Have you been tasked with creating a survey by your boss but don’t know which is the best online survey tool for small business? Or maybe you’re looking to create a customer satisfaction survey for your website.
When it comes to online surveys and small businesses, choosing the right survey tool can be quite a challenge. There are many good options like Google Surveys and Survey Monkey, but those have been tried and tested for years already. This article will help you take a look at some emerging survey services which could help you move your business to the next level.
Survey Planet
Survey Planet is a questionnaire tool that includes custom themes, pre-written question (which can be combined with your own) and a responsive layout. In addition, users can make use of question branching and multiple languages. While creating a survey, you can simultaneously preview a live copy of your survey on the same page. Survey Planet offers both a free and paid plan.
Website: www.surveyplanet.com
HubSpot Forms
HubSpot Forms makes it easy to send surveys to your customers so you can understand what they think and feel about your product or service. You can easily add your form onto your website in seconds, or use a standalone form page.
Everyone who fills out your form will be automatically routed into HubSpot CRM, which is free. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized email.
HubSpot Forms is included in their free tier for their marketing hub.
Qualaroo
Qualaroo is a top choice for online survey creation tools, thanks in large part to their Qualaroo Nudge™ feature.
The Nudge™ appears in a non-intrusive way so you can gather insights via various channels. You can target this feedback mechanism based on who your audience is, where they are, when they visit, how often they visit, and more.
You can place Nudges™ within mobile apps, tablets, and mobile browsers, and on any webpage. You can even create a Nudge™ as a unique link that you can share via email, chat, and more.
Additionally, its integration with IBM’s Watson’s Natural Language Understanding can deliver analysis about your audience’s sentiment, specifically how they feel to help you discover why they make a certain decision.
Pricing starts at $25/mo. for the Essentials plan and $50 for the Premium plan. You can try any plan free for 15 days, and Qualaroo offers a zero cost plan as well. Simply put, both small and large organizations alike can find a plan that fits their needs.
Google Forms
Google offers a suite of free tools to help you with all of your online efforts, from Google Docs to Gmail. They also offer one of the best free survey tools available. Google Forms allows you to create unlimited surveys, with unlimited questions and receive unlimited responses.
Plus you can custom design your forms to meet your specific needs and export the data to Google Sheets to better analyze your results. Google is also one of the true full featured free programs – you get complete functionality without ever having to upgrade to an advanced paid version.
SurveyMonkey
SurveyMonkey is one of the most popular online survey tools. It’s well designed, easy to use, and allows you to embed surveys on your site. The free version offers you up to 10 questions, 100 respondents, and 13 question types.
Customization options are limited, but they do offer templates. Unfortunately the free version doesn’t allow you to export data, but paid versions start at $25/mo.
CrowdSignal
CrowdSignal‘s free version offers unlimited surveys, unlimited questions, and unlimited responses. However you can only customize surveys and export data with the paid versions. CrowdSignal integrates seamlessly with WordPress.
Upgrading removes the CrowdSignal branding and adds custom CSS options, data export, and access to email support. Paid plans start at $17/mo.
SurveyNuts
If you need to create a survey as quickly and easily as possible, SurveyNuts is the best option. You can create your survey right on their homepage and you don’t even need an account.
Surveys are limited to 10 questions, but you have 100 responses. Unfortunately, you can’t customize surveys or export data without purchasing their Pro plan at $25/mo. But if you need to create a short one-time survey, you can get the job done in a couple of minutes with SurveyNuts!
Zoho Survey
With a Zoho Survey free account, you can create an unlimited number of surveys with up to 10 questions and 100 responses. Surveys are not customizable and you can not export data on a free plan.
Paid versions, starting at $20/mo, offer interesting features like offline surveys, multilingual surveys, email notifications, and advanced reporting options.
Survs
Survs is a collaborative platform, designed to let groups design and distribute surveys together. Users can add passwords to secure surveys, brand templates, and utilize skip logic.
The free version includes 10 questions and 20 responses, with a pretty large customization deck. For password security, data exporting, and advanced report filtering, plans start at $19/mo.
LimeSurvey
Best suited for non-profit organizations, universities, and similar institutions, LimeSurvey is an open source download. This means a community of developers and users are available to provide support and guidance on how to best use the software.
Its free service includes 25 monthly responses, unlimited quizzes and administrators, and up to 10 MB of data storage. Paying $24/mo jumps you up to 1,000 responses each month, 250 MB of storage, and no ads.
AskNicely
AskNicely is a feedback tool that focuses on helping you collect real-life comments and real-time ratings. This tool aims to start a conversation rather than an interrogation by allowing you to ask for survey responses at the right time using their rich insights.
You can also personalize your surveys by using your logo, brand colors, trusted domain, and your customer’s name.
Pricing is not available on AskNicely’s website, but you can book a demo to get pricing information.
JotForm
JotForm is an online form building tool that allows businesses to generate surveys to gain feedback quickly. Their drag and drop survey maker is free and allows you to add your own questions, set up branching logic, and share custom surveys on a variety of devices to start collecting responses right away.
You can upgrade to paid tiers to gain access to more monthly submissions, additional space, more payment submissions, and a higher limit on the number of forms you can create. Paid options start at $24/mo.
SoGoSurvey
We’ll begin with SoGoSurvey for one simple reason—as far as free survey tools go, you won’t find another that delivers so much value.
The SoGoSurvey UI.
SoGoSurvey is an end-to-end survey design, distribution, and analysis platform. Because it provides a full suite of functionalities, SoGoSurvey users will never need to find additional tools for survey-related tasks―even if they’re not paying a cent.
Here’s a (far from exhaustive) sample of the tasks you can complete with the free SoGoSurvey account plan:
- Unlimited surveys
- Unlimited questions
- 24 unique question types
- Three skip logic/page branching feebies
- Ability to embed surveys into emails and web pages
- Up to 200 respondents per year
- Data export functionality (Word documents and CSV)
Best of all, SoGoSurvey doesn’t put support behind a paywall. If you’re a free user and you encounter a problem, you’re entitled to 24/7 email customer service.
And if you’re looking to upgrade, here’s what you pay and what you get:
Typeform
Typeform wins the championship belt for creative survey creation.
Typeform’s interface is elegant and its style is attractive, reflecting the company’s motto, “Asking questions should be easy, human, and beautiful.”
The free version, nicknamed the CORE plan, has a ton to offer, including:
- Unlimited questions
- Unlimited answers
- Data export
- Custom design themes or choose from templates
- Basic reporting
These are some pretty great features to find in a free version, especially the unlimited questions and answers. While logic jumps aren’t available for CORE users, you can pipe respondent answers into the text of your survey (for example, if a user gives their name, you can call them by name in the following questions).
The Pro version, for $25/month, includes payment fields, a calculator feature for scoring and pricing, options to send respondents follow-up emails, etc.
With a beautiful design and hefty capabilities even in the free version, Typeform is definitely worth checking out.
Conclusion
The quality of information in your small business marketing efforts is dependent on the quality of the surveys you build. If your questions are poorly worded or too leading, you’re going to end up with data that isn’t really useful for your purposes. Below are the top online survey tools for tens of thousands of businesses around the world. They all offer free trials and paid plans starting at $20 per month.