Marketing automation is a way to automate your digital marketing tasks so you can focus on the bigger picture. Best marketing automation software let you connect with your users in a more personalized way, so it still looks completely individual and natural. You can send emails, messages, and run smooth online marketing campaigns automatically.
Now that we’re clear on all that, let’s take a look at the best marketing automation tools to grow your business.
OptinMonster
OptinMonster is the best lead generation and conversion optimization software for all kinds of websites. It offers powerful Exit-Intent® technology to turn your abandoning website visitors into subscribers and customers.
What Does OptinMonster Do?
OptinMonster is the most flexible and user-friendly software to build powerful optin campaigns. It allows you to test and adjust your marketing strategy in real-time.
You may already have traffic, but OptinMonster makes sure that the users won’t abandon your website without taking action. It’s the perfect tool to convert your abandoning visitors into subscribers and customers.
You may want to check out how Cosmetic Capital increased their leads by 300% using OptinMonster.
OptinMonster has a drag and drop builder and multiple campaign types to launch your marketing automation campaign in a few clicks. You can use one of the pre-built campaign types to attract users, or design your own from scratch.
Why You Need It
OptinMonster is a MUST-HAVE tool for your business website. It helps you run laser-targeted marketing campaigns that can grow your business exponentially.
Here are a few reasons why you need OptinMonster:
- Complete control of your marketing campaigns
- Canvas to design your own campaign types
- Automated messages to users
- Seamless integrations with hundreds of your favorite tools
- Actionable insights to improve your campaigns
- Real-time behavior automation
- A/B testing to generate more leads
- And more…
Pricing:
It offers multiple pricing plans starting from $9 – $49 per month (billed annually). OptinMonster Pro plan is recommended for SMBs websites. It comes with powerful features and integrations to grow your business.Get OptinMonster Today »
Constant Contact
Constant Contact is a powerful email marketing and automation tool. It automates all email campaigns to let you focus on the growth of your business.
What Does Constant Contact Do?
Constant Contact is an easy-to-use marketing solution to build beautiful and high-converting email campaigns for your subscribers. It also has tools to help you grow your email list.
Their drag and drop email builder makes it easy to design emails in minutes. You can also use their ready-made email templates and customize them to send emails quickly.
Constant Contact allows you to trigger emails based on user behavior and actions on your website. You can segment your audience to send the right message at the right time. It also tracks any non-responsive subscribers and resends emails automatically.
Why You Need It
You can completely automate your email marketing strategy with Constant Contact. It works perfectly for all kinds of websites, including eCommerce stores.
Check out some of the key reasons why you need Constant Contact:
- Triggers emails at the right time automatically
- Customized messaging to users
- Helps improve segmentation
- Offers powerful automated workflows
- Track your email results in real-time
- Includes surveys and polls to collect user feedback
- Creates dynamic sign up forms to help grow your list
- Powerful integrations
Pricing:
Constant Contact costs $20 – $45 per month based on the number of contacts/subscribers. The first month is FREE, so you can test the service and understand how it works.Get Constant Contact Today »
Sendinblue
Sendinblue offers several digital marketing tools to automate your marketing strategy. It has a powerful toolbox to engage your audience, generate leads, and plan marketing campaigns easily.
What Does Sendinblue Do?
Sendinblue has a great set of tools to communicate with your users. It includes email, SMS, landing page templates, ads, and more services. Everything is automated so you can focus on the growth of your business.
It sends targeted messages to your audience automatically. You can deliver transactional emails to the inbox of your subscribers without spending a minute.
SendinBlue is one of the best email marketing automation tools. Not only that, but they also offer SMS and live chat marketing automation software.
Why You Need It
SendinBlue is a great all-in-one solution to stay in touch with your target audience via email, live chat, and text.
Take a look at the important aspects to know why you need SendinBlue:
- Landing page templates dedicated to each campaign
- CRM integration to track customer details in one place
- Enhanced automation functionality
- Integrate custom sign up forms to grow your email list
- Allows Facebook retargeting to boost traffic
- Email heatmap to improve campaign designs
- Time algorithm to send emails at the perfect time
- Integrations with tools, products, and plugins
Pricing:
Sendinblue offers multiple plans including a FREE plan. The paid plans cost $25 – $66 per month. You can also ask for a customized enterprise offer with premium features.Get SendinBlue Today »
Drip
Drip is a marketing automation tool for eCommerce websites. It allows you to automate personalized marketing campaigns for every step of the customer journey.
What Does Drip Do?
Drip is a customer relationship management (CRM) software for online shops and businesses. It collects customer data and lets you create an automated marketing strategy that actually works.
You can track every action of your subscribers on your website, and customize your email marketing depending on the actions they take. Drip also connects with other eCommerce marketing tools so you can get even more insights into your customers.
Why You Need It
If you’re running an eCommerce store, then Drip can improve your sales and grow your business beyond imagination.
These are some of the key reasons you need Drip:
- Relevant personalization for each subscriber
- Reach out to your audience from inbox to Instagram
- Revenue optimization and analytics
- Integrates with popular services
- Split testing to improve your campaigns
Pricing:
It’s a premium marketing automation platform starting from $49 – $122 per month. You can schedule a demo and start with a 14-days free trial to test the software. It also includes an enterprise plan with custom features.Get Drip Today »
HubSpot
HubSpot is a popular inbound marketing and sales software for small business websites. It allows you to plan your marketing campaigns on top of the free email and CRM.
What Does HubSpot Do?
HubSpot is a marketing, sales, and service software to automate your business strategy. It has powerful resources that you can use to learn marketing automation from experts. They also offer courses and certifications.
HubSpot has advanced tools to monitor the customer journey in real-time. You can track the behavior of your website visitors and follow up with personalized emails to share offers and discounts with them.
HubSpot offers contact forms and optin popups to capture new leads. With easy integrations, you can also use third-party tools to generate leads and store them in HubSpot for further actions.
Why You Need It
You can use HubSpot to create robust marketing campaigns in a few clicks. It completely automates your marketing and sales plan with personalization software.
Let’s go through some of the important reasons why you need HubSpot:
- Free email marketing tools
- Quick and personalized follow-ups with potential customers
- Impressive customer support features
- Improved lead nurturing and lead management
- Live chat and conversational bots
- Automated lead scoring
- Analytics and insights to monitor your campaigns
Pricing:
You can start free and upgrade as your business grow. HubSpot can become very expensive when you add marketing automation and smart content features. The plans cost $50 – $3200 per month based on the services you use.Get HubSpot Today »
Sendinblue: For efficient newsletter campaigns
Sendinblue is a cloud-based marketing automation software that offers features to run SMS and email campaigns.
The free version of Sendinblue includes the following:
- Workflow editor that allows you to design and customize email campaigns.
- Personalized email campaigns to customize fields, such as names and titles, in emails.
- Webpage tracking that tracks customer behavior on web pages and lets you customize campaigns accordingly.
- A built-in library of email templates.
Email campaign reports in Sendinblue (Source) Pros:Capterra reviewers like the number of emails included in the free version—you can send up to 300 emails per day (9,000 per month). If you exceed the daily quota of free mails, the “Requeue” functionality adds the leftover emails to the next day’s queue.
Reviewers also said that Sendinblue is effective for newsletter campaigns as it offers numerous templates and has a drag-and-drop functionality. Cons: While Capterra reviewers have rated the product highly for its simplistic email campaign interface, they feel that the user interface of other features, such as reporting, could be simplified.
Cost to upgrade: If you’re looking for an upgrade, Sendinblue offers the following pricing plans:
- Lite: Charges $25 for up to 40,000 emails per month (no limits on daily use).
- Essential: Costs $39 for up to 60,000 emails per month.
- Premium: Starts at $66 per month and lets you send up to 120,000 emails.
Mobile apps:iOS MOST SUITABLE FOR: Small businesses that are looking for a free and easy-to-use marketing automation tool for their newsletter and email marketing needs.
SendPulse: Multichannel solution for emails, newsletters, push notifications, SMS marketing
SendPulse is a cloud-based marketing automation solution that offers email marketing, SMS marketing, and web push notifications.
The free version of the product includes the following features:
- Email automation for different stages of a customer’s journey, such as sign-up, outreach campaign, as well as up-selling and cross-selling campaigns.
- Email templates for different stages in a campaign such as sign-up, welcome email, and newsletter.
- A/B testing module to experiment with different versions of email content and select the best one based on the performance.
Campaign reporting in SendPulse (Source) Pros:Capterra reviewers like the low cost of upgrade as it’s beneficial for budding startups and small businesses. They think the solution is easy to set up and configure. Cons: While reviewers like the API functionality that integrates with most CRM software, the functionality is difficult to learn and use. They also said that the solution slows down while handling large email queues and lists.
Cost to upgrade: In addition to the free version, SendPulse offers various upgrade options for SMS marketing, SMTP, and web push notification campaigns. Here are the starting prices for the different feature-based plans:
- Email: Charges $7.88 for up to 2,500 emails per month (with premium features).
- SMS: Works on “per SMS” basis, depending on the recipient’s country. The cost of sending SMSes within the U.S. is $0.022 per SMS.
- Web push: Includes features, such as customized branding and API access, in addition to the free version of “Web Push”, for creating rule-based, web push campaigns. It costs $9.85 per month.
- SMTP: Lets you send transactional emails such as for account creation, order confirmation, and recovery password. While the free version lets you send up to 12,000 emails, the paid version starts at $7.08 per month and lets you send up to 25,000 emails.
Mobile apps:Android, iOS MOST SUITABLE FOR: SMBs that are looking for a free tool to manage different types of marketing campaigns such as email marketing, transactional emails, SMS marketing, and browser push notification campaigns.
Zoho Campaigns: Email marketing software for sales teams
Zoho Campaign is a cloud-based email marketing solution designed for SMBs.
The free version of the product includes the following:
- Customizable email templates for email campaigns.
- Segmentation tool to bucket customer lists based on their attributes.
- Timezone-based email delivery to schedule campaigns across different timelines.
- Social media marketing lets you manage Facebook, Twitter, and LinkedIn campaigns.
- Customized reporting on campaign performance metrics, such as open rate, bounce rate, and social media performance.
Analytics in Zoho Campaigns (Source) Pros:Capterra reviewers like Zoho Campaigns for the numerous report templates in the free version. It includes reports on open rate, bounce rate, email list, and customer demographics.
Reviewers also like the number and ease of integrations it offers. Its free version lets users connect with solutions such as G Suite, SurveyMonkey, Shopify, and Eventbrite. Cons:Capterra reviewers feel that there could be a greater number of email template options. While they find the interface user friendly, users say that it looks slightly dated and could use a revamp to look like the other similar marketing tools.
Cost to upgrade: The free version lets you send up to 12,000 emails per month. After you’ve used up this quota, you can upgrade to any of the following plans:
- Subscription pricing: Lets you access premium features, such as subscriber scoring, Webhooks, emails polls, and attachments, which aren’t available in the free version. It has tiered pricing based on the number of emails or subscribers. The starting price for email-based plan is $32 for up to 500 emails, while the subscriber-based plan starts at $54 for up to 500 subscribers.
- Pay as you go: Charges you for the number of “email credits”, i.e., the number of emails. The plan starts at $6 for up to 250 email credits.
Mobile apps:Android, iOS MOST SUITABLE FOR: SMB sales teams that rely heavily on email marketing and need the software to design, execute, and track their email campaigns.
Conclusion
Automation can help in generating new leads, building trust with your customers, and taking your business to the next level. It also helps with creating reports so you can identify patterns over time and streamline your marketing processes even more. It’s necessary to train your marketing teams and sales team to use marketing automation software so that they can save time. Goodluck!