What are the best marketing tools for mortgage brokers? Back in the day, mortgage brokers would simply get a list of leads from the bank or other company. However, today it’s an entirely digital world. Clients are looking up homes online before ever making a call to their mailbox. Clients are also turning directly to the internet to find their broker. Thanks to technology, you can reach your clients in ways never previously possible. Make sure you take advantage of these 11 mortgage broker marketing tools to get started!
1.Leadfeeder – Never Miss a B2B Lead Again
How many potential business-owning customers visit your site every month?
A thousand? Two thousand? 10 thousand?
But how many of them actually contact you? Definitely not that many, right? Maybe 1 or 2% of that number, if that.
But what if you could reach out to them?
Well, with Leadfeeder, you can.
Leadfeeder is a done-for-you lead generation tool. It works great if you predominantly deal with companies and B2B lending. Leadfeeder ticks away quietly in the background and produces a very useful daily report. This report is full of marketing goodies: company name, industry, relevant email addresses, and other publicly available data.
Now, instead of twiddling your thumbs, you can get intentional with prospecting. Due to the current situation, a lot of businesses are looking for commercial mortgages, loans, or refinancing. Use Leadfeeder to identify and reach out to them before your competitors do.
2.Build Your Email List (& Sell) with ConvertKit
“Email takes too much time. Email is too much work. Email doesn’t really work in our industry.”
When it comes to email marketing, we’ve heard all the excuses. But, one thing is undeniable — whatever your industry, email marketing offers the best return on investment for your marketing bucks. And that ROI is 3,800% – for every $1 you invest in email marketing, you get $38 back!
Now, are you really ready to let that slip away?
We didn’t think so, which is why ConvertKit is #2 on our list of best online tools for lenders and mortgage brokers.
With ConvertKit, you get access to opt-in forms designed to grow your base of subscribers. Once these subscribers are in there, you can schedule regular emails — tips, tricks, offers, and more — to connect to and nurture those leads. And you can really home in on personalization to ensure that you’re sending relevant stuff to various segments on your list.
Not everyone is ready for a loan or a refinancing scheme right this minute, and that’s okay. With regular emails, you make sure that your services are top of mind once they are ready.
3.Automate CDD & KYC Checks with Sumsub
Governments around the world are cracking down on money laundering and the financing of terrorism.
As they should.
Unfortunately, though, this means more work for you — Customer Due Diligence (CDD) and Know Your Customer (KYC) checks can take a lot of time, and can even cause client churn.
Well, KYC checks used to take a lot of time.
But not if you use Sumsub.
Sumsub is an AI-driven KYC/AML software that integrates with a wide variety of the tools that you already use. Basically, it’s a turnkey solution that speeds up the verification process significantly, allowing you to stay compliant with CDD regulation without making your potential clients jump through a million flaming hoops.
Sumsub works with 6,500+ types of documents from 220+ countries and territories. And, if you hit a verification snag in the process, they offer 24/7 support that will iron out any kink you come across in a matter of minutes.
4.Get Accurate Credit Insights with ScoreMe
Figuring out whether someone is eligible for a loan, mortgage, or refinancing takes a lot of math (and a lot of time).
So what do you do?
You request their bank statements, financial records, and payslips, and you sit down to crunch the numbers.
Depending on the number of documents you need to go through, this can take from a couple of minutes to a couple of hours. The whole process is further complicated (of course) by the fact that these documents are not uniform. So you spend additional time figuring out formats, magnitudes of data, and bank-specific narrations.
But what if there was a way to do all this faster? Would you give it a try?
If you’ve answered yes, you need to take a look at ScoreMe.
ScoreMe is one of the best online tools for lenders because a) it saves time, and b) it reduces human errors to a minimum.
With ScoreMe, you can analyze and compare different bank and financial statements (from various banks), and get valuable and benchmarkable insights that allow you to gauge someone’s creditworthiness.
Use ScoreMe to do an initial screening of a borrower (or to verify your math) without having to ask someone to double-check things for you. Also, the tool has a handy KYC feature built-in (and that streamlines and shortens the verification process considerably).
5.Level-Up Your Doc Collection & Process Flows with Clustdoc
Last — but definitely not least — on our list of online lending and mortgage tools is Clustdoc.
Clustdoc is an all-in-one process-hacking and document-collection tool for lenders that’s going to help you shave hours of tedious work every week, even if:
… you’re just starting to use online lending tools (our intuitive interface is a breeze)…
… you’re dealing with hundreds to thousands of loan applications every week…
… you handle everything business-related with your smartphone (our mobile app rocks).
Clustdoc eliminates the need for constant back-and-forth emailing. Instead, your clients get to upload all necessary loan documentation in a flash. It even sends out regular reminders if a client accidentally lets something slip.
Additional Clustdoc features include a collab tool, instant messaging, integrated forms and templates, GDPR compliance, automated follow-ups, e-signature, and third-party integration with verification apps and CMS systems.
Trello
Trello is a collaboration and planning tool that can be used for project management. It can be set up with lists that track the progress of the tasks that you add to it. While this tool doesn’t directly help you create marketing materials, it is incredibly useful in planning and monitoring the tasks needed for creation.
Hootsuite
Hootsuite is a social media management platform. Social media is the number one easiest and most cost-effective way for you to expand your business reach. For brokers in particular, social media is a great way to interact with potential clients and create a buzz about the business.
With Hootsuite, you can manage all of your social platforms from one dashboard. This means that all of your likes, follows and posts can be viewed at once. You can also use Hootsuite to schedule posts ahead of time, leaving your team more bandwidth to focus on serving your clients and growing your business.
Read More: Social Media Cheat Sheet
Canva
Not all businesses have a design-minded person on hand to create beautiful graphics at the drop of a hat. That said, including well-designed graphics and imagery are key to boosting client engagement. If you don’t have a designer in your business, Canva is the perfect solution. It’s an online graphic design platform that offers images, gifs, illustrations and templates that make designing something beautiful a breeze.
Mailchimp
Email marketing is an important tactic in any marketing strategy. Although it’s been a standard for a long time, emails are still effective. From newsletters to e-shots, there is no more effective way to communicate to your clients and prospects at once.
Mailchimp is one of the most well-known email marketing platforms and it’s drag and drop email editor and ready made templates are especially useful for brokers who don’t have the time or extra funds to get bespoke newsletters created. (There’s even a free plan for smaller businesses.)
Conclusion
Many mortgage brokers are completely clueless when it comes to effective marketing. Mortgage brokers don’t have the time or money required to spend advertising so it’s important to be smart about how you market yourself.