (CRM) or when running Google ads. For a more comprehensive CRM with less technical risk, Propertybase could be a better fit.
Pricing
- 30-day free trial
- Optional $100 setup fee
- Starter plan: $100 per month
- Advanced plan: $190 per month
- Office Builder plan: $240 per month
- Custom concierge: $1,250 per month
Zillow Premier Agent: Most Viewed Lead Generation Platform
Overall Score: 4.67 OUT OF 5 i
- Includes extensive training
- Exclusive placement on listings
- Ability to reach millions of buyers on multiple platforms
- Lacks robust follow-up tools
- Leads are not qualified
- Can become expensive
Additional Features
- Featured, targeted placement on listings
- Reach audiences on Zillow, Trulia, StreetEasy, and HotPads
- Integrated CRM with lead tracking
- IDX lead capture website with a custom domain name
- Performance tracking Customer Experience Report
- Blog, agent toolkit, lead conversion scripts, training, and customer support by phone or text
- Customer review rating of 4.7 out of 5
Zillow Premier Agent (ZPA) is a real estate lead generation tool offered by Zillow, the top real estate listing site in the U.S. The service puts your contact information on listings in your area, making you more visible and accessible to buyers and sellers.
Since your profile is featured directly on listings, potential leads can connect with you via phone to begin a qualifying conversation and discuss their home search needs right away. It also includes a free IDX website and customer relationship management (CRM) software. Zillow also integrates with other lead sources such as HubSpot and Real Geeks to funnel all real estate leads into one platform.
ZPA is the best choice for real estate agents and brokers who want to have a piece of the pie where billions of homebuyers and sellers are already extremely active. However, if you’d like to use a more comprehensive CRM with more follow-up tools, try BoldLeads.
(Source: Zillow Premier Agent)
Customer Reviews
ZPA customer reviews vary widely. While many Premier Agents credit Zillow for receiving and converting many leads each month, others note that Zillow doesn’t qualify leads before sending them to you. There is also notable frustration with customer service and unavailable ZIP codes. That said, Zillow dominates the market, and agents who take advantage of ZPA’s features report a great return on investment (ROI). Learn more about how Zillow Premier Agent works for real estate lead generation.
Pricing
- $20 to $60 per lead on average, although the cost can go well above $100 per lead
- Pricing depends on ZIP code, housing prices, and competition from other agents
- Additional charges for advertising
Google: Google My Business
Cost: Free
Google My Business — from Google — is one of the best solutions to real estate lead generation. With Google My Business, you create an online profile that will appear in relevant search results. In most cases, these search results will have a local intent, like “real estate agent in phoenix az.”
Advantages of Google My Business, also called GMB, include:
- GMB is free
- GMB provides searchers with helpful information, like your address, phone number, and hours
- GMB shares online reviews about your agency
- GMB includes photos from your agency, like your latest listing or successful closing
While many real estate lead generation companies have downsides, Google My Business does not. Go ahead and create a profile for your agency or claim your existing one. Then, start updating it with valuable information about your team and services.
How to Get Real Estate Leads at No Upfront Cost (Checklist)
Here’s a complete checklist of free lead gen ideas broken down by must-haves and nice-to-haves. How many of these are you already using? Which ones would be the easiest to integrate with your current lead management system?
The Must-Haves
- Past clients
- SOI
- Referrals
- Reviews
- FSBOs
- Partner with a lender and attorney
- Open House
- Use landing pages + Drip email sequence
The Nice-to-Haves
- Phone duty
- Video content
- Virtual tours and open houses
- Volunteer, speak at, or attend free community events
- FRBOs
- Moving companies
- Marriage announcements
- Start a blog
- Contribute to articles, podcasts and publications
- Connect on social media
- Answer questions on Quora
- Door knocking
- Cold calling
- Zoom housewarming party
Conclusion
If you’re a real estate agent, you need every lead generation asset at your fingertips to close more deals. You also need a team of tireless collaborators across all channels to ensure your prospects have a seamless journey before they reach out to make an inquiry about buying or selling a home. Remember that you’re facing competition from the best in the industry. You need to lay the foundation for a memorable experience from the moment you capture their attention.
The real estate business is a hard and ruthless one. In a cutthroat world, where everyone is after the same thing, how do you succeed? The truth is that there are thousands of factors which define success in this industry. All the same, there are many elements worth considering when evaluating your progress in the real estate business. One such element that should never be overlooked when evaluating your success is lead generation.