Are you looking for the best seo tools? As soon as you started blogging or created your own website, you’ve wanted to find all the ways possible to increase its traffic. One of the most effective ways to get more traffic is to integrate search engine optimization techniques into your content.
We have seen some very exciting developments happen in the SEO market in the recent past. Various new tools have emerged, some of them being more effective than others. We have come up with a list of best seo tools for affiliate marketing, best websites to get free seo tools.
Semrush
Use it if your top priority is keyword research, competition analysis, and site audit.
Price: Starts at $119.95/month
Let’s kick things off with my favorite SEO tool: Semrush. I’ve been using Semrush since the early days of my agency and it’s my go-to product for all things SEO.
Semrush is primarily known for its keyword research and competitive intelligence capabilities. If your client is relatively new in the market or operates in a space with lots of competitors, then it’s not going to be easy to rank for high volume, high competition keywords. In such cases, your best bet would be to start targeting low competition keywords with high traffic potential.
You can use Semrush’s Keyword Magic tool to identify the best keywords to focus on for your clients’ websites. You can find both head terms and long-tail keywords for your campaign, but if you’re targeting long-tail keywords with high traffic potential, look for keywords that have low-to-medium search volume, low competition, and low keyword difficulty.
The Semrush toolkit also features one of the most advanced SEO audit tools on the market. With the Semrush Site Audit tool, you’ll be able to quickly identify and fix all the critical errors on your clients’ websites.
Top Features
- Semrush’s Site Audit tool does a thorough technical SEO site audit and helps you fix all the critical SEO errors on your site.
- The Organic Research report allows you to see your competitors’ best performing keywords, discover new organic competitors, and monitor position changes of domains.
- The Keyword Magic tool lets you find the best keywords to focus on for your SEO and PPC campaigns.
- With the Domain vs Domain tool, you can conduct side-by-side domain comparisons of up to five domains and see domains’ common and unique keywords.
Click here to sign up for a 1-month free trial of SEMrush Pro
Side note: If you’ve just subscribed to SEMrush or are an existing user, then I’d urge you to download our free eBook – “The Ultimate Semrush Playbook.” The eBook is an in-depth user guide to using Semrush for SEO, competitor research, and content marketing. Click here to download the eBook.
Google Analytics
Why should you be using this free tool?
The answer is simple: because you need to understand everything about your target audience and the people visiting your website.
With Google Analytics installed, you can track data within a variety of categories:
- Real-Time
- Audience
- Acquisition
- Behavior
- Conversions
For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.
In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.
Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.
Google PageSpeed Insights
Site speed is not only a ranking factor, but it also impacts the user experience (UX) of your site. Slow pages can prevent conversions and damage rankings, so Google’s free PageSpeed Insights tool is a great way to keep on top of this.
What it can do:
You can use the Google PageSpeed Insights tool to understand your site’s PageSpeed score and learn how to improve it by fixing highlighted issues.
Even if you are not overly technical, you will be able to see the main areas that are affecting the speed of your site, such as image load time or server issues, as well as the areas that are performing well.
We love it because:
It gives you clear suggestions for improvements to your site, and also indicates how much time can be saved by making them – it’s a great way to fine-tune your website’s performance.
Google Search Console
Google Search Console is where you can gain insights into your site’s organic performance, and any reported issues such as notifications of manual action penalties. Every SEO concerned with ranking well on Google should be familiar with it.
What it can do:
You can get a full rundown on the tool in our definitive guide to Google Search Console, but as a quick summary, here are some of its main uses:
- Understanding your site’s SEO performance in terms of clicks, impressions, CTR, and average positions on an individual keyword level – ultimately helping you plan a growth strategy;
- Inspecting URLs to identify crawling and indexing issues that could prevent it from showing on the SERPs;
- Finding coverage errors and the cause of these (404 errors, crawl issues, pages blocked by robots.txt and more);
- Submitting a sitemap;
- Finding manual actions and security issues;
- Gaining insights into the backlinks and internal links that Google knows about;
- Request the indexation of a URL;
- Informing Google of a domain name change.
We love it because:
It is the best place to see the exact issues that Google sees when it crawls and indexes your site.
On a page-by-page level, you are able to test a URL to understand exactly how Googlebot interprets it, including the user-declared and Google-selected canonical, the date it was last crawled, and much more.
It is the first place you should go to diagnose any issues regarding the way your site appears on the SERPs.
Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.
After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.
Bing Webmaster Tools
Bing has a market share of 25% in the US, which makes it far too big an opportunity to ignore by focusing on Google alone. Bing Webmaster Tools exists to help you manage your site’s appearance on the search engine.
What it can do:
You can get a whole host of insights into your site on Bing Webmaster Tools, including a summary of how well your site is performing and the areas on which you need to focus to improve. It helps you understand how users are finding your site to allow you to prioritize improvements, diagnose site issues and receive alerts and notifications from Bing.
There is a chance your competitors are turning blind eyes to Bing, so you might be able to use this to your advantage.
We love it because:
Bing Webmaster Tools actually gives you more insights into your site’s performance than Google Search Console.
It offers an SEO analysis tool (namely, SEO Analyzer) that gives best practice recommendations, which even bypasses your robots.txt file to allow you to check pages you aren’t yet ready to index.
Conclusion:
It’s never been easier to learn SEO. Building your SEO knowledge is one of the most important things you can do for your business. If you consistently have a great understanding of how to use SEO tactics, you can easily profit from it.There are many SEO tools that are available for performing various tasks. You can use them for keyword research, competitive analysis, auditing sites, site speed, search engine rankings, social media management, and much more.