Social Media has become a huge business and every time you engage with someone through your online channels, it is accumulating data about your audience. In this realtme world of social media analytics, numbers are power. Social media analytics needs to be taken seriously because in many cases, it’s measurable.
With social media analytics, you can see how your website’s content performs on social media and determine the best times of day to post to see the most exposure. With paid tools, you can turn your website into a profit engine with each post.
The article introduces the readers to two different types of social media analytics, one that is free and one that costs money. The article explains what each type includes and what makes them unique, helping you decide which one will work for your company’s needs.
Best Paid Social Media Analytics
Sprout Social
Understanding how social media outcomes vary across different channels might be crucial. To make these comparisons, Sprout Social offers cross-channel statistics on elements like tags, trends, and competition performance. You can make typical reports for presentations using the program as well. You must upgrade your subscription to include Premium Analytics if you wish to make customized reports for a particular KPI.
Price: Starting at $99 per user per month with a 30-day free trial available.
Buffer Analyze
Online brands who want straightforward analytics they can use to make decisions can use Analyze from Buffer. The tool is perfect if you’re new to social media marketing because other social media analytics tools’ overwhelming array of metrics and capabilities might be bewildering. Buffer Analyze integrates with Facebook, Instagram, and Twitter to provide suggestions for what to publish, insights about your audience, posts, and Stories, as well as a quick way to produce reports.
Price: Starting at $35 per month with a 14-day free trial available.
Keyhole
With Keyhole, you may discover your consumers’ social media preferences (including what attracts their attention), their activity patterns, and their demographics. By examining their levels of involvement with specific audiences, the technique may also be used to discover potential influencers. Within the tool, you can even contact influencers.
Price: The free version gives you 1,000 posts. For additional posts, prices start at $99 per month, with a 20-percent discount if you pay for the whole year.
Hootsuite Analytics
With Hootsuite Analytics, you can view the stats for all of your social media posts and profiles in one location. With the help of the editable templates, decide what you want to track, and then export the data to the desired file type to share reports with stakeholders. Utilizing indicators for productivity, reaction time, and resolution time, you can also assess team performance.
Price: Starting at $19 per month, with a 30-day free trial available.
TapInfluence
TapInfluence is a social media analytics platform designed exclusively for influencer marketing. The tool helps you locate and collaborate with influencers. The tool helps you find influencers who are most likely to be appropriate for your company by providing information on their reach and engagement, the expected price they will demand, and the characteristics of their audience. Then, you can use the tool to evaluate performance in a number of ways, including by comparing it to industry benchmarks, to make sure your influencer campaign is profitable.
Price: Unknown — users need to contact TapInfluence for current pricing.
Meltwater
Meltwater is the answer for social listening, media monitoring, influencer management, and analytics combined. You’ll get real-time information on a range of indicators, including as analytics that measure PR and the ROI of influencers. If the tool notices something crucial, you can also get email alerts.
Price: Unknown — users request a demo and then receive pricing.
Shield
Many of the aforementioned apps include metrics for Twitter, Facebook, and Instagram, but what if you’re trying to reach people on LinkedIn? Shield is the best choice. It offers real-time data on all the crucial parameters, just for LinkedIn, to display your month-over-month development.
Price: Starting at $12 per month for one account and $24 per account per month for teams with multiple accounts. A 10-day free trial is available.
Zoho Social
Zoho Social is an additional alternative for LinkedIn, while it also offers analytics for Facebook, Instagram, and Twitter. Zoho Social is a software suite that offers scheduling, a content calendar, and a dashboard that lets you quickly assess your success. It is much more than just an analytics tool. It’s made for both companies and agencies; for the latter, you can manage all of your clients from a single dashboard and give users their own roles.
Price: Starting at $10 per month.
Oktopost
Oktopost is a tool for B2B enterprises to manage and analyze social media. Along with capabilities that B2B organizations in particular may utilize, including employee advocacy, the product also integrates with other applications you frequently use, such Marketo, Salesforce, Google Analytics, HubSpot, and Zapier. Thanks to its collaboration with Keyhole, Oktopost now has social listening and research capabilities.
Price: Unknown — customers book a demo and then receive pricing.
Sendible
You might enjoy Sendible if you want to manage most of (if not all of) your social media accounts with a single tool. The application offers information for Google My Business, Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. Additionally, it integrates with a plethora of services, such as Dropbox, Slack, Google Analytics, Medium, WordPress, and Google. With Sendible’s drag-and-drop tool, creating presentations with a polished appearance is simple. Additionally, you will get recommendations for content that is most likely to appeal to your audience.
Price: Starting at $29 per month with a 15-percent discount if you pay for the whole year. A 14-day free trial is available
Similar Social Analytics Tools
Keyhole
Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.
Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.
This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.
Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you
Sprout Social
Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.
You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.
The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.
Hootsuite
Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.
You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.
Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.
Zoho Social
We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.
Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.
From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.
Buffer Analyze
Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.
You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.
Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.
Brand24
You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.
Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.
The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.
Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort
Cyfe
One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.
The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.
The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.
No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.
CoSchedule
CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.
CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.
Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.
You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.
Brandwatch
Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.
After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.
Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.
If you wish to add mentions in your reporting, take a look at Brandwatch.
Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
Social Media Analytics Examples
- Website traffic – Lets you know what campaigns work and which ones do not.
- Traffic by source – Where do your visitors come from? Organic? Direct? Referral? Social?
- New vs returning visitors – Shows your relevance and piece performance.
- Sessions – Number of visits your site gets.
- Average length of the session – Knowing how long a visitor spends on your site helps understand navigation and ease of use.
- Pageviews – How many times does a user visit the same page?
- Pages with most visits – Helps show behavior flow.
- Exit Rate – Shows when and where someone left your site to identify where a loss of interest may occur.
- Bounce rate – Percentage of people who leave after only one page. This can show where issues on the page lie, such as slow loading or broken links.
- Conversion rate – How many visitors turn into sales.
In Which Scenarios Are Digital Analytics Used?
Digital analytics should be used in any online business. Whether you are the marketing manager or top-level executive, analytics can be used to set out a path and marketing plan for the whole company. There are many scenarios in which digital analytics can be applied.
A marketing manager the data to understand sales and where the issues are that are holding potential customers back from completing sales. Knowing where they are abandoning their carts, or showing disinterest in online marketing campaigns, means you can reformat how things are being done.
Analytics became a significant part of the marketing manager’s job when the world of business went to ecommerce and big data started to become a thing. You cannot do a good job in marketing if you don’t know how the site is working and your customers are behaving.
- If you are in an executive position, digital analytics can be used for reporting, budgeting, and justifying staffing changes.
- If you see analytics tools telling you that digital marketing campaigns are not working, or if prices are seen as too high and people are leaving without a purchase, you will know where there are issues.
- If there is an overwhelmingly high bounce rate, it may be time to look at your website developer and content staff.
Digital Marketing and Ecommerce guru, Colleen Romero, weighs in on the various metrics within digital analytics, saying,
“The most important metric is conversion rate. It should be trending up or staying consistent, depending on where you are with your ecommerce initiatives. Seasonality should also be considered. If the conversion rate begins to drop, then I would suggest looking at the bounce rate and top exit pages as a start. You should also gather feedback from customers to further inform your analysis and troubleshooting.”
By understanding where the trouble lies you can budget to improve those areas, increase sales, or simply hire staff to meet the company’s needs.
Social media analytics reports provide an overview of your performance and strategy.
Social media analytics reports provide an overview of your performance and strategy. They show you how well you’re doing compared to other companies, how your performance has changed over time, and what’s working for your competitors.
These reports are available on most social media platforms and provide insight into the effectiveness of your content. You can use these insights to improve the quality of posts for maximum impact and engagement across all social platforms.
This information can be displayed in a social media analytics dashboard, which aggregates all the data into one place.
A social media analytics dashboard is a way to aggregate all the data from across your social media accounts into one place. This makes it easier to monitor, analyze and make informed decisions about how you want to use your various platforms.
Social media analytic dashboards can be used for a variety of purposes, including:
- Tracking engagement with posts or topics – You can track how many times your post was shared on Facebook, how many retweets an article received on Twitter or even how many likes a comment earned on Instagram. This information can help you determine what type of content is most effective in engaging an audience with each platform (for example, maybe people don’t like long-form text posts as much as short video clips).
- Measuring performance over time – By comparing metrics such as views vs impressions; comments vs shares; new followers/following ratio (the number of followers divided by number following); etc., you get an idea of how well each piece of content has performed over time compared with other pieces posted around the same time period (or even previous periods). The comparison allows you to identify trends that may show whether the quality or style might need improvement so more people will engage more often.
Free Social Media Analytics Tools
Followerwonk
Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, go at your Twitter analytics. You may use the app to compare your social graph to others’, identify and connect with influencers, and create useful visualizations.
Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
SumAll
SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.
Quintly
Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.
Cyfe
Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter from one single location in real time. No more wasting countless hours tracking down your data from all over the Web every day!
Keyhole
Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.
Klout
Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.
ViralWoot
ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.
Addictomatic
Addictomatic is an easy-to-use tool for tracking the reputation and influence of your business. Its discovery technology uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to identify the most recent news stories, blog entries, photographs, or videos. The search results are divided into headers for better navigation.
Conclusion
Social Analytics Tools can be a powerful tool for growth and success in the business world. By using them to track your business activity, monitor your business performance, and grow your revenue, you can ensure that your business remains profitable and sustainable over time.