A multi-channel ecommerce software is a critical aspect of your business strategy. You are selling on numerous channels with the same company. It could be the case, you have a mall-store and sell from your website. Or you are integrated with multiple sales partners by selling widgets across multiple channels. In short, it is a channel management software designed for multi- channel commerce.
Multi channel management software are very common in today’e time. These are ecomerce business solution for working different channels. Like, online stores, apps, online marketplaces and shops etc. Multi channel software helps you to manage your entire ecommerce business in a single place. You can track your order as well as inventory, view customer cart and monitor price of products at sellers websites etc.
If you already have a growing e-commerce business, you know how hard it is to simply keep track of all the customers who contact you by phone, email and social media. You may even have looked into multi-channel customer service management software, but aren’t sure which one to choose.
Multi channel ecommerce software is a two words combination that enables your ecommerce business to sell on all of the marketplaces and shopping channels you want. In this post we are going to review some of the most popular multi channel ecommerce software out there.
Choose Your Platform Wisely
Whether you’re a new business or a more established business that’s looking to expand, there’s a platform available for you. No two platforms are the same though, so make sure you know what you want and need before entering into conversations.
Sellbrite
Sellbrite enables eCommerce brands & retailers to list and sell products effortlessly across multiple online sales channels and gain centralized control over inventory and order fulfillment. With a simple, intuitive interface, Sellbrite provides a powerful multi-channel solution for sellers with tools and automation to simplify listing, prevent overselling, and optimize fulfillment.
Listing from Sellbrite is relatively easy once you set up Templates & Recipes, which allow you to automate listing items from your catalog and bulk updating data across multiple marketplaces. Sellbrite also removes the risk of overselling with automatic inventory synchronization across all channels.
Sellbrite works with popular marketplaces and shopping carts, including Shopify, BigCommerce, Amazon, eBay, Etsy, and Walmart. Sellbrite pricing starts low at $49 per month.
Sellbrite Pricing
| Plan | Orders per month | Pricing |
|---|---|---|
| PRO 100 | Up to 100 | $49 / Month |
| PRO 500 | Up to 500 | $149 / Month |
| PRO 2K | Up to 2,000 | $249 / Month |
| PRO 10K | Up to 10,000 | $399 / Month |
ChannelAdvisor
ChannelAdvisor is one of the largest multi-channel listing software options out there, and with a powerful set of enterprise-grade tools, the solution is ideal for medium to large businesses.
With strong multi-channel synchronization and automation across channels like Amazon, eBay, Walmart, Google, Facebook and dozens of others, ChannelAdvisor functions as a complete multi-channel inventory management solution. The tool managers and automates listings, collects data, integrates with merchandising and marketing, and offers repricing and product intelligence. As such, it’s a sophisticated and robust listing tool option.
Deliverr integrates directly with top listing tools like ChannelAdvisor, Sellbrite, and more so you can enable fast shipping with the click of a button
ChannelAdvisor stands out with strong front and backend tools, as well as an experienced, full-service approach to eCommerce optimization and automation.
GeekSeller
Originally designed as a Jet.com automation tool, GeekSeller has branched out to offer inventory automation and management for Jet, Walmart, eBay, Amazon, Shopify, BigCommerce, and a range of shipping and 3PL solutions.
GeekSeller pricing starts at $200 per month and go up to $1,000.
GeekSeller offers multi-channel inventory synchronization, real-time inventory updates, order management, repricing, and order fulfillment tools. However, GeekSeller only offers basic listing migration tools, so you will likely have to edit listings individually for each marketplace you sell on.
SeCommerce by Silver Earth – Best multi-channel eCommerce software for advanced customization
SeCommerce is a leading SaaS solution fpr managing multiple ecommerce websites and POS storefronts. Their intelligent platform gives users the ability to manage multiple storefronts without compromising on customization. It enables ecommerce managers to rapidly scale their ecommerce businesses and customize each store accordingly.
The tool can manage multiple inventory locations with real-time inventory tracking. It helps you track transfers between stores and purchase orders from vendors, and offers real-time inventory syncing with all your websites and every POS location.
Users can upload products to multiple marketplaces including Amazon, eBay, and others. The tool allows users to automatically sync inventory changes and incoming orders with your order fulfillment mechanism. It also accounts for receiving and storing inventory in different physical locations.
In terms of customization, users can completely customize the look and feel of the storefront according to their design aesthetics. You can access a full-featured and highly customizable shopping cart that accepts payments through PayPal, credit card, or even direct deposit. You can add custom messages, enable or disable the postal code requirement, get shipping cost estimation, and more.
For reporting and analytics, the platform does a good job of summarizing the performance of 10s of storefronts in a single place. It gives insights on net sales, gift card usage, COGS, and more.
Support is available via call and email but is limited as higher support is an add-on feature. Also, the lack of documentation can make things a bit difficult to figure out at first.
The basic core plan of SeCommerce starts at $299 per month with multiple add-ons for training and support.
Jagged Peak – Best inventory management software for real-time data availability
Jagged Peak runs on a newly developed interface called EDGE. It enables greater personalization and mobility, and can present real-time inventory from all distribution channels, improving customer experience. It provides real-time availability across warehouses, stores, or other shipping points, and automatically directs orders to the optimal distribution point to save on shipping costs.
EDGE enables fluidity across multiple storefronts and empowers the customer to interact with the business without being limited by location with its “buy anywhere, fulfill anywhere, and return anywhere” option. The EDGE platform connects frontend and backend systems to give you a real-time view of all orders and inventory from different distribution channels.
There are options to customize color themes based on user preference. Using rules-based order management and handling ensures each order is executable and shippable, which helps to organize the pick, pack, and ship process.
The product integrates with Apple Pay, Avalara, Chase, PayPal, and more. Support is available 24/7 via phone and email. Pricing is available upon request.
CORESense Connect – Best multi-channel ecommerce software for SKU-related features
CORESense Connect is an all-in-one point of sale, ecommerce, and retail business solution. It has tools for point of sale, store operations, inventory management, and more. It also provides an inventory database with a real-time view of your business.
It has a simple, easy-to-use interface that speeds up customer checkouts. Tasks like entering product SKUs or searching for product info via barcode, direct processing of credit cards within seconds, and more are simple to carry out. It lets you manage cross-channel promotions, fulfillment, and returns, as well as in-store pickup of online purchases. It also enables dropshipping for out-of-stock items and transactions that require multiple forms of payment.
It works out of the box with industry heavyweights like Magento, Amazon Seller Central, QuickBooks, and other ecommerce apps. Support is available via phone and email. Pricing is available upon request.
Zentail
Zentail is best for sellers doing at least $500,000 in GMV. It is a popular solution among Amazon sellers and website owners who are looking to go multichannel for the first time.
It supports today’s major U.S. sales channels, including Amazon, Walmart Marketplace and eBay. It does not currently support international marketplaces or certain niche channels, like Etsy, but focuses on providing deep, reliable tools for each channel that it does support.
Zentail is best known for SMART Types, the “brain” behind its listing automation capabilities. It is also the only universal change management tool, which can automatically format and optimize your product listings according to new marketplace requirements. Other notable features include: listing error resolution, bulk edits, business rules, listing splits, inventory management and business analytics.
- Capterra rating: 4.7/5
- Featured review: “An up and coming, all encompassing, E-commerce [sic] management solution.” – Ben G. on Capterra
BigCommerce
BigCommerce offers pre-built integrations for Facebook, Amazon and other channels so that you can manage your listings from one place. You can also leverage features like Instagram Checkout to further promote your brand, plus merge your online with your offline sources to sync sales, inventory and revenue.
BigCommerce’s multichannel functionality is designed to fulfill basic listing needs. It has partnerships with other third-party platforms (including Zental) to provide more advanced solutions for businesses that are looking to scale.
BigCommerce’s multichannel features are worth a go if you already use BigCommerce to host your site. Otherwise, you will likely want to look at a more end-to-end tool that’s specifically built for multichannel.
- Capterra rating: 4.3/5
- Featured review: “Best online platform for start-ups and beginners to innovate business.” – Harsha V. on Capterra
CedCommerce
CedCommerce enables small and medium sellers to move their product catalog from their online store to some of the largest eCommerce marketplaces of the world. Sellers using Magento, Shopify, and Woocommerce, Bigcommere, and Prestashop can now connect with marketplaces like Amazon, eBay, Walmart, Jet, Etsy, Wish and more.
Their multi-channel solutions are SaaS and plugin-based, and help sellers move data according to different marketplace guidelines. Sellers can opt to move sets of data or bulk import their listings. CedCommerce also helps to curb overselling, allowing merchants to auto-accept orders and synchronize inventory counts across marketplaces.
CedCommerce has both direct payment and subscription-based models, which start at $30 per month on annual plans.
InkFrog
Note: InkFrog is an inventory and order management tool that exists within the Shopify marketplace.
InkFrog is an eBay-focused listing tool offering integration with Amazon, Shopify, and BigCommerce. With pricing starting at just under $12 per month, it’s one of the cheapest multi-channel listing software solutions for eCommerce, but with the caveat that it is entirely focused on eBay.
InkFrog’s biggest advantage is that it offers an easy way for small sellers to move listings from Amazon to eBay or Shopify using templates to ensure that product descriptions and content are correctly formatted across channels, making it extremely valuable for listing management when setting up and managing products on new marketplaces.
Multi-Channel Ecommerce Software Comparison Criteria
What do I look for when I select the best multi-channel ecommerce software? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive? Is the user interface easy to navigate, and is it easy to execute your desired actions?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Do the knowledge base and user guides help in getting the job done?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations? Multi-channel ecommerce software is geared towards selling on multiple platforms. To support that, it needs to integrate without any hiccups with all the major marketplaces, as well as with other ecommerce tools in your tech stack, such as PIM software, PLM software, warehouse management systems, and more.
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Conclusion
With the recent rise in popularity of online stores, many new companies have jumped on the bandwagon. Ecommerce is now mainstream and it’s not just small established businesses doing the online shopping – big name brands are joining the party too. To succeed in a domain which is increasingly crowded, companies need to start considering multi channel management software.
Selling your products or services online is a very common approach in today’s business world. While you could go solo, it can be easier to partner with another business if you want to expand and scale your business globally.