When it comes to marketing automation tools, it can be hard to know where to start. There are so many automation software companies that offer different marketing automations solutions. Whether you are just getting into this or looking for ways to improve your current marketing strategies, you should also be asking yourself what is the best marketing software for small and mid size companies.
Here are the best marketing automation tools that you will fall in love with!
Freshworks CRM
Formerly known as Freshsales, Freshworks CRM is a software solution that gives small businesses access to sophisticated marketing automation tools through an AI-powered platform. It offers features that are built to streamline tedious marketing tasks, as well as help marketing teams broaden their audience reach, attract more prospects, find qualified leads, and drive more sales. Some of its main features include email marketing, marketing automation, contact management, customer segmentation, and in-depth marketing analytics.
Freshworks CRM comes with Freddy AI, a proactive smart assistant capable of delivering predictive analysis and actionable insights that you can utilize to improve your marketing strategies. Freshworks CRM also helps you manage leads by allowing you to build lead nurturing workflows. This lets you keep track of lead activities and behavior, enabling you to qualify and interact with them until they are ready for conversion. Finally, Freshworks CRM provides an advanced analytics report that lets you assess the effectiveness of your marketing strategy.
As for its pricing plans, Freshworks CRM has a free startup plan, which offers contact management, standard in-app communication tools, and support team access. Its paid plans start at $29/month for every user, billed annually.
Try out Freshworks CRM with their free trialVISIT WEBSITEFREE TRIAL
Why Choose Freshworks CRM?
- An all-in-one, AI-powered marketing solution. Freshworks CRM powers your marketing lifecycle by providing you with a rich set of features for your sales and marketing processes. It has powerful and intuitive automation tools that help you streamline manual and time-consuming tasks, allowing your team to focus on more productive activities. Freshworks CRM comes with a built-in smart assistant, Freddy AI, that gives you a deeper insight into your customer’s behavior and helps determine the best strategy to keep your audience and customers engaged.
- Contact management. Freshworks CRM offers smart contact management features to help you manage your contact lists in one centralized location. The software also lets you segment your contacts on a granular level and improve customer engagement.
- Advanced targeting for email campaigns. With Freshworks CRM, you can easily build highly targeted email campaigns. This ensures that your emails will reach your target customers, helping you turn prospects into paying customers.
Detailed Freshworks CRM Review
Omnisend
Omnisend is perfect for small businesses that want to boost their eCommerce sales. It includes powerful features specifically developed for small teams to create marketing campaigns for large audiences. It unifies various communication channels in one platform, so you do not have to switch between different apps just to reach your customers. You can send messages through email, SMS, social media, and more.
Additionally, you can send personalized emails by creating various customer segments. You can create workflows for potential customers or repeat buyers. Through segments, you can developer relevant messages that will bring your customers closer to you. Help your customers find the right product while boosting your revenue.
Try out Omnisend with their free trialVISIT WEBSITEFREE TRIAL
Why Choose Omnisend?
- Develop Personalized Email. Omnisend includes an easy-to-use content editor that you can use for all your campaigns such as newsletters, welcome email, and even automated messages. If you do not want to start from scratch, you can use one of the pre-made templates and customize them according to your brand.
- Automate Your Marketing Campaign. You can develop automated workflows to deliver your powerful messages at the right time. Create smart triggers so you can send the right emails to your customers based on their journey.
- Combine Several Channels in One Workflow. Aside from emails, you can take advantage of social media, SMS, and even push notifications to enhance your customer engagement. Combine these communication channels in one workflow to send targeted messages at the right time. You can update your customers through Facebook Messenger, remind them through SMS, or reach them through their browser’s notifications.
Detailed Omnisend ReviewREAD MORE
Mailchimp
Mailchimp is an email marketing and automation platform that allows you to effectively grow and manage your newsletter and product subscribers.
Pricing
Free, up to 2,000 contacts with limited advanced features; plans start at $10 per month up to 500 contacts for advanced features.
Alternatives
Campaign Monitor, Drip, Active Campaign, Sendgrid
Litmus
Litmus is a third-party email testing and analytics platform. Litmus helps validate the delivery of your email campaigns, ensuring your design and formatting choices are consistent across multiple browsers and platforms, while making sure there is little chance of campaign emails ending up in the spam folder.
Pricing
Free 7-day trial; paid plans start at $99 per month.
Alternatives
Verify Email
Verify Email is a simple service that verifies your email marketing lists. It connects to the email server and checks if the email exists or not, which is useful if you are re-engaging old leads or contacts.
Pricing
Plans start at $14 per 50,000 email addresses tested.
Alternatives
Bananatag
Bananatag is a third-party email tracking platform for sales teams. It allows you to easily track all of your sales email campaigns to learn more about which leads are interacting with your campaign emails, which links they are clicking, and which leads are worth following up with. This includes Gmail and Outlook integrations, so it’s suitable for most sales teams and businesses.
Pricing
Plans start at $12.50 per month.
Alternatives
Good Email Copy
A simple tool from the team at Front, Good Email Copy does exactly what it says on the label — provides a repository for time-tested, effective email copy for campaign inspiration.
You can view email copy used for acquisition and onboarding campaigns from some of the most successful SaaS businesses in the world, so you know the examples have been instrumental in creating customer value and business success.
Pricing
Free.
Unbounce
Unbounce is an easy way to build high-conversion landing pages for campaigns and events. Using a simple drag and drop editor, you can easily build landing pages optimized for data capture and lead generation. You can also run AB tests to test out landing page copy and layout to ensure your pages are always optimized for lead capture.
Pricing
Free 30-day trial; paid plans start at $99 per month.
Alternatives
Google Optimize
Optimize is a part of the Google Marketing Platform and is a comprehensive website testing tool that allows you to run tests on your website copy, layout, and call-to-actions so you can make sure your site runs at its best for each and every visitor.
Optimize natively integrates with Google Analytics, so you can immediately start to draw insights about your website and run A/B, multivariate, and redirect tests to learn what works best for your site visitors.
Pricing
Free for Optimize; Optimize 360 pricing is custom.
Alternatives
Pardot
Pardot is a marketing automation and lead management platform created by Salesforce for B2B companies. Cloud-hosted and accessible on desktop and mobile devices, this software combines the power of multiple features in one interface. Among the tools included in Pardot are email marketing, lead nurturing, and sales intelligence. To start incorporating Pardot in your business operations, you may choose from their three annual payment plans that cost from $1000 to $3000 per month.
Why Choose Pardot?
- Smart Lead Generation. Make sure your pipeline always has high-quality leads to process. With Pardot, you can efficiently generate more leads through smart email marketing and social media marketing. On top of that, the software can also help you create engaging landing pages and forms.
- Insightful Reporting. Get a better grasp of what aspects of your marketing campaign are working and what are not through insightful ROI reporting. With this feature, you can optimize your operations based on data collected straight from your customers and leads.
- Superior Lead Management. Reach customers at the right time by using their lead management tool. Using Pardot, you can send emails based on triggers such as time, interactions, and other custom parameters. You may also re-engage dormant leads, identify the hottest leads before your competitors get to them, and create dynamic lead category lists for better targeting.
Detailed Pardot Review
SharedCount
A simple application that lets you see where your site’s URLs have been shared online, SharedCount calculates the number of shares for a given URL across Facebook, Pinterest, and StumbleUpon.
Pricing
Free, up to 10,000 daily queries; paid plans start at $40 per month.
Pardot
It has another name called Exact Target. Exact Target/ Pardot is counted among the best market automation tools. It is able to target communications over multiple channels. Most marketing automation focuses on emails but Pardot helps you in targeting mobile notifications, messages to the dashboard of a customer’s car.
Also, the term Pardot is used for the tool used by B2B companies while Exact Target is used for B2C companies.
This tool is used for companies who want to make the best use of their marketing automation tools. The business that wants to connect with their customers over many different channels can use this.
Pricing
No information available.
Conclusion
Marketing automation tools are a great way for small and mid-size companies to outshine the competition. One of the main reasons they’re so effective, is that they allow businesses to understand their customers better. This is crucial for any company that has a direct relationship with its customers, as it will lead to a better understanding of the real needs of the customer and thus a higher level of satisfaction.