There are currently about ten tools for retail automation available. It is not easy to choose the best tool, which allows maximum savings for e-commerce. I decided to compare existing platforms and write about this topic. So, if you plan on automating your online store, then this review will help you. I recently read an article about the TOP 3 automation tools for Ecommerce on the Internet.
Here are the best tools to run your eCommerce business.
Omnisend
Omnisend is marked as the best marketing automation tool. It provides a free trial for its clients. What makes it better than others is omnichannel functionality. It allows you to add several channels to the same automation workflow. The customer will directly get the message from the source they chose out of Facebook, SMS, push notifications, and many more.
The user experience of Omnisend is amazing. The price of Omnisend is not too high. It can be used by all kinds of businesses as it is a one-stop solution for all marketers.
Pricing
The company provides a free trial version. The price ranges from $16per month to custom enterprise pricing based on features and number of contacts.
Sumo
Sumo is a multi-app toolkit built to increase the ROI of your website. It offers a variety of pop-up tools designed to drive lead captures on every page of your website, including newsletter sign-up, special offers and lower cart abandonment rates through timely pop-up reminders during checkout. Sumo integrates with most email service providers to ensure your leads go straight to your lists.
Pricing
Free 14-day trial; paid plans start at $24 per month.
Alternatives
Constant Contact
Constant Contact is an all-in-one marketing software built for freelancers, start-ups, and medium-sized companies. It offers a plethora of features such as social media ads and email marketing automation to help you improve your marketing campaigns. It is also equipped with reports and tracking tools to help you track your marketing campaign’s results and see the aspects that need improvement.
Constant Contact offers two monthly pricing plans: Email and Email Plus. The latter costs $45/month while the email plan is $20/month. It is important to note that the pricing is based on the number of contacts.
Why Choose Constant Contact?
- Mobile-Optimized Email Templates. Constant Contact’s email templates are mobile-optimized so you can be sure that your content can be easily accessed and read by your target audience using mobile devices.
- Email Integrations. You can sync the platform with the applications you are already using. Constant Contact integrates with WordPress, Outlook, Shopify, Eventbrite, Salesforce, Intuit QuickBooks, Gmail, BigCommerce and Facebook.
- Reports and Tracking Tools. Ensure that your marketing tools are working with Constant Contact’s reports and tracking features. You’ll know who is opening, clicking, and sharing the emails you send and make improvements in no time.
Detailed Constant Contact Review
Fomo
Fomo is an application that lets you leverage the power of social proof to increase conversions. While customers and prospects are browsing your website, Fomo displays small notifications alerting your prospects about other visitors on the site as well as some of the purchases those other visitors have made.
By showing prospects what other customers are doing and purchasing, you instantly give your website and business credibility through social proof.
Pricing
Plans start at $39 per month.
Active campaign
Can you afford to miss this marketing automation tool? The answer is no. The tool does an amazing job as it empowers the salespeople by managing their tasks thus adding to their productivity.
The cost of the tool var based on features and number of contacts. It starts from $9 per month. You can also call it an affordable marketing automation tool.
Pricing
Pricing starts from $9-$400+ per month
HubSpot
HubSpot is one of the most popular and affordable marketing tools and provides much more than just marketing automation. It has a simple interface but can help you create powerful, automated workflows for your sales and marketing processes.
You can use this to create automated drip email campaigns for lead generation and nurturing. It also helps you build optimized landing pages and managing your contact list. On top of that, it also has the analytics capabilities to measure the performance of your marketing initiatives.
It is an all-in-one marketing automation software solution that can meet all your requirements with ease.
Price: Plans start at $35 per month.
Image via HubSpot
GetResponse
GetResponse is a multi-functional email marketing, funnel management, and marketing automation software suite. It can help you automate your sales and marketing processes and build effective sales funnels.
It is an all-in-one solution that can help your sales team achieve a lot more without too much hassle. However, it does not have many advanced features and, therefore, is better suited for small businesses.
Price: Plans start at $15 per month.
SAS
SAS is a powerful marketing automation software solution that can help you design better campaigns faster. It can automate workflows and processes to help you design and execute customized marketing campaigns without any hassles.
It also has strong analytics capabilities that can help you further optimize your marketing strategy. You can use it to perform various types of tests like component testing, clustering, modeling, and priority optimization.
Overall, this is a tool that shows immediate benefits once you start using it and can show quick results. It can quickly help you improve your marketing campaigns. And, the best part is that it can be used by businesses of all sizes due to scalable features.
Price: Customized pricing options are available depending on your requirements. Price is available upon request. They also provide free trials.
Image via SAS
4. Pardot
https://fe79068f5c5b5b13f41e489eac9d2686.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlThis is a marketing automation software solution from leading CRM provider, Salesforce. The best part about this tool is that it is built on the foundation of one of the most powerful CRM solutions in the world. So, this is the perfect solution for your sales team and lets you optimize your pipeline.
This tool can help you create meaningful connections with customers, create a smooth sales pipeline, and close more deals. It’s an all-in-one solution that helps you generate more leads and drive them through the sales funnel.
Another great feature is that it lets you create personalized and dynamic marketing campaigns. And, it can be used by businesses of all sizes and types. However, it is a bit expensive for small businesses.
Price: Plans start at $1,250 per month.
Image via Pardot
Marketo
Marketo is yet another useful marketing automation software solution that you can use to better connect with your customers. It helps you build automated marketing campaigns at scale to ensure that you get the best results.
This is an award-winning customer engagement platform that is trusted by marketers globally. From email marketing to sales funnels, it can help you with all aspects of your brand’s marketing.
What’s more, is that it has the required analytics capabilities to track and measure the impact of your campaigns.
Overall, it is a multi-functional marketing automation software solution that can meet all your needs.
Price: Available upon request.
SerpStat
This tool is helpful in the analysis of Reddit URLs and links
SerpStat is a combination of keyword research and analysis for marketers to utilize for Reddit URLs and links making it the best combo tool for marketing and keyword research.
Features
| Historical database of PPC (pay-per-click) ads API | Keyword database |
| Training documentation | Search and web traffic analytics |
| Backlink Index | Reporting suite |
| Site Audit tool | Website rankings |
Benefits
| Drive traffic | Excellent UI | |
| Email alerts for position changes | Deep URL analysis | |
| Responsive chat support | Search results capture | |
| Affordable pricing |
How to use
- Go to the project section and access existing projects.
- Create a new project
- Set up Rank tracking
- Conduct a site audit
- Setup email reporting for analysis and audits.
Pricing
The prices range from $19 to $299 per month for personal, business, and enterprise plans.
When paid upfront, users avail of an annual discount of 20% and a 40% discount on a three-year plan.
Refund guaranteed, and a 14-day free trial is available.
Reddit Enhancement Suite
The Reddit enhancement suite is a community-based browser extension that is unofficial. Using it enhances the user’s experience.
Features
- Live comment preview
- Comment navigator
- Username hider
Benefits
- Helps to filter content
- Block NSFW content
- Switch between Reddit accounts
- Reddit users tagging
How to use
- Click on the gear
- Navigational bar appears
- Begin to view images, vote totals, and much more.
Pricing
- Pricing details not available.
Conclusion
The ecommerce business is quite a bigger one these days! With more and more people going online to purchase products and services using their computers or smartphones, you’ll be hard-pressed to find an entrepreneur who isn’t looking into the ecommerce route!