There are thousands of social media marketing tools for small business. How do you know which ones to use? We’ve compiled a list of the best social media management and marketing tools to help.
Social media can be one of the most powerful tools in your marketing toolkit. But finding the right social media marketing tools for your small business can be challenging. This list of social media tools and tips will help you stay ahead of the curve while organizing all your social media marketing campaigns in one place.
Facebook’s Ads Manager
More and more businesses are turning to Instagram and Facebook ads to reach new customers and make sales. But few businesses are tracking their performance.
If you’ve ever run an ad campaign before, you know how important it is to track and measure the success of your current ads so you can replicate (and improve on!) that success in the future.
And when it comes to Facebook and Instagram ads, there’s no better tool for this than Facebook’s Ads Manager.
Instagram uses Facebook’s advertising platform to run all their ad campaigns. So any ad setup, goal setting, budgeting, and creation is all through Facebook Ads Manager!
Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools.
And the best news? Facebook’s Ads Manager is free to use!
Social Blade
If your business regularly works with influencers, it’s a good idea to build in some health checks for your influencer partnerships. And Social Blade is the best tool for that!
Marketed as a statistics website, Social Blade lets you track user data and growth trends across multiple social channels, including Twitter, YouTube, Twitch, Instagram, and more. And it’s all for free!
Just type in the name of an account, select Instagram from the drop-down menu, and then peruse through tons of valuable insights and analytics.
One Social Blade feature that we really like is Historical Data, which lets you see the number of followers an account has gained and lost every day across a period of time.
If you notice any big spikes in follower growth, it could mean that the influencer is using a bot to grow their account.
Note: growth spikes can also be explained by other reasons, like being shown on Instagram’s Explore page, having a post go viral, doing a giveaway, or being featured in the media, so take the data with a grain of salt.
Ready to scout out your next influencer partnership?
Download our free Instagram Influencer Marketing Strategy Guide — learn about influencer marketing trends, finding the right influencers for your business and how to track the success of your influencer marketing campaigns!
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Unsplash
Unsplash is one of the best places on the internet to find beautiful, royalty-free photos. With over a million images available for download, you’re pretty much guaranteed to find the exact photo you need.
It’s easy to think of stock images as cheesy, overly-posed photography but everything on Unsplash is classy and beautiful.
The Later team regularly turns to Unsplash for everything from social posts to crafting demo images for the blog!
Upload them straight to your social channels, or use them to create collages or mood boards. It’s all completely free, so let your imagination run wild!
Now that your social media management kit is ready to go, you can start to level-up your social game!
Start playing around with some of these social media management tools and start experimenting more with your strategy — they’re all free after all, so you’ve got nothing to lose!
NapoleonCat
NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.
The Auto-moderation feature helps social media managers in managing their profiles hands free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.
With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.
SocialOomph
SocialOomph offers a wide range of features for multiple social media platforms, from typical features like scheduling and analytics to some interesting ones like automatically removing outdated Twitter DMs from users’ inbox. According to the statistics by Zendesk, SocialOomph ranks in the top 5% of social media management apps.
This tool has capabilities to manage your activities across many social media platforms, such as Facebook, Twitter, LinkedIn, and more. For Twitter, it can automate direct messages to new followers to welcome and start building a connection with them. You can also look for high-influencing Twitter individuals by setting up keyword searches.
Zoho Social
Zoho Social offers great support in growing your business, or even agency, by optimizing your brands on social media platforms. The tool features a cohesive function list that allows you to track your social channels’ performance seamlessly at ease.
With Zoho, you can flexibly schedule your posts with your own timeline, or use Zoho’s predictions for the times your followers are the most active to increase the reach rates. The tool is supported by a content calendar that enables you to visualize the posting timeline and organize your posts as you wish. Monitoring your posts on Zoho Social is no longer challenging as there are multiple listing columns provided to keep you updated with what matters across channels. Especially, you can grasp your audience’s insights with the comprehensive analytics tool pack including Facebook lead ads, CRM integrations, and advanced reporting features.
Zoho Social offers some quite affordable plans for individuals, businesses, and agencies, ranging from $15 to $400 per month. Each plan is provided with an equivalent feature list to satisfy specific market needs. You can try these plans for free in advance, and consider your payment later after the trial ends.
Ubercircle
Ubercircle will help to streamline your social media processes and deliver content to your audience effectively. You can save hours of planning, scheduling, analyzing, and reporting on social media networks. It takes only 10-20 minutes a day to get all tasks on set and ready to go live.
Ubercircle allows you to work straight from the web without having to download the app and install anything. That makes things more convenient!
Another noteworthy feature is the ability to organize photos and videos. All your photos and videos will be stored in one place accessible on any device. It’s easy to sync photos and videos from the phone, desktop, Google Drive, or Dropbox. From here, you can also edit your media with a few drag-and-drop operations.
Buffer
Buffer has been a popular social media management tool for a long time. It’s an intuitive and dependable place where you can manage your social media networking in a neat and organized dashboard.
The app offers a full package of features for publishing, engagement, analytics, and team collaboration. Your scheduled posts display in a queue list format. You just need to scroll down to see which posts already go the status of your posts, whether they go live, platform and time.
On Buffer, you can track your followers’ activity and know the perfect time to publish your content based on that.
Friends+Me
Friends+Me not only focuses on Google+ features but also helps you to achieve goals by boosting your content promotion across all social media networks. Frends+Me enables you to stay focused on the creation of great content to share, which is the best way to increase your brand visibility. It has available plans for businesses of all sizes.
Users can share their Google+ content to other networks effortlessly. It’s flexible and simpler than many other tools.
Sprout Social
Another all-in-one social media management tool is Sprout Social. It provides tools that cover all essential aspects of social media management – ranging from scheduling, drafting, publishing to monitoring and reporting.
Especially, Sprout Social has social CRM tools that help you understand your customers, serve them in a better manner, and establish a strong relationship with them.
Reporting is a superb feature of this tool. All reports for Facebook, Twitter, Instagram, or LinkedIn are designed so neatly and beautifully that you can use for further purpose without having to edit anything on them.
Conclusion
We hope this article was able to provide you with some ideas for social media marketing tools for your own business. If so, please comment below and share your thoughts!