Many software solutions are available for Magento to make your sales more effective. But one of the most crucial Magento application is marketing automation. With the help of the marketing automation, you are able to make things working within minutes. There are many tools are available in the market but choosing the right one upon your business requirements is hard and time consuming. If you find yourself in such situation, then we will help you out by suggesting our Magento marketing automation tool which includes various essential features to boost up your marketing strategy and improve your ROI.
In this review, I have listed a couple of best magento marketing tools for your business.
Affiliate
Judging from the success of Amazon’s affiliate program, this form of marketing does increase traffic and sales as well provide the added bonus of higher results in search engine rankings.
So how does affiliate marketing work? It is the equivalent of the word-of-mouth marketing. You are giving your loyal customers a way to send their friends, families, and readers to your site. In exchange, you can offer them a percentage of each sale or a voucher they can use for future purchases.
For Magento, the Affiliate extension created by Magenest allows business owners to create and design their own program based on a set of criteria as well as configure the commission rate and create accounts and custom links. This Magento extension allows you to automate the process of creating and tracking each affiliate’s performance. The dashboard will also show you the Top Referrers. Depending on how you want to manage your program, you can either introduce rewards for the top referrers to recognize how they have helped grow your sales.
If you need more ideas in improving your affiliate program strategy, visit this post to learn tips.
Extension Details:
- Price:$50
- Rating:4.3
- Install extension
Userfox
(Edit: Acquired by AdRoll)
Userfox is another new player in the marketing automation space, and they were actually just acquired by AdRoll. We’re hoping the combined power of the AdRoll and userfox teams means exciting things for the future of their product. And we know the userfox team has some amazing talent, because one of their co-founders previously worked with us here at Woopra.
Whom it’s for:
Userfox works primarily with tech companies, so if you’re in the industry, you’ll be in good company. Like Customer.io, userfox has a lightweight interface and is designed to trigger emails based on events (rather than just pageviews), so if that’s important to you, userfox is a great choice. You might also consider userfox if you’re already using AdRoll, as the acquisition likely means a tight integration between the two products in the future.
It’s closest to:
Customer.io
Pricing starts at:
$49/month
SendinBlue
Don’t forget about making the most of your transactional emails. SendinBlue takes care of those operational, transactional, engagement emails, and SMSes all in one place.
You can easily sync your customer data from Magento to your SendinBlue email marketing account, design your automation workflows, design your emails and send them off without needing any coding experience.
SendinBlue is a certified Magento email marketing technology partner for added peace of mind.
Best for: e-commerce businesses who need both a powerful transactional and email re-engagement solution.
Pros:
- You can get started with a free account.
- Manage transactional emails and engagement emails for a more personalised customer experience.
- Optimise deliverability of transactional emails (to avoid the spam folder).
- Cart abandonment triggers.
- Real-time analytics and heat map.
- SMS integration.
Cons:
- Not the best when it comes to customer support.
- Steep learning curve when it comes to automation builders.
- Some reviewers noted that the template selection is quite limited.
Price: Free option for up to 300 emails a day, Lite: $25 p/month, Essential $39 p/month, Premium: $66 p/month.
Website: https://www.sendinblue.com/
Schema.org
Following widely-accepted structured data markup allows better interworking relations with all search engines, regardless of the eCommerce platform you’re using. These industry giants, Google, Microsoft, and Yahoo, are the sponsors of Schema.org. This means that deploying markup languages on your shop will help you get on the good side of the biggest search engines. The Schema.org Magento extension was created by sudopratt.
This extension was particularly created to manage schema for eCommerce websites. Here are the tags currently in use: name, description, image path, ratings, and price. Once a customer searches online, he should be able to get more concise information about the product he is looking for.
What do schemas look like? Here’s how Google uses structured data for location pages:
Schema.org
Extension Details:
- Price: $5
- Rating: 3
- Install extension
Automatic Internal Links
SEO experts recommend using internal linking to establish a site’s authority as well as to propagate the website’s architecture. Internal links are links on a post going to other pages within your website. These links point the search engine to other previously uncharted parts of your website. You can use these links to associate all items concerning the same product category.
Now, instead of manually adding links to your posts, Automatic Internal Link simplifies the process for us by automatically creating links through keywords and phrase associations.
The great thing is that you only have to set it up once; it easy to use too! First, you would need to add your phrase into the plugin settings and the URL that you want to link that phrase to. You can choose to assign as many variations of keywords and URLs as you like and decide how many times you want the links to appear within the posts. You can also opt to write different multiple links pointing to a single URL within one post.
From then on, whenever you create a new post, the plugin will automatically create the anchor text links for you. You can just go about your blogging as you normally do without ever having to think about the process again. The only time you would need to go back into the settings is when you want to add additional keywords and URL.
Here’s a sample configuration page for the keyword Acer:
Automatic Internal Links
This extension is very flexible as this gives you complete control over your internal linking. Here’s how a sample product listing will look like:
Example Automatic Internal Links
Extension Details:
- Price: $49
- Rating: 5
- Install extension
MageMonkey
Here’s a good extension for those who are still starting out with their eCommerce business. Get your email marketing software and the use of email servers for free using MageMonkey, the official Magento extension integrated with MailChimp and Mandrill, MailChimp’s SMTP service. The best part is that it comes for free (you can send up to 12000 emails monthly if you have less than 2000 subscribers) or you can pay for a minimal price once your subscribers increase in number. MageMonkey was developed by Ebizmarts.
The integration with Mandrill will allow you to use their email servers and will give you the capability to send auto-responders, reminder emails for abandoned carts, and email greetings for special occasions.
Here’s a sample of how MageMonkey Abandoned Cart emails be configured:
Extension Details:
- Price: Free
- Rating: 4.6
- Install extension
ConvertKit
ConvertKit is a very affordable email marketing software that is very well suited to artists, musicians, freelancers and other creatives. Their user-friendly, visual interface offers a clean and uncomplicated solution to sell your products.
And, while it is geared towards people who are not very tech-savvy, it also offers some great advanced features such as visual automation builders and integration with over 90 platforms and providers.
ConvertKit was recently featured in Capterra’s Top 20 Marketing Automation Software for 2020.
Best for: Creators and small business owners who just need a straightforward Magento email marketing solution without all the frills.
Pros:
- User-friendly.
- Great customer service.
- Free migration service.
- Free online course to upskill on email marketing.
- Landing page builder.
- No coding required – great for beginners.
Cons:
Due to its simplicity, the visual editors might feel limited for more advanced users.
Price: Free for up to 500 subscribers, Complete option starts at $29 p/month.
Website: https://convertkit.com/
Bronto
Personalizing the way you communicate and reach out to customers is a way to engage and cultivate returning customers. If you’re looking to increase conversions from your email marketing channel, consider checking out Bronto.
Customers are raving about how much Bronto has helped increase their revenue and email marketing conversions. Bronto allows businesses to create targeted campaigns based on customer information and previous purchases data. The platform is easy to use too with its drag-and-drop workflow.
The extension uses RFM metrics (Recency, Frequency, and Monetary Value) or historical purchases to send highly targeted emails. Bronto is capable of inserting Product Recommendations into transactional emails, sending abandoned cart reminders, wish list prompts, and product review requests.
Here’s how a sample Bronto workflow looks like:
Bronto
Extension Details:
- Price: Free
- Rating: 4.4
- Install extension
Instagram for Magento
Social media is a crucial marketing channel, especially if you’re brand’s main target market are the young and tech-savvy. The big ones, such as Target and Kohl’s, maintain their own Instagram accounts. iKantam, developer of Instagram for Magento, recognized this need and created an extension that integrates your eCommerce site to the social media network.
Here’s how the Instagram images will look like on a Magento page:
Instagram for Magento
The Instagram for Magento module creates a sidebar mini gallery as well as a full gallery page on instagram, each of which can be configured separately to use a different user. The size of the sidebar images can be adjusted so that you can fine-tune them to match your website’s design. There is no coding needed for this extension. Full cache abilities to decrease server load and page load times is also a benefit of using Instagram for Magento.
Moreover, Instagram for Magento provides you with the following options: Choosing the placement of your Mini Gallery in the left sidebar, right sidebar or footer Shortcodes to place gallery in any page via CMS or in HTML files Uses Magento’s native js library for faster loading times, no added jQuery
This is how the extension will look like on your Magento Admin panel:
Instagram for Magento
Extension Details:
- Price: $39
- Rating: 3.3
- Install extension
Klaviyo
Klaviyo is one of the most popular email marketing solutions available and their strength is in segmentation, personalisation, automation and analytics.
As a certified Magento email marketing partner, Klaviyo integrates with both Magento 1 and Magento 2.
Best for: Intermediate – advanced marketers and developers who are looking to run more data-driven campaigns with deep segmentation and personalization in their email marketing.
Pros:
- Free base tier (you’ll only pay for the Magento integration).
- Powerful one-click integration with over 100 platforms.
- Dynamic forms and personalization.
- ROI-based tracking and reporting.
- Centralized customer profiles for a unified view.
- Fantastic subscriber segmentation.
- Predictive analytics.
- Detailed, growth-centric reporting.
Cons:
- The free tier only allows for a max of 500 emails, and the additional charges do end up being quite steep.
- It’s a very intuitive platform, but there’s a bit of a learning curve.
- Support can be slow to respond, so if you’re looking for hands-on highly responsive support it might not be the best option.
Price: Free for up to 500 emails and 250 contacts.
Website: https://www.klaviyo.com/
Are you exploring ways to reach new customers? You might want to check out our list of best cold email“>cold email software for 2020.
Advanced SEO Suite
Keeping your SEO strategy in check while running an online business is a time-consuming albeit a significant task. Advanced SEO Suite, created by Mirasvit, steps in to help business owners maintain and keep their sites search engine friendly. If you really want to increase your search ranking, ditch the manual ways of doing SEO and consider purchasing this to boost your SEO strategy.
This extension is particularly helpful for optimizing keywords, URLs, canonical links, and sitemaps. Aside from these SEO-rich features, Advanced SEO Suite is also capable of customizing rich snippets which contribute to up to 30% increase in CTRs.
Store owners who have bought Advanced SEO Suite also commend the fast and reliable support that Mirasvit provides. This extension is highly recommended for those who want to rank higher in search results yet do not have the time to design and manage manual SEO operations.
Here’s a sample of how this SEO extension works:
Advanced SEO Suite
Extension Details:
- Price: $149
- Rating: 4.7
- Install extension
CreareSEO
CreareSEO adds all of the boxes that you should fill in to get the best SEO results by yourself and fixes some of the things that might seem off in Magento when you are building a store. You’re not going to get the results that an SEO agency is going to get you with this plugin alone, but you will see a dramatic reduction in your bill with them and an increase in your SEO results.
CreareSEO made a checklist for you, and then handed over the tools to complete your list. It also provides you with numerous benefits like: HTML sitemaps, default meta descriptions and page titles for products and categories, duplicate product button removal, the ability to disable keywords and meta description tags, 301 redirects for discontinued products, Unique category headings, and many others. Creare was developed by Adam Moss and Robert Kent.
Extension Details:
- Price: Free
- Rating: 4.3
- Install extension
Conclusion
Ecommerce owners are looking for smart ways to improve their systems. Here’s my take on the best marketing automation tool for Magento that will help you test what works and then deliver real, meaningful results to your customers.