By giving you the ability to discover product failure, returns, refunds and shopping cart abandonment details that competing solutions cannot, your enterprise-level investment in Best Product Analytics Software will deliver a solid return and bring forth unique insights into your business. With its user interface and advanced algorithms, Best Product Analytics Software enriches data sets and provides actionable insights for product managers to utilize.
Best Product Analytics™ is a solution for enhanced product analytics and reporting. It provides a 360 degree view of product sales, marketing campaigns and customer engagement metrics by geographical distribution. Best Product Analytics™ builds a story behind the numbers to provide the right data at the right time to help your business grow.
Mixpanel
Website | Pricing | G2 Reviews
With the most sleek interface and experience of any of the platforms on this list, Mixpanel feels fresh and easy-to-use, and for the most part that’s true. Once configured, Mixpanel makes it stunningly easy for any non-technical stakeholders to analyze events and funnels, and to create interactive dashboards for real-time visibility and notifications. With robust customer relationship management tools like automated emails and push notifications, Mixpanel can help marketing teams drive trigger-based across various personas and cohorts. The main drawback with Mixpanel is the extensive setup and ongoing maintenance that your developers will need to do to make sure it’s properly tracking events as your product evolves.
Pros
- Web and native mobile
- Affordable at any tier
- Excellent user experience and interactive dashboards
- Robust features for customer relationship management
Cons
- Extensive technical setup and some ongoing maintenance
Great for
- Modern and tech-savvy product and marketing teams and high-growth companies
Amplitude
Website | Pricing | G2 Reviews
Amplitude takes product analytics to the next level with a truly impressive and sophisticated data and intelligence platform. It is enterprise-grade from the configuration process to the suite of possible integrations to the dashboard customization options. It lacks some of the CRM capabilities of Mixpanel but makes up for it in the ability to distinguish signals from noise with. However, all those features have a tradeoff — technical stakeholders from developers to data scientists will likely need to be involved from implementation to daily usage.
Pros
- Web and native mobile
- Far and away the most robust product analytics feature set of any solution
Cons
- Requires technical expertise for virtually every step
- The free tier is great but after that, it can get expensive quickly
Great for
- Very technical product or data science teams at companies of any size
Pendo
Website | Pricing | G2 Reviews
At first glance, you might be challenged to figure out the difference between Pendo and Mixpanel, but go under the hood and there’s a completely different focus. Whereas Mixpanel offers CRM capabilities, Pendo is all about product management workflows and planning. The core analytics capabilities are pretty comparable, although the edge goes to Mixpanel for user experiences and interactivity of dashboards. Where Pendo shines is with it’s all-in-one capabilities for collecting user feedback, creating interactive product tours, and even roadmapping. You can easily use Pendo for analytics and to replace several other tools.
Pros
- Web and native mobile
- Incredible set of features for product management
Cons
- The user experience can feel a bit clunky
- Extensive technical setup and some ongoing maintenance
- The free tier is pretty limited, and then it can get expensive quickly
Great for
- Customer-focused product teams at any company
UXCam
UXCam is the market leader for dedicated in-app product analytics. The tool is exclusive to mobile apps.
Reviews: 4,6 out of 5, based on 22 reviews.
Pricing: The first 100k sessions are free on the trial. Pricing upon request.
UXCam’s selling points:
- Reveal user frustrations automatically.
- Quickly understand the full user journey.
- Spot concealed bottlenecks.
- Know where and why users drop off.
- Get automatic element tagging.
UXCam comes with a quantitative analytics suite that enables deep analysis, but the advantages don’t stop there:
1. Discover the real sources of friction. Heatmaps show you where users press and what items they miss.
2. Get information on where users drop off and why. Find out how users flow through the funnel.
3. Replicate and reduce crashes. By replicating each crash in under 30 seconds, you save precious developer time.
4. Grasp the entire user journey with session replay.
UXCam’s clients have reported higher conversion and retention rates since they began using the service. You can get started with UXCam here.
UXCam takes 2 lines of code and less than 5 minutes to integrate.
What customers say about UXCam
Google Analytics
Google Analytics is a major player in the analytics space, providing product managers a strong solution to monitor user traffic and general product usage. The main power behind Google Analytics is in its powerful integrations to other tools to easily gather data to be used throughout your entire company’s tech stack.
Who is it good for?
Product & Marketing teams in the B2C space
Mixpanel
Reviews: 4,4 out of 5, based on 84 reviews.
Pricing: Starts at $36 per month with limited features and sessions.
Mixpanel’s selling points:
- User timeline.
- Predictive analytics.
- Custom dashboards.
Adobe Analytics
Reviews: 4,4 out of 5, based on 167 reviews.
Pricing: According to this article, pricing starts at $100,000. Adobe Analytics doesn’t disclose pricing.
Adobe Analytics’ selling points:
- Custom analysis and visualization.
- Intuitive interface.
- Powerful segmentation.
Heap
Website | Pricing | G2 Reviews
Heap’s approach to analytics is a paradigm shift compared to the aforementioned platforms. Instead of technical implementation to track and identify user clicks and events, Heap only requires your engineering team to drop a Javascript snippet onto every page. It then tracks all events from that moment on, and you can define them later with a simple point-and-click process. That means that you don’t need technical expertise to configure or use the platform, and you never lose data. However, they still offer a clever data dictionary and verification workflow so that your engineering and data science teams can review preliminary events for accuracy.
Pros
- Very easy to use for any stakeholder with little technical configuration or maintenance needed
- Free tier is great, and plans are affordable afterward
Cons
- Web and mobile web only, as this paradigm of non-technical configuration doesn’t work for native mobile apps
- Despite not requiring technical expertise, Heap’s actual user experience can be a bit daunting for non-technical stakeholders
- Limited customizability of charts and dashboards
Great for
- Non-technical stakeholders on any team of companies of any size
Conclusion
Our marketing software, Best Product Analytics, allows users to track keyword rankings and product sales in order to create new products that sell.