Email marketing is not something that you can begin doing on a whim. Ignoring the basics of email marketing will get you no where and only waste your time, money and resources. But if you really want to succeed in your email marketing campaigns and stay a top contender in your niche, you need to know about the best new email marketing software 2021.
There’s no denying it, email marketing is still king. And quality email marketing software makes it easy to keep up with your contact list, create and send attractive campaigns, and get detailed analytics on your results. Luckily for you, there are plenty of options out there – many which are free – so you can give each of these programs a shot, test them out and decide which one works best for you. Here’s our picks for the Best New Email Marketing Software:
In this article, we’ll be covering the best email marketing software platforms you can use to build high-quality email campaigns for your business. We’re basing our list on several characteristics, including capability, breadth of features and ease of use. Here are the best email marketing services for you to consider.
The email marketing software has been the heart of all campaigns. With the best email marketing you can awaken your subscribers with news about your business. The communication is about the most powerful thing in the business. Without a good connectivity between you and your customers, it will be hard to undestand their need and give a simple solution with your product or services.
What are the Best Email Marketing Services?
A good email marketing software is absolutely essential in order to take advantage of the best asset your business can create – an engaged email list. The right email software is going to provide many functions to best communicate with your audience including tagging, automation, segmentation, and more.
Rejoiner
Rejoiner is another e-commerce specialist that puts a heavy emphasis on automating campaigns across the entire consumer journey. Unlike Omnisend, Rejoiner doesn’t offer a free plan – in fact, there are no plans at all. You simply pay a monthly fee, based on the number of contacts you have, starting from $95/monthfor up to 2,000 contacts and 15,000 emails.
Aside from simple pricing, the other key benefit to Rejoiner’s no plans approach is that you get access to all of its features, no matter how much you pay.
Rejoiner offers extensive email marketing features, including a drag-and-drop builder, A/B testing, dynamic discount codes, product recommendations, customer scoring, webhooks and a built-in reporting suite.
You also get an impressive array of email automation features to maximise the effectiveness of your strategies. You can automate cart abandonment and browse abandonment campaigns to chase up lost leads, run prive drop campaigns to incentivise prospects, create win back campaigns to bring customer back and a range of automated customer retention campaign types, including post purchase, VIP and subscription retention.
Sendinblue
We use Sendinblue to send transactional emails to our customers and this alone makes it an invaluable part of our marketing automation flow. It’s a very affordable tool that combines one of the best email builders we’ve used with email templates that make it easy to get campaigns running quickly.
As an all-round email marketing tools, Sendinblue provides all the essentials you need but it doesn’t offer much in the way of CRM features or reporting. For example, there’s no lead scoring or segmentation and you can’t create invoices or set up recurring payments.
In fact, the list of what Sendinblue can’t do is surprisingly long for a marketing automation tool in today’s industry. We don’t mind this at all, though, because it does such a good job of what it’s designed to do and fits perfectly into our wider automation and CRM system.
With ActiveCampaign and Sendinblue running alongside each other, there isn’t much else we need when it comes to email marketing automation and CRM.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Benchmark
A good option for agencies
Benchmark is an interesting option for any business looking for a well-designed and easy-to-use email marketing tool.
While not quite as well known as other tools in the top ten, they’ve become an increasingly popular response to “Which tool are you moving to?” in our survey.
Benchmark do everything pretty well and are reasonably priced, but there’s one thing that really sets them apart from other email marketing tools – and that’s design.
Everything from their templates to the platform itself is beautifully-designed – and not just visually attractive, but great user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and creating the right impression with contacts.
Benchmark is a good choice for any small business that needs simple, easy-to-use email marketing and automation software. It’s likely to be a particularly good choice for small agencies and consultancies where design is important both from a staff training perspective – and also providing a good experience for clients.
What are Benchmark’s key features?
- Visual email builder
- Marketing automation
- 1,500+ Integrations
- Landing pages
- Surveys and Polls
- Reporting
- Sign-up forms
- A/B Testing
ConvertKit
A good option for bloggers
ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands.
Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.
If you’re a creator that just needs a simple tool to serve your audience with regular content, there’s no better tool.
MailerLite
A good option for personal projects
At the opposite end of the price spectrum, we have MailerLite, which is among the best email marketing tools for value for money (it’s free for sending up to 12,000 emails/month to less than 1,000 contacts).
Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool irrespective of industry. Whether you’re growing a small charity, a side-hustle, or are a freelancer starting out, MailerLite offers everything you need to send bulk email marketing campaigns.
If you’re a small business, I’d suggest that a tool like ActiveCampaign may be a better fit, as they offer an in-built CRM and more advanced marketing features for roughly the same price.
For beginners and personal projects, where you just need to send beautiful email campaigns to engage your audience, MailerLite is ideal.
If you want to give MailerLite a spin, the folks there have kindly offered Venture Harbour readers an extended 30-day trial (instead of 14 days) via this link.
EmailOctopus
A good option for developers
There’s long been a notion in email marketing that the most affordable way to send emails is using Amazon’s Simple Email Service (SES). Yet, the UI just isn’t built for marketing teams to create campaigns.
Many email marketing services have tried to bridge this gap – from Sendy to Moonmail, but they’ve often ended up either falling short on features or gravitating towards being more developer-centric.
EmailOctopus have nailed this balance.
Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
What Features are Important in Email Marketing Software?
You will find our list of email marketing software useful whether you’re a startup conducting email marketing for the first time or an established company trying out new strategies.
But, you may not know how to choose the right email marketing platform from the many options presented to you.
Below, I’ve listed several factors that you need to consider when picking the best email marketing software that will save you time, convert leads, nature customers, and grow your business.
1. Ease-of-use
If you have to spend countless hours trying to figure out how your email marketing platform works, then that kinda defeats the purpose, doesn’t it?
You must choose a platform that is powerful, but also easy to use so you can save time creating and managing effective email campaigns.
You might read through user reviews to find out how easy to use the platform’s interface is before making a choice.
2. Segmentation
Being able to organize and sort your email addresses is an important feature of any email service provider.
It allows you to laser in and target specific groups of your subscriber list so you can send them more relevant, personalized content and offers that they are actually interested in.
This type of personalization has been proven to be extremely effective in helping to boost conversions and increase sales and email marketing.
With this type of email personalization, you’ll be able to leverage detailed information about your customers in order to position your brand messaging in a way that truly resonates with them.
3. Customization
In addition to being able to target your customers based on the topics they are interested in, the right email marketing software will allow you to customize your emails using a variety of professionally designed email templates.
These allow you complete control over every aspect of the messages you send out. You will be able to create stunning, unique emails and personalize each one to align with your campaign goals.
4. Deliverability
The email marketing platform you choose should be poised to offer you maximum deliverability.
You’ll find that although your email marketing may be CAN-SPAM compliant, a lot of email platforms tend to have poor deliverability rates which will ultimately impact the effectiveness of your campaigns.
So, you might want to choose a platform with a reliable sender policy framework (SPF), one that monitors blacklists, and removes inactive users in order to reduce bounced emails.
5. Responsive Display
A lot of customers access emails on their mobile devices, and it’s extremely difficult to read some types of emails when using a mobile screen.
So make sure you use an email marketing system with a responsive display so that your emails are displayed perfectly on smartphones and tablets.
Conclusion
Email marketing software to make it easy to send marketing emails and automated emails. Easy-to-use features include drag and drop editing, list management, CRM integration, social sharing and reporting. Includes signup forms that match your branding, dozens of free templates and thousands of stock photos.
Email marketing is still a staple for many businesses. For the unfamiliar, this type of marketing aims to enhance visibility and brand awareness by sharing information and updates either through an email newsletter or advertisements within email inboxes.