The first and simplest way of generating more leads for B2B businesses is to use LinkedIn. The professional networking site allows you to set up a profile, join and search for groups, and keep in touch with existing clients. The key here is to understand that lead generation is not just about getting your business’s telephone number, email address or physical address into the hands of potential buyers. Rather than using the site solely to find them – which is what most people do – you need to give potential clients an incentive in return for their contact information.
LinkedIn is the fastest growing social networking site. So it’s very important for you to grow your business using LinkedIn. Here are some of the Best Linkedin Lead Generation Companies that will help you generate 50 to 6000 linkedin leads per day. So if thats what you are looking for a company that offers that kind of package, click on any of the links in the description below “Best LinkedIn Lead Generation”.
If you are busy, have a tight schedule and little time and still want to generate relevant leads for your business, the best LinkedIn lead generation companies can help you accomplish this goal. These companies can promote your business using their established networks in order to generate the number of high-quality leads that you need in order to boost your sales and revenue volume.
Linkedin is a large social network. It’s also the world’s largest professional network. If you’re active on Linkedin, you can definitely bring more people to your business. It doesn’t just have potential customers, but it also has potential employees if you don’t have an HR department in your company.
What is LinkedIn Lead Generation?
LinkedIn lead generation is a process of securing leads for your business from the LinkedIn platform that will result in a boosted sales pipeline.
It works well (for certain B2B industries) because a) your target audience is already on it, and b) it is used for business and connecting, unlike Facebook for instance, which is built for socializing and keeping in touch with friends and family.
But … there’s no silver bullet to effective lead generation, and LinkedIn is no exception.
What You Need to Know about LinkedIn Lead Generation
Although LinkedIn can be an exceptional lead generation tool, as with all marketing channels it does not work for every industry, nor does it work for B2C, and technique is critical to success. In order for it to work for your business, this is what you need to know:
TARGET PERSONA
LinkedIn will only work for you if your target persona uses the platform; your target market has to be very familiar with this platform specifically.
STAND OUT
Unfortunately, when something works well to generate leads, you’re always going to get the guys that use it unwisely and make it more difficult for the rest of us to be effective. Standing out is key, and to stand out, you need to do things manually and personalize communication instead of using automated tools and chatbot messaging.
WHAT’S IMPORTANT TO LINKEDIN’S SHOULD BE IMPORTANT TO YOU
To keep within LinkedIn’s boundaries, it will serve you well to understand what’s important to it, and work around that to ensure your profile is not shut down.
LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful.” So it’s fine for you to connect, but spamming hundreds of professionals on the platform without offering any value or relevance is a poor and ineffective lead generation strategy that will produce minimal results.
MANUAL OUTREACH IS BEST
LinkedIn prospecting of yesteryear was still largely effective using automation and chatbots, but once a popular automation tool got shut down, LinkedIn got seriously smart about tools that were violating its terms. Today LinkedIn has algorithms that detect the tools you use and it’s strict about stopping abuse of its system.
Automated tools make certain assumptions that are now always true—that searches are always correct, and that LinkedIn members add details to their profile correctly. On top of this, professionals abhor spam, and this is the root cause of why automation is not as effective as carrying out lead gen by hand.
In addition, LinkedIn has invitation limitations in place, and you may be prohibited from sending invitations temporarily if:
- You send a lot of invitations within a short period of time.
- Your invitations are either ignored by recipients, left pending, or marked as spam by the recipients.
In 2021, LinkedIn throttled down the amount of acceptable connection invitations to about 75 a day, and this number is likely to drop even more in the future.
To this effect, quality is key so that your invitations get a response—and automated software and bots are not generally built for this; instead, they are usually built for quantity, which does not encourage the best results. For LinkedIn, the best way to get high-quality leads is for experienced marketers to create a manual LinkedIn lead generation process.
EXPERTISE = MAKE OR BREAK
We’ve ascertained that hand-selection is superior for LinkedIn lead gen. Yes, it’s slower and more complicated, but it absolutely yields better results.
But with doing things manually comes doing it expertly. It’s recommended that if you don’t have a team that specializes in LinkedIn lead generation, outsourcing is the next best thing.
If you’re a smaller business that wants to do your lead generation, be prepared to make continual adjustments and improvements until you start to win. It will take practice.
Types of LinkedIn Lead Generation Services
There are two choices of LinkedIn lead generation:
- Agencies: provided you find the right agency, especially one that uses a manual process, they are likely to provide high-quality leads together with a strategy that improves your brand reputation. In addition, a (good) agency will not get your LinkedIn profile banned.
- Automation tools: while you might use them within your overall LinkedIn lead generation strategy, on the whole we do not recommend them. This is because:
- They are short-term thinking and likely to get your profile banned
- They do not produce the best results
- They may harm your reputation
LeadFuze
LeadFuze is all you really need for your LinkedIn growth, because they stay well away from automation or bots.
This means that they are a lead generation tool and service and marketing agency that really cares about helping to achieve their client’s goals.
There’s no catch here, and there are no strings attached, just solid, hardworking people, who are dedicated to their craft.
We love that they can help you generate more leads for your LinkedIn profile, and you hardly have to do anything on your end.
One of the biggest goals is to help you connect with your ideal audience, so you can locate your target market and generate the right leads.
They know that LinkedIn is all about marketing campaigns, which is one of the first things they want to help you get set up with.
Dux Soup
Dux Soup says that they are the smarter way to generate new business using your LinkedIn profile, and they say that with their features, it is super easy to find and engage with prospective leads.
They want to streamline your lead generation process by automating the legwork so that you can focus on creating more content that profile visitors are going to love.
They had positive reviews on their website, and it looks like they have been really successful at helping a lot of their clients so far, which is always nice.
PL Boost
PL Boost makes it easier than potentially any other LinkedIn lead generation service out there to help you.
This is because they ultimately want to help each of their clients monetize their skills on LinkedIn and get more of the business that they need.
Whether you are wanting to scale and grow your business, get more sales opportunities for you and your team to close, or want to be able to predict when another client is going to click on your website, then you need to consider making the most of this company seriously.
They can help you with appointment setting and strategic outreach as well.
UseViral
One of the best things about the next lead generation service on our list is that they are nice and simple to use.
You won’t find many companies out there like this that don’t charge a lot more for their features.
UseViral is a super simple approach to generating more leads for your LinkedIn profile, and a bonus is that they can help you with other social media networks out there as well.
This means that you can get it all done under one roof and ultimately consolidate your social networking to turn into more traffic for your website.
SidesMedia
SidesMedia has got it going on, so much so that they had been named the number one trusted source of social media engagement in general. This again means that they are one of those companies that can help you with so much more than just your LinkedIn so that if you’re trying to gain more exposure for your brand in general, they are your number one.
We love that they offer their clients high-quality engagement that you can receive within 72 hours of signing up with them, and if you scroll further down their home page you will see all of the positive reviews that existing clients have left.
This means that they are legit, dedicated, and prepared to get you on your feet no matter what stage you’re at with your LinkedIn profile.
Factors to Consider when Selecting a Linkedin Lead Generation Agency
As with any service or product, not all LinkedIn lead generation agencies provide the same quality of service. We understand that marketing may not be your core strength and because of this people might try to take advantage of that. It is important to find a credible agency with experience and proven expertise. The following list of factors should help you to make the best choice:
QUALITY
Look for an agency that provides a few good leads instead of hundreds of poor ones. It’s better to pay triple the amount for high-quality leads that turn into sales rather than pay peanuts to a cheap agency that uses tools to get hundreds of poor quality, irrelevant leads that end up in very few deals.
REALISTIC
If an agency promises 4–20 warm leads every week, run away… fast. In reality, no one can promise across the board results like that. Every business is different, so your agency should be estimating a realistic amount of leads for your specific business. Be aware that those agencies who are after making a quick buck off you may promise the world but it is unrealistic and they will probably not deliver.
REFERENCES
Check references because this is the closest thing you have to a guarantee that they are experts at what they do and can indeed deliver. Be aware that there are a lot of “churn and burn” agencies out there who don’t care about their customers. Ask for a few references from customers and check their websites for testimonials, case studies, and use cases. Bear in mind that some cheapskate agencies might provide good reviews which have been bought.
PRICE
In the case of lead generation agencies, you get what you pay for. Go cheap and you will get poor quality results and a waste of money.
DIFFERENTIATING FACTOR
Each agency should provide some kind of differentiating factor as to why you should choose them. Be sure to match what they offer to what you are looking for. Some may even specialize in certain niches and this could be helpful.
Conclusion
Linkedin is a large social network. It’s also the world’s largest professional network. If you’re active on Linkedin, you can definitely bring more people to your business. It doesn’t just have potential customers, but it also has potential employees if you don’t have an HR department in your company.
Choosing the right Linkedin lead generation company is critical to your business. Seeing as you have little time but so much on the line, choosing the wrong Linkedin lead generation company can be devastating. There are several elements you need to consider when choosing your Linkedin lead generation company to ensure you get a high quality list of prospects.