Everyone is so busy, and it’s easy to get lost in a sea of corporate e-mails. People want to hear from companies, but simple marketing automation software can ensure you’re reaching them at the right time. It’s important to strike while the iron is hot, and new tools can help with rewarding users who engage with your blog or website through email automation.
Here are the best marketing automation tools 2022.
Wishpond
Wishpond is an application specializing in boosting online marketing campaigns. Offering features for marketing automation, social posting, website popups, lead management, API access, and custom CSS, it also supports several CRM integrations. Wishpond offers three monthly payment plans: Basic, Pro, and Growth costing $45, $78, and $129 respectively. For yearly payments, they offer 36% off your subscription. The vendor offers a great free trial plan that lets you try out all key features first.
Detailed Wishpond Review
Why Choose Wishpond?
- Wide Selection of Contest Tools. Updating your social media accounts regularly may not always be enough to keep your target audience interested. To reinforce your social marketing tactics, Wishpond has various contest tools that let you host sweepstakes, polls, hashtag contests, and more.
- Intuitive Landing Page Editor. Maximize lead generation by creating interesting landing pages. Offering an intuitive landing page editor, Wishpond lets you make mobile-ready sites that you may publish anywhere. It is also equipped with real-time analytics to help you monitor your site’s progress.
- Great Lead Segmentation. Getting insight into your leads shouldn’t be a hassle. With Wishpond’s lead segmentation, scoring, and analytics, you can determine which prospective clients you should be focusing on as well as measure your progress as accurately as possible.
Snip.ly
Add a call to action on every link you share. Even if you are sharing a non-branded website, Snip.ly lets you display a branded call to action on non-brand websites, meaning you can engage customers and prospects with every piece of content you share with them.
Pricing
Plans start at $29 per month.
LeadSquared Marketing Automation
LeadSquared Marketing Automation is a cloud-based platform catering to the marketing needs of different business sizes. It aims to streamline marketing campaigns using best-in-class tools for automation, analytics, lead management, website tracking, and list segmentation. Accessible on Windows, Linux, Mac, and mobile devices, LeadSquared Marketing Automation may cost from $200 per month to $1800 per month depending on the number of contacts you process.
Detailed LeadSquared Marketing Automation Review
Why Choose LeadSquared Marketing Automation?
- Drip Marketing Tools. Are you building your brand or launching a new product? This platform offers tools that let you get leads down your sales funnel quicker by utilizing email marketing and drip marketing. It even lets you check the engagement at each step, so you may plan your succeeding marketing moves more efficiently.
- Email Analytics. Ensure that you are creating emails that make an impact with LeadSquared Marketing Automation. It tracks emails that are raking in response rates, so you can replicate its success in future email blasts.
- Easy Data Synchronization. LeadSquared Marketing Automation works seamlessly with other marketing apps and CRMs such as Salesforce, Microsoft Dynamics CRM, Unbounce, and Instapage. This means you can automatically update the data across platforms without hassle.
Infusionsoft
Infusionsoft is a web-based marketing automation platform trusted by freelancers and small businesses worldwide. Serving 23,000 users in different countries, it provides a wide variety of options for marketing automation, CRM, and sales. Whether you need to process payments, track orders, publish content, or handle your referral program, it can do it all. The onboarding cost for Infusionsoft is $299. From there, they offer pricing plans according to the features you need and the number of people who will be using the software.
Detailed Infusionsoft Review
Why Choose Infusionsoft?
- Hassle-Free Data Storage. Infusionsoft’s system serves as your repository of customer information. From their contact details to your history of interactions, this platform will have those in handy for you when you need it. This makes it easier to provide a hands-on, personable marketing approach.
- Streamlined Sales Pipelines. With Infusionsoft, you can build streamlined sales pipelines. You can score leads, determine when to send follow-up emails, and monitor the impact of each interaction to ensure the success of your marketing campaign.
- Built-In Online Sales Feature. Infusionsoft supports integrated order forms, online sales, and payments. This way, you can better manage your marketing campaign and sales progress without having to switch programs.
ReportGarden
ReportGarden is a marketing automation software focusing on lead management and campaign reporting. Offering SEO audit, invoicing, and budgeting modules for digital marketing agencies, this platform comes in handy for those who are especially conscious about the accurate reporting of their progress. Easily accessed on desktops and internet browsers, ReportGarden offers four pricing plans that may be billed monthly or yearly depending on your preference. They also have a custom plan that starts at $65.
Detailed ReportGarden Review
Why Choose ReportGarden?
- End to End Report Automation. Analyzing data is already time-consuming as it is, what more if you have to collect data manually? With ReportGarden, you get end-to-end report automation, so you can create comprehensive reports with just a click of a button. It can even pull marketing data from all your channels and integrations.
- Multi-Channel Marketing Support. In today’s marketing landscape, you need to use various communication platforms to stay competitive. Luckily, ReportGarden can support multiple channels in one convenient interface. Whether your social marketing campaign involves, Facebook, LinkedIn, Twitter, or other sites, you can boost it without having to leave your marketing software.
- Complete SEO Tools. Having a good-looking website is important to attract customers. However, you mustn’t overlook your content. With ReportGarden’s SEO tools, you can audit your website to make sure it is SEO-friendly as well as position keywords to amp up your site’s searchability.
Hello Bar
Hello Bar is a simple WordPress plugin that does one thing really well—website pop-ups that drive conversions. Whether triggered by exit intent or page and content interaction, Hello Bar can be setup to ensure you engage site visitors effectively and drive lead captures on your site.
Pricing
Plans start at $4.95 per 100 click throughs.
Alternatives
NAVIK MarketingAI
NAVIK MarketingAI is a cloud-hosted marketing automation platform. Its aim is to help users improve the impact of their campaigns through hyper personalization, campaign simulators, dynamic micro segmentations, predicted behavior models, and other features. NAVIK MarketingAI also offers the next best action recommendations, to make decision-making processes are easier. As for their payment plans, they are offered on a by-quote basis, so you will have to contact the provider for their enterprise pricing information.
Detailed NAVIK MarketingAI Review
Why Choose NAVIK MarketingAI?
- Convenient Campaign Designer. Do you want to turn your ideas into reality on-the-fly? NAVIK MarketingAI campaign designer can help you do this. It lets you create campaigns, modify existing marketing schemes, as well as personalize certain offerings for your customers on your laptop or phone wherever you are.
- Powerful Marketing Analytics. NAVIK MarketingAI is equipped with powerful analytics features such as Customer DNA 360. This way, you can easily monitor your ROI and adjust marketing schemes according to the changing trends on the market or the evolving interests of your leads.
- State-of-the-Art Data Engineering. The professionals who worked on the NAVIK MarketingAI platform made it a point to use state-of-the-art data and decision engineering for their products. This, in turn, will collect accurate data, provide comprehensive reports, and help you yield superior results for your campaign.
Optimizely
Optimizely is an online marketing platform focusing on website development. Having served more than 6000 companies, they optimize and streamline digital experiences for businesses and customers alike. The software offers behavioral audience targeting and analytics tools to help you take out the digital guesswork and create smarter business decisions based on hard facts. It is also backed with an enterprise-grade security system to keep your data protected. For pricing, they offer three quote-based subscription packages based on your business’ needs.
Detailed Optimizely Review
Why Choose Optimizely?
- Predictive Analytics Option. Reducing bounce rates and increasing site traffic is easy when you can gauge how effective your next marketing actions will be. Through Optimizely’s predictive analytics, you can determine what your customers want through data that has been compiled over time. This way, you won’t have to waste time and money on risky marketing strategies.
- Simplified Web Experimentation. Ensure quality user experience by learning from your customers. Through the web experimentation feature of Optimizely, you not only increase the engagement of your audience but also create better sites that your customers will love.
- Multi-Domain Support. With Optimizely, you can experiment
- 17. SharpSpring on several sites at once using one account because of its multi-domain support feature. This is useful for entrepreneurs who own multiple businesses or wish to create landing pages for different aspects of their company.
SharpSpring
SharpSpring is an all-in-one marketing platform for small and medium-sized businesses. Providing you with features such as custom deal stages, point-and-click editors, call tracking, email analytics, and lead management automation, this software solution can smoothly combine your marketing and sales operations. To purchase SharpSpring, get in touch with the vendor to request a quote. Should you want to investigate the platform firsthand, you can easily do so when you sign up for SharpSpring free demo.
Why Choose SharpSpring?
- Behavior-Based Email Marketing. Email blasts tend to come off as impersonal, so more often than not, they get ignored or overlooked. Make the most out of your emails using SharpSpring’s behavior-based marketing feature. Unlike fully automated email marketing tools, this lets you create personal messages that your leads will appreciate.
- Dynamic Workflow Builder. Engaging leads at the critical points of their buying process need not be complicated. By using the dynamic visual workflow builder of SharpSpring, you can make targeting and tracking easy. As a bonus, this feature’s customizability also minimizes the amount of time you’ll need to adapt to the software.
- Built-In CRM. SharpSpring comes with a built-in CRM to help you manage your marketing tasks and customer relations responsibilities in one system. This allows you to fuel your sales funnel while improving customer retention. Are you currently using a different CRM software? The platform also supports third-party CRMs for your convenience.
Detailed SharpSpring from Constant Contact Review
Conclusion
Email marketing is one of the best ways to reach your target audience. It can be tailored according to each individual’s needs and the most important thing is that people actually open it unlike social media marketing.