If you are here, it means you are looking for best SEO tools for ecommerce. You have read an article about Keyword research for ecommerce product pages on seo field and now you just want to find some keywords, but don’t know how to do the keyword research. Actually, there are more than one 100 000+ products on aliexpress available and it is really difficult to find which products are most popular among buyers.
Ecommerce SEO is a challenge. There are many different types of e-shops and websites, each of which requires a different approach. With so many great tools available, though, you can optimize your website for Google easily. This article features the best SEO tools for ecommerce websites, helping you to become an expert on this topic.
Search engine optimization is the most important thing to keep in mind while selecting tools for your ecommerce business. Google is the biggest influencer in search and if you want more leads and sales, then you need to make sure your online store can be easily found on Google.
You don’t need to be a web developer to get good at SEO. And the cool thing is, a lot of the most powerful tools out there are free. The first step in mastering those tools is knowing where they are, what they do and which ones you should use.
Why is SEO necessary?
- Your website, which is at the top of the search engines with its optimization techniques, helps to make your brand famous or protect its reputation.
- Creating brand awareness with SEO technical support and taking an active part in social media is a factor that will increase your sales.
- To make your web page stand out among your local competitors in search engines, it is useful to use SEO.
- SEO studies in e-commerce help companies to catch customers regularly.
As you can see, ranking high, increasing brand awareness and sales are the main reasons that show the necessity of SEO.
In our age where digital environments, technologies, and dynamics are constantly changing, technical SEO strategies will not lose their importance for a long time. Therefore, it is necessary to invest in SEO tools for e-commerce sites before it is too late. You can also check the importance of SSL certificates and how it affects your SEO.
1. SEMrush
You can use SEMrush to do SEO, content marketing, competitor research, PPC, and social media marketing. It includes 26 tools related to SEO. These relate to keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor SE analysis.
One tool is Keyword Overview, which helps you find out any keyword’s value, instantly judge estimated value and competition for a keyword, and discover precisely how it fits your goals. Their Organic research tool lets you analyze a complete list of your competitor’s organic keyword rankings and pages to discover the best-performing organic keywords for your niche and find new ways to win SERPs.
2. Screaming Frog SEO Spider
The Screaming Frog SEO Spider website crawler helps you improve onsite SEO by extracting data and auditing for common SEO issues. You can select from free and paid versions of this tool, with the paid version having considerably more features.
The SEO Spider can efficiently crawl both small and huge websites, allowing you to analyze the results in real-time. It finds broken links (404s) and server errors. You can analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site.
The free version of the tool restricts you to crawling up to 500 URLs in a single crawl. It does not give you full access to the configuration, saving of crawls, or advanced features. The paid version removes these limitations.
3. Helium 10
Helium 10 predominantly targets eCommerce businesses that sell on Amazon. They offer a range of tools that help with product research, keyword research, listing optimization, operations, analytics, and marketing.
A crucial part of successful SEO on Amazon is keyword research. Helium 10 provides a tool that will help you discover high-volume, high-ranking keywords that put you at the top of the search results with advanced keyword aggregation and detailed competitor data. With their Magnet tool, you can find high-volume search terms relevant to your Amazon product listing. Helium 10 claims that Magnet has the largest database of actionable Amazon-related search terms and long-tail keywords on the market.
Listing optimization is just as crucial for SEO success. Listing optimization is how you put your keywords to work. Helium 10’s Listing Optimization Tools can save you time and money by doing your listing optimization the right way. The Helium 10 Listing Evaluation Tool gives you immediate insight into how well a listing is optimized. Their listing optimization tool, Frankenstein, is a keyword processor and keyword bank that allows you to consolidate thousands of potential keyword phrases instantly. The Helium 10 tool Scribbles will enable you to write your entire listing with an easy-to-read user interface displaying whether you’ve taken advantage of all of your target keywords. Finally, Helium 10’s Index Checker Tool ensures your top keywords are searchable or “indexed” for your listing
4. Moz Pro
Moz offers several tools you can use to improve the SEO of your eCommerce store. Their flagship product is Moz Pro, an all-in-one suite of SEO tools.
You begin your SEO using Keyword Explorer, so you know which keywords are being used and what questions are being asked can help you create high-quality content. You can then use Moz Pro to accurately track how you’re ranking for keywords compared to your competition. You should regularly use their Site Crawl to hunt for issues that keep search engines from fully crawling your site. You can also use Moz Pro to optimize your pages and spend your time where it matters most with prioritized recommendations to improve page optimization.
5. Ahrefs
Ahrefs offers a series of tools to help with your SEO. Its best-known tools are Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer.
You can use Site Explorer to get an in-depth look at the backlink profile and search traffic of any website or URL. With Keyboard Explorer, you can conduct keyword research for Google, YouTube, and Amazon.
The Site Audit tool analyzes your website for structural SEO issues and monitors your SEO over time. As its name suggests, you can use Rank Tracker to track how you track your preferred keywords. With Content Explorer, you can find the most shared and relevant content across the leading social media channels.
6. Raven SEO Tools
Raven is another alternative suite of SEO tools that you could use for your eCommerce business. There are now two versions of Raven: Raven Classic (the original SEO platform) and Raven Reimagined (Raven by TapClicks).
Raven Classic is an all-in-one platform of SEO and reporting tools. The tools cover Website Audits, Backlink Tools, Marketing Reports, Competitor Research, Link Building Manager, and Keyword Rank Checker.
The new Raven by TapClicks is still an all-in-one SEO and SEM platform. TapClicks describes the product as a full suite of SEO research tools in one intelligent marketing platform. You can get actionable insights, increase visibility, drive leads, and close more business. Their components are Site Auditor, SEM Competitor Research, SEO Competitor & Keyword Research, Backlink Analysis & Authority, and Rank Tracking.
7. Attracta
Attracta specializes in offering managed SEO services. Indeed, their Mega SEO is an all-in-one premium service that will take care of all your link-building SEO needs. However, they also provide a range of SEO tools for those preferring to do their own SEO. Their system provides you with five simple steps for increasing your search engine rankings. Their tools include sitemap generation, backlinking, content generation, SEO audits, and local SEO services.
The Main Benefits of Using Ecommerce SEO Tools
There are plenty of benefits that you get for using ecommerce SEO tools. These include:
- More accurate reporting: you can easily get an understanding of where your ecommerce store ranks.
- Identify content gaps: you can understand content gaps based on your competition’s performance.
- Identify keywords: these tools can also help you identify essential keywords to target.
- Create a content strategy: using an ecommerce SEO tool can help you create a better content strategy.
- Write better product descriptions: it’s a fantastic tool to use for writing better product descriptions.
Conclusion
Ecommerce is all about finding customers and increasing conversions. If you are an ecommerce business owner, an important part to your overall sales is bringing in quality traffic. The question most ecommerce marketers face is how can they find the right way to bring in targeted customers. No matter if you are a small or big ecommerce business, search engine optimization (SEO) can be used to get increased traffic and improve your sales figures.
As an Ecommerce site owner, you must know that SEO is a crucial part for your online store. Why is this so? Well, the answer to this question is not that difficult. Basically, when your online store will be higher in the search results, you will get more sales and if it’s lower, then no one will find it because they simply won’t search for it. Apart from that, it can cause some other problems like low conversion rate which means all of your efforts are tossed out of the window.