Syndicating your content and publishing it to various content distribution networks (CDNs) is a good strategy for getting your content in front of more eyes. But, there are a lot of tools out there that could make this process easier. There’s no reason to use the “free” b2b marketing tools if you can get better results using a proven tool that allows you to build relationships with publishers and syndicate your content.
When it comes to using content marketing, syndication is one of the most effective tactics. Syndication helps you not only reach more audiences for your content, but it also makes it easy for you to find new blogs to partner with. This enables you to increase your number of readers over time
Below I listed the top content syndication networks on the market today.
1. Outbrain
Outbrain is undoubtedly a leader among content syndication networks, priding itself to be dedicated exclusively to the distribution of high quality content only. Outbrain places links to your content on sites like Wall Street Journal, Reuters and many others and allows you to promote blog posts, videos, media reviews, slideshows and mobile optimised content.
From information I gathered around the web, their average CPC is in a region of $0.25 – $0.50 which is pretty good compared to other options on the market.
2. Zemanta
Zemanta is similar to Outbrain. The network syndicates your posts across a number of sites which includes hundreds of thousands of publishers, with popular news sites and blogs among them.
Also just like Outbrain, Zemanta does all the work for you. To get started you need to specify what content you want to promote, titles and URLs. Once done, Zemanta will index your content, optimize it and promote it to their network.
Zemanta also features a handy WordPress Plugin connecting bloggers with relevant content. The plugin recommends content to writers that is suitable for whatever they are writing right now.
3. Facebook instant Articles
Facebook Instant Articles appears inside Facebook app, where a reader doesn’t have to rely on any outbound link and can easily read any article inside the app itself. These articles are built using HTML5, and you are required to submit a properly formatted sample to be approved by Facebook before they can begin distributing via Instant Articles. Once approved, publishers are able to syndicate Instant Articles directly either through the Instant Articles API or with a secure RSS feed.
4. Email Marketing
Moving beyond the RSS feed, you can promote your own product and services with email marketing. Unlike RSS feed it helps you capture emails of your visitors and build your subscriber base, which should actually be the primary goal of any blogger.
You can start by placing an e-mail SignUp form in a prominent area of your blog header, sidebar, footer or may be at the top of each post. A pop-up form can also appear on your blog to pull subscribers in an effectual way. Read through this wonderful guide for email marketing.
Content syndication through an email marketing service like AWeber or MailChimp is essential to your success.
Learn more about growing your list mailchimp.
5. Video syndication
Video syndication is a hot topic in the world of online media. While the general idea is well enough understood—it’s a way for content owners to make more money in more places—there is still plenty of confusion about what video syndication actually is, how it works, and what publishers need to do to start the revenue flowing.
A solid video distribution strategy is essential for digital video publishers, and the best distribution strategies use a video syndication platform to interact with distribution partners. In fact, pairing a smart online video distribution plan with the right content syndication tools may be the best way to monetize video.
The numbers of people surfing YouTube looking for answers to their problems is nothing to sneeze at. Don’t miss out on the opportunity to promote your content to the millions of consumers who spend billions of hours watching videos on YouTube.
Learn how to create YouTube videos and how to leverage YouTube to get more links and traffic back to your blog.
6. Audio Syndication
The content syndication rates with audio are quite high. Soundcloud and iTunes are two main platforms that allow content marketers to share their content in the form of podcasts. There will be a huge number of your audience that would prefer to listen to the information than to read. For those, audio syndication is the best option.
7. QnA Forum
There are many QnA forums which can be used to attract an audience for your site and syndicate your content. Platforms like Quora and inbound.org are two of the most popular crowdsourced Q&A forum, is quickly gaining traction with agencies and marketers for it’s potential to speak to audiences in a genuine way while also gaining critical insights into brands’ target markets.
Example of a syndicated content: post on inbound.org
It’s also a great way to syndicate your content and spark a conversation – submit a question relevant to your content topic, and include a thoughtful description and link to the content. And voilà! You are good to go.
8. Slideshare
Slideshare is an easy way to get more out of your client’s content. Repurpose blog content into a visual presentation and publish to the site with a link back to your client’s original post. You can then embed the SlideShare version of the content on your client’s blog for a better and more interactive post.
Check the complete infographic here.
9. Infographic
Visual.ly is great for syndicating your visual content such as infographics. Just submit a visual to their community hub and put together a quick profile for your client. Boom, a quality link, and potential to drive traffic.
You can easily syndicate your infographics by including an embed code within Infographic. This way, a reader can easily copy and paste the code snippet and embed the content on their own site.
Platforms like Piktochart, Canva and Visme can help you create amazing infographics and presentations with their inbuilt templates in few easy steps.
10. Partner Sites
There are many sites that attract high traffic and can easily be leveraged for content syndication. Sites such as as-Medium, Medium, and Inbound.org are some of the most popular ones.
Mashable is a top source for news in social and digital media, technology, and web culture with a 40 million+ readership. If your content is a good fit for the platform, submit a news story or a review of some other content for a chance to gain massive online coverage.
Medium is a popular new blogging platform that allows users to create profiles, publish articles on any topic, and even create publications for users to follow. It offers agencies a new and visual platform to syndicate their client’s content for free or generate a successful content campaign.
Inbound.org (as mentioned above) is not just a QnA forum but also allows you to post quality content and contribute to other discussions which may bring some traffic to your website. Not to forget that inbound.org has a strict policy against self-promotion- you can not promote your business or your content only. In such cases, they somehow delete those posts without any prior intimation.
11. Linkedin Publishing
Source: https://www.linkedin.com/pulse/2015-social-media-stats-trends-images-part-1-wahiba-chair-mba
Previously invitation only, now anyone with a LinkedIn profile can publish original content on the social platform. This can be a great way to syndicate your content while also highlighting the company’s leadership.
If you are confused between sharing an update and publishing a post then, read more about it here.
12. Web Push Notification
One of the challenges that a content marketer faces while syndicating is to how to put more intriguing offers and content across their audience. They all look for a real-time, catered and customized syndication platform. Moving ahead of many syndication platforms web push notification allows them to get their brands and content on the forefront.
Web push notification has recently come out as one of the most powerful content syndication tools for bloggers. Web Push notification will not only assist you to build your subscriber list but also notify them every time a new content piece is added to your site.
Learn how iZooto web push notifications did this for Koovs.
Some of the advantages making it an exhaustive platform includes-Share deals and promotions instantly
- Improve customer communication without impacting your schedule
- Measurable results
- Automate internal processes
- Up visibility just by establishing a mobile presence
Learn everything about web push notification to start leveraging iZooto web push now as your content syndication platform.
Choose any of the content syndication tools, you find suitable for your content marketing plan but do not forget; the best means to obtain more subscribers is to make sure your syndicated content is present in as many different formats.
Conclusion
Time is precious for a marketer. In fact, you might consider it as one of your most precious resources, which you have to manage to ensure the efficient utilization. If you are a small company with limited resources, creating a Digital strategy from scratch can be a daunting task.