What are the best b2b marketing tools available today ? I’ve compiled an extensive list of the top b2b marketing tools that can help take your business to the next level. This list includes free and premium resources that I use on a daily basis to grow my own business. If you’re looking for the best tools to build your contact list, prospecting emails, automate sales & marketing, create sales funnels/landing pages etc. then this is the article for you.
Business to business marketing involves a number of different steps and activities that tend to be unique to every company. One of the most approachable parts of good B2B marketing is finding an appropriate mix of bright, engaging promotional products that’ll help you connect with your prospects. We’ve put together this list of the best b2b marketing tools that you can utilize for your online or offline business for free (or relatively cheap).
The Ultimate List of B2B Marketing Tools and Platforms
Let’s take a look at 16 of the best B2B marketing tools that can help you automate your marketing campaigns and measure their effectiveness in 2021.
1. SEMRush (SEO)
This software powers your B2B search engine optimisation (SEO) efforts. SEO is the process of optimising your website keywords and content to rank high on Google (in organic search) which is a key priority for driving online traffic. SEMRush tracks the keywords you currently rank for, suggests related keywords & displays your competitor’s rankings. You can use it to do your keyword research, track your competitions keyword strategy, run an SEO audit of your blog, look for backlinking opportunities and more.
Additionally in 2020 SemRush has rolled out brand new features including a site health and site audit function. This enables you to see a ranking percentage of how your technical SEO and backlinks stack up against your top organic competitors, with tips on how to improve this.
2. HubSpot Free (CRM)
A customer relationship management platform (CRM) refers to technologies that companies use to manage and analyse customer interactions and data throughout the customer’s lifecycle. HubSpot is a very proficient CRM platform. With built-in blog hosting capabilities, the ability to create start to finish content offers & store countless contacts this is a very powerful tool for your B2B marketing.
HubSpot has been around since 2004 founded by two MIT graduates and has evolved into an industry-leading software platform for inbound marketing. Its impressive analytics, powerful free version and integration capabilities make this one tool essential for your marketing.
Key HubSpot Free CRM features include:
- Contact management
- Company records
- Deals
- Tasks & activities
- Company insights
- Gmail and Outlook integration
- Website forms
- Ads management (Google, Facebook & LinkedIn)
- Email tracking & notifications
- Email templates
- Reporting dashboards
HubSpot Free CRM helps companies of all sizes track and nurture leads and analyse business metrics. HubSpot CRM is suitable for any B2B or B2C business in a variety of segments, including accounting, marketing, sales, construction, retail, real estate and more. It also has the option to expand the software capabilities with marketing & sales add-ons.
3. Mailchimp (email marketing)
Email marketing is still very much relevant in 2020 for successful B2B marketing campaigns. Email can assist in staying connected with your customers, building your brand, learning more about customers and generating leads. Mailchimp offers a customisable email automation service, with analytics and collaborative working capabilities.
This year Mailchimp has rolled out a range of exciting new features including new campaign benchmarking data, pre-built demographic segments, a subject line helper and a cookie notifications bar feature for your website.
4. Feedly (content curation)
This news aggregator tool allows RSS feeds to be pulled from numerous publications with the option to search feeds by topics. Feedly allows you to follow multiple social media accounts, blogs and news sources in one manageable interface. This is extremely useful for keeping on top of industry trends and sourcing relevant content to post on social media to help your B2B marketing efforts. The platform also offers an extensive list of integrations including Google Docs & WordPress. Feedly’s free basic plan allows up to 100 sources and 3 feeds on mobile and desktop, that’s plenty to get you started
5. BuzzSumo
BuzzSumo makes it easy to plan your content strategy and is a must-have in your stack of marketing tools. This B2B marketing tool allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.
You can also find the most popular channels for a particular type of content and keep track of popular content from influencers.
The best part about this software solution is that it helps you find top influencers in your niche. By partnering with them, you can give your digital marketing a huge boost.
6. Marketo
Marketo is one of the top B2B marketing tool among B2B marketers. With it, you can plan, execute, and measure your digital marketing activities effectively. Be it email marketing, lead generation, or mobile marketing, Marketo can help you with everything.
It can even help you with account-based marketing. The best part about this tool is that it’s suitable for organizations of all sizes.
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Bizzabo is a holistic platform that provides your team with all the tools they need to create rewarding events, while surfacing insights to help your events grow both on and offline.
With Bizzabo, you can:
- Fully orchestrate your visitor to attendee experience with enriched and stunning forms, multiple ticket types.
- Build a branded event website with an editor that’s integrated with your event registration software and event app.
- Send email invites and promotional campaigns that drive interest and registrations with the help of personalized content.
- Increase audience engagement via push notifications, one-on-one networking, interactive agendas, and live polling all work together both in and outside the mobile event app.
- Give your sponsors unique opportunities, including custom splash screens, special offers, automated push notification shout-outs, sponsorship tiers, and the data to accurately measure sponsor ROI.
Bizzabo claims to be different from the competition because their platform has advanced personalization capabilities, account-based marketing specific feature sets, and is “the only event success software on the market.”
8. Salesforce
Salesforce is a leading B2B marketing tool for enterprises. It is perfect for large organizations that need to store high volumes of customer and lead generation data. It can help you build great relationships with your customers and prospects.
Salesforce brings a host of software solutions for all brands. Whether you want to open an ecommerce store, drive engagement, sales, or even get detailed analytics of your performance, Salesforce can do it all.
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9. Clearbit
With Clearbit your anonymous web traffic doesn’t need to be anonymous anymore. You can turn them into detailed customer profiles. This B2B marketing tool helps you identify prospects easily and gain useful insights about them, which can generate more conversions.
If data-driven marketing is your goal, Clearbit is one of the top software solutions that you should look at. It identifies your web traffic based on IP addresses so that you can easily customize your content for your target audience.
10. OptinMonster
OptinMonster helps you convert your web traffic and capture your leads. With this B2B marketing tool, you can grow your email marketing list, reduce cart abandonment, and increase conversions. This platform allows you to personalize your offers using behavior automation to increase your conversions.
The best part about this software solution is that it offers templates that you can customize with its drag-and-drop builder. It also lets you test your lead generation strategies in real-time so that you can modify and improve upon them to get more conversions.
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11. Sprout Social
Sprout Social is a top social media management platform which helps to manage your social media marketing easily. Apart from scheduling and publishing posts, this B2B marketing tool also allows you to analyze the performance of your content. You can also use it to track your brand mentions and join any conversations about your brand.
It also has social media automation features that can help you get the most out of your social media marketing efforts. You can easily create a chatbot using its bot builder or automate social media scheduling using Sprout Queue and ViralPost.
12. Engagio
Engagio is a useful B2B marketing tool that helps with account-based marketing. You can get dynamic alerts about your accounts and take automated actions based on user actions. It gets marketers and sales teams on the same page by providing insights to sales teams and also helps with measuring ROI and engagement.
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13. Zoom
Zoom a B2B marketing tool which allows you to organize webinars easily and it is an essential tool for any B2B marketer. You can have up to 100 interactive video participants and an unlimited audience for your virtual events.
They offer a custom package for view-only audiences too. Zoom provides dual-screen support that allows viewers to see the panelist and the presentation at the same time.
14. Intercom
Intercom is one of the top B2B marketing tools available. It helps you capture leads and convert them. It also allows you to engage your customers through in-app and push messages and provide support using bots and live chat.
It provides an integrated help desk and knowledge base so you can solve customer issues faster. Be it lead generation, customer engagement, or even customer support, this software solution makes it simpler for you to grow your brand.
15. DiscoverOrg
DiscoverOrg can help you with lead generation and account-based marketing. This B2B marketing tool also helps you close deals quickly by reaching your target audience at the right time with the right message.
16. LeadsRx
This B2B marketing tool can also be used by B2C businesses and marketing agencies.
This platform helps you capture the various touchpoints that are pivotal in guiding prospects to become customers. For this, it uses Universal Conversion Tracking Pixel™ technology. With LeadsRx, you can grow your sales, reduce the ad spend wasted, and boost Return on Ad Spend (ROAS).
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17. HotJar
Hotjar is an amazing B2B marketing tool to get a better understanding of your site visitors. It shows you heat maps that can help you understand which pages and which parts of your website people spend the most time on.
This can help you improve the user experience which can result in greater conversions.
Bonus Tool #1: Chili Piper
Chili Piper eliminates the need for your prospects to wait for you to get back to them after they’ve filled up a form on your site.
It is a useful B2B marketing tool that can book a meeting or start a live chat immediately after a lead has filled out a form on your website. This can improve the effectiveness of your lead generation efforts.
Chili Piper can be integrated with marketing automation and CRM tools so you can use the data to sort, qualify, and route leads easily. The pricing for this software solution starts at $25/month.
The Ultimate List of B2B Marketing Tools and Platforms
Let’s take a look at 16 of the best B2B marketing tools that can help you automate your marketing campaigns and measure their effectiveness in 2021.
1. HubSpot
HubSpot is a one-stop B2B marketing tool for all of your sales, marketing, and customer service needs. The CRM at its core is free to use. You can track and organize your leads efficiently and build better customer relationships using HubSpot.
From email marketing automation to analytics and meeting scheduling, this software solution can help you achieve it all.
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2. Unbounce
Unbounce a B2B marketing tool that can help you build and test your landing pages, sticky bars, and website popups. You can integrate it with your CRM platform and run A/B tests on them.
This software solution offers a variety of customizable templates. You can also edit the JavaScript and CSS if you want to modify them even further.
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3. GetResponse
GetResponse is one of the top marketing automation software solutions out there. Using this B2B marketing tool, you can create landing pages, promote your webinars, run email marketing campaigns, all within a single solution. They provide free onboarding and an amazing user experience.
Its Autofunnel feature particularly stands out. It’s an automated sales funnel generator that also lets you automate your email marketing campaigns. The pricing for this software solution starts at $15 per month.
4. Ahrefs
Ahrefs can help you with the SEO aspect of your marketing initiatives. With this B2B marketing tool, you can conduct keyword research, track rankings, find backlink opportunities, and also study your competitors. Ahrefs gives you actionable insights to beat your competitors and outrank them in searches.
The best part about this software service is that it helps you find which content ranks well in your niche too. It also has a web monitoring tool that lets you track your mentions online.
5. BuzzSumo
BuzzSumo makes it easy to plan your content strategy and is a must-have in your stack of marketing tools. This B2B marketing tool allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.
You can also find the most popular channels for a particular type of content and keep track of popular content from influencers.
The best part about this software solution is that it helps you find top influencers in your niche. By partnering with them, you can give your digital marketing a huge boost.
6. Marketo
Marketo is one of the top B2B marketing tool among B2B marketers. With it, you can plan, execute, and measure your digital marketing activities effectively. Be it email marketing, lead generation, or mobile marketing, Marketo can help you with everything.
It can even help you with account-based marketing. The best part about this tool is that it’s suitable for organizations of all sizes.
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7. Buffer
Buffer can help you automate your social media content posting. You can schedule your social media posts using this B2B marketing tool while you focus on other activities that need your attention. It also helps to analyze the performance of your posts so you can tweak your social media strategy accordingly.
Automation of your social media posting schedule can help you post consistently on social media without much effort. The best part about this software solution is that it’s available for free as well. This is a must-have tool in your digital marketing stack.
8. Salesforce
Salesforce is a leading B2B marketing tool for enterprises. It is perfect for large organizations that need to store high volumes of customer and lead generation data. It can help you build great relationships with your customers and prospects.
Salesforce brings a host of software solutions for all brands. Whether you want to open an ecommerce store, drive engagement, sales, or even get detailed analytics of your performance, Salesforce can do it all.
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9. Clearbit
With Clearbit your anonymous web traffic doesn’t need to be anonymous anymore. You can turn them into detailed customer profiles. This B2B marketing tool helps you identify prospects easily and gain useful insights about them, which can generate more conversions.
If data-driven marketing is your goal, Clearbit is one of the top software solutions that you should look at. It identifies your web traffic based on IP addresses so that you can easily customize your content for your target audience.
10. OptinMonster
OptinMonster helps you convert your web traffic and capture your leads. With this B2B marketing tool, you can grow your email marketing list, reduce cart abandonment, and increase conversions. This platform allows you to personalize your offers using behavior automation to increase your conversions.
The best part about this software solution is that it offers templates that you can customize with its drag-and-drop builder. It also lets you test your lead generation strategies in real-time so that you can modify and improve upon them to get more conversions.
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11. Sprout Social
Sprout Social is a top social media management platform which helps to manage your social media marketing easily. Apart from scheduling and publishing posts, this B2B marketing tool also allows you to analyze the performance of your content. You can also use it to track your brand mentions and join any conversations about your brand.
It also has social media automation features that can help you get the most out of your social media marketing efforts. You can easily create a chatbot using its bot builder or automate social media scheduling using Sprout Queue and ViralPost.
12. Engagio
Engagio is a useful B2B marketing tool that helps with account-based marketing. You can get dynamic alerts about your accounts and take automated actions based on user actions. It gets marketers and sales teams on the same page by providing insights to sales teams and also helps with measuring ROI and engagement.
HANDPICKED RELATED CONTENT:
13. Zoom
Zoom a B2B marketing tool which allows you to organize webinars easily and it is an essential tool for any B2B marketer. You can have up to 100 interactive video participants and an unlimited audience for your virtual events.
They offer a custom package for view-only audiences too. Zoom provides dual-screen support that allows viewers to see the panelist and the presentation at the same time.
14. Intercom
Intercom is one of the top B2B marketing tools available. It helps you capture leads and convert them. It also allows you to engage your customers through in-app and push messages and provide support using bots and live chat.
It provides an integrated help desk and knowledge base so you can solve customer issues faster. Be it lead generation, customer engagement, or even customer support, this software solution makes it simpler for you to grow your brand.
15. DiscoverOrg
DiscoverOrg can help you with lead generation and account-based marketing. This B2B marketing tool also helps you close deals quickly by reaching your target audience at the right time with the right message.
16. LeadsRx
This B2B marketing tool can also be used by B2C businesses and marketing agencies.
This platform helps you capture the various touchpoints that are pivotal in guiding prospects to become customers. For this, it uses Universal Conversion Tracking Pixel™ technology. With LeadsRx, you can grow your sales, reduce the ad spend wasted, and boost Return on Ad Spend (ROAS).
HANDPICKED RELATED CONTENT:
17. HotJar
Hotjar is an amazing B2B marketing tool to get a better understanding of your site visitors. It shows you heat maps that can help you understand which pages and which parts of your website people spend the most time on.
This can help you improve the user experience which can result in greater conversions.
Bonus Tool #1: Chili Piper
Chili Piper eliminates the need for your prospects to wait for you to get back to them after they’ve filled up a form on your site.
It is a useful B2B marketing tool that can book a meeting or start a live chat immediately after a lead has filled out a form on your website. This can improve the effectiveness of your lead generation efforts.
Chili Piper can be integrated with marketing automation and CRM tools so you can use the data to sort, qualify, and route leads easily. The pricing for this software solution starts at $25/month.
Conclusion
Whether you are a multi-national corporation or a small business owner, the need for marketing is inevitable.As stated by Kurt Waldheim, “The worldwide web is a worldwide graveyard for failed businesses”.