Every business needs to reach as many prospective customers as possible and email marketing is the best way to achieve this goal. With the emergence of cloud-based software applications, it becomes easier for small businesses to reach a large number of audience through customized emails and newsletters. One feature stands out from the others namely mass email marketing tools and software.
If you are in the business of email marketing then there can be nothing better than knowing the best mass email marketing tool. If you have been doing business for long, you might be aware that email marketing is one of the oldest and most reliable way of reaching a large audience. It is a proven fact that with an effective email campaign, you are able to reach out to millions of people and bring your product/service to their notice.
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What limitations do free email marketing services have?
Most free emailers restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
In regards to recommendations, I’d probably try out MailerLite or Sender to begin with, they have relatively good subscriber and email limits, along with an easy-to-use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. Sender includes advanced automations for free.
AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Mailchimp has been popular amongst beginners as well as enterprises. It’s been in business for 18+ years so it had time to build a polished, tested, revised product and that shows in it’s under interface, templates, reporting, etc.
Let’s look at features that will help an enterprise business:
Mailchimp’s Email Builder:
Mailchimp’s email builder is easy to use, has a clean interface and you don’t need to know HTML to create your emails
You will find 5 main categories of templates to choose from:
- Layouts (Featured & Basic): Choose an option and build on top of it
- Themes: Pre-defined templates you can customize
- Saved Templates: Templates you created or exported from 3rd party platforms
- Campaigns: Email campaigns you sent in the past
- Code Your Own: Option to create your template using HTML, from scratch.
All layouts are mobile-friendly.
Mailchimp’s Layouts:
Mailchimp’s Themes:
Mailchimp’s Campaign:
All the categories of templates can be edited with drag & drop functionality, except when you code your own. Mailchimp offers only 13 functional units for you to manipulate with text, images, social media, videos, and buttons.
Mailchimp’s Reporting:
Each campaign report in Mailchimp will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc).
In addition to this, you can also view more details under different tabs – activity, links, social performance, eCommerce purchases, conversations, and analytics.
There is also a built-in sharing tool that allows you to share your campaign report with colleagues of clients.
Mailchimp’s Integrations:
In an enterprise space, as your requirements are diverse, you might need to use tools outside of your email marketing platform.
So for the functions that MailChimp doesn’t provide on its own platform, it helps you to integrate with third-party tools, easily.
For example, you can integrate PayPal with Mailchimp and import contacts of everyone who buys using your PayPal into your email marketing ecosystem. Or you can create sophisticated forms and quizzes for lead generation, sales, and client onboarding on Typeform & integrate with your Mailchimp account.
For some of the websites, Mailchimp is a default option for email marketing integration (e.g. Shopify, Squarespace).
Mailchimp’s Pricing:
Mailchimp’s pricing is based on a combination of the number of contacts and the level of features you want to access. So if you have high customers or need advanced features, you will have to go for higher-priced plans.
And, do note that you will be charged for Subscribed, unsubscribed, and non-subscribed contacts because Mailchimp believes that they are still in your ecosystem & you can reach them via social media retargeting, etc.
Mailchimp’s Venture Into eCommerce
One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.
New ‘Websites and e-commerce’ plans were introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees is reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.
Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.
All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.
And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.
But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers.
ActiveCampaign
While ActiveCampaign may not be a name brand platform, it’s just as capable of improving an enterprise’s email marketing. One of ActiveCampaign’s most unique and powerful features is its contact data collection. It can find and store a person’s age, gender, location, social media profiles, interests and more based solely on their email address. This means you don’t have to create an extensive subscription form; all you need is their name and email address. This helps increase the number of opportunities who are willing to fill out these forms, which means more leads for you to work with.
Speaking of subscription forms, ActiveCampaign comes with forms that you can add to your website to collect your website visitors’ contact information. After a visitor fills out the form, their information is automatically imported into your email lists so that they’ll receive your campaigns. Little manual work is involved in the process, which makes collecting and marketing to new leads a much less pain-staking process.
Color-coded workflows keep ActiveCampaign users organized
In addition, ActiveCampaign constantly analyzes their users’ campaigns to help prevent your emails from being identified as spam. Specifically, they compare good senders vs. bad senders and relay that information to you so you can adjust your campaigns accordingly.
One downside to ActiveCampaign is the integrations — more so, the lack thereof. It doesn’t support any native integrations with third-party tools, which can limit usability and scope. ActiveCampaign offers a large marketplace of over 300 extensions and apps to combat this issue, but those come at an additional cost, which can offset ActiveCampaign’s affordability in comparison to name brand products.
Looking For A Free Email Marketing Service To Scale Your Business?
Selecting the email marketing service that suits you best shouldn’t be a tedious or complex process.
To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. Moreover, it should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing.
Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy with tested functionality that doesn’t break the bank!
Conclusion
Mass email marketing software is an effective way to communicate with a large number of customers. Using mass email marketing software can increase profits and help you communicate more efficiently with your customers. the best choice for you is recommended for you.
Email marketing is the art of sending emails to groups of people. Just like any other form of marketing, it takes skill and expertise to create emails that are not only captivating, but also advertise your website in a manner that is measurable. It’s not always easy to make your emails stand out among the thousands sent across the world each day. Emails that don’t stand out mean they don’t get opened. And if you don’t get your message across, it’s as good as nobody read what you wrote.