Want to learn about the best serp tracker? Or about the best rank trackers? Check out these seo rank tracking tools.” Keyword Rank Tracking Tools – What Are The Top Serp Trackers? – We all would probably agree, that monitoring the web traffic of a website is a very important task. And if you want to keep a close eye on your site’s keywords’ rankings and search traffic all week long, then you need to have a keyword tracking tool ready for this job.
There are a lot of rank tracking tools on the market, and it gets a little confusing knowing which one you should choose. That’s why we created a list of best seo rank trackers that will help you quickly find what you are looking for.
SE Ranking
SE Ranking is our top pick for the best tool to track keyword rankings. It balances affordability, functionality, and ease of use.
It’s an all-in-one SEO tool so you’re getting a lot more than a search engine rankings tracker when you sign up for an account. You’ll also have access to a website audit tool, an on-page checker, backlink tool, keyword research, and other features that’ll help you improve your overall SEO performance.
But as far as the keyword rank tracker itself, the feature allows you to track results from Google, Yahoo, Bing, and YouTube. You can specify the country, city, or zip code that you want to see results from. And you can track users on either desktop or mobile devices.
Aside from Google search results, SE Ranking also looks at Google Maps results as well as Google Ads rankings. It can even go as far as checking your performance for SERP features like snippets and videos.
You can add up to five competitors and see how they’re performing on Google search and compare their results against yours.
What if you don’t know who your competitors are?
Then use the same tool to get an insight into the top 100 search results. This should give you an idea of who you’re currently up against.
SE Ranking has a 14-day free trial for those of you who are interested.
Pricing: SE Ranking has a unique pricing structure. The amount you pay will depend on how often you want the tool to check your ranking, the length of your subscription period, the number of keywords to track, and the plan you select. For example, if you only want it to check rankings weekly, pay annually, and select the cheapest plan available (Optimum), you’ll pay $24.8 per month.
Ahrefs
If you’re shopping in the price range that Ahrefs costs, you’re better off with Semrush. I recently wrote a guide to when it makes sense to buy Ahrefs vs Semrush. There, I concluded that rank tracking is one specific case where Semrush wins.
Ahrefs’ update frequency is only once every 7 days on the entry level package, and still only every 3 days on the most expensive tiers.
There are a few other minor differences, but that one thing alone is enough for me to recommend Semrush for rank tracking (which updates daily on all plans). Any good rank tracker should update daily.
AccuRanker
AccuRanker comes from Denmark and claims to be the world’s fastest, most accurate rank tracker. But what does fast mean? AccuRanker lets you manually request a refresh of your ranking data whenever you feel like it. And the update happens rather fast! It supports Google, Bing and now also Youtube, Yandex, and Baidu.
I’m using AccuRanker for the English ranking data of WebsiteToolTester as I tend to track my keywords (almost) daily to be able to react to important changes. I very much like the no-nonsense menus and interfaces that let me get to the data I need at the speed of light. YouTube tracking also works really well, better than with other tools I tried.
You can also define segments and filter for things like specific SERP features and also export the data. And as with all rank trackers, you’ll come across in this article, AccuRanker shows you the search volumes for each keyword. If you work with clients, it also allows you to email automatic ranking reports with your own logo.
Pricing:
1000 keywords: $99
2000 keywords: $189
3000 keywords: $279
Keyword data updated daily. Monthly plans. Save up to 10% by subscribing to a yearly plan.
What I like: Their clean Scandinavian design – it’s a pleasure to use. It shows you whether you rank in the featured snippet (so-called “position zero”) and includes all other important Google features (related questions, site links, whether there are ads, etc.). It lets you tag and star your most important keywords and, of course, it’s great being able to request a keyword refresh whenever I feel like. You can also add as many domains as you like.
What they should improve: It would be nice to see the ranking evolution in the main overview as offered with other SERP trackers (instead of clicking the detail view of the keyword). They should offer plans with less than 1000 keywords as this makes them REALLY expensive.
Who is it for? Brands, store owners and agencies who need reliable & quick ranking data, competitor monitoring and things like historical data and API access.
Rating: 4.5/5
Wincher
Wincher is a polished SEO tool from a team based out of Stockholm, Sweden. Marketed as the world’s simplest SEO tools, there’s something really nice adn reassuring about the simplicity and eye-catching user interface of Wincher’s web platform. Everything about it screams professionalism and accuracy. And that’s exactly how I’ve found Wincher to be. It’s a solid rank tracker that’s easy to use and comes with lots of features that make your life as an SEO, marketer, or entrepreneur easier.
The dashboard displays SERP movement data, detailed analysis of specific keywords, and a neat way to group keywords for better progress management.
My experience with the support team has been positive. The team behind Wincher are skilled engineers and support staff. Unlike some tools, I get the impression that more time is spent on engineering than marketing the product. This is great for you as a user, but might explain why you might not have heard of it. Wincher is not as well-known as some of the other products in this review. However, it’s vying for the top spot in my rank tracker tool list.
Wincher costs $29 a month to track 500 keywords, $49 for 1000 keywords, and $199 for 5000 keywords.
Pros
- Great value for the price
- Unlimited website tracking and white label reporting on the Business plan and above
- Over 130 search engines and over 100,000 locations tracked
Cons
- The only negative is the WordPress plugin’s lack of functionality
SERPWatcher by Mangools
SERPWatcher is part of Mangools’ suite of SEO tools which include KWFinder, SERPChecker, LinkMiner, and SiteProfiler. Together, they help users to stay on top of their online marketing campaign.
This tool is incredibly simple and easy to set up. It’s a great fit for beginners who find other search engine rankings checker tools way too intimidating. Mangools claims that you can go from initial setup to reviewing keyword rankings in just 30 seconds.
You’ll find other neat little features in SERPWatcher. For example, the Performance Index tells you the organic traffic potential of your website based on the current keyword positions and their search volumes.
SERPWatcher also lets you check rankings daily and show you SERP previews. And if it’s able to track significant changes, you’ll receive an alert via email.
Use the precise rank tracking to see results by state, county, city, or DMA region for both mobile and desktop search results. You can then share the results with clients or other team members using an interactive report that you can send using a link.
Pricing: Basic ($49 per month), Premium ($69 per month), and Agency ($129 per month). Save 40% by paying annually. There is a 10-day free trial period.
Nightwatch.io
Nightwatch.io is a suite of SEO tools that comes in at a much lower price than Ahrefs or Semrush. It has various pros and cons, but it’s biggest strengths are rank tracking and reporting. Hence why it made it into this list.
Nightwatch actually started as a rank tracker (literally called Rank Trackr), which explains why that’s it’s strongest feature.
It makes sense to choose Nightwatch if you need a good suite of SEO tools (rank tracker, reporting, backlink monitor, site auditor) at a much lower price than Semrush. It’s great value for money, but comes without a keyword research function.
With a really low starting price of $24 per month, there’s a ton of value for money here. Let’s focus on their SERP tracking feature.
Here’s some key features that not all competitors have:
- Visibility & click metrics to indicate overall performance
- Tracks rankings in YouTube, Bing, and DuckDuckGo as well as Google
- Excels in accurate local tracking, including GMB maps listings
- Connects to Google Analytics & Search console to overlay traffic data
- Create custom graphs with any metrics in a few clicks
- White label reporting
The main dashboard UI is nice, having customizable columns to show a number of useful metrics. I particularly like the evolution graph, so you can quickly see the recent history.
Serpstat
Serpstat is another contender from Ukraine. Almost 100,000 active users perform things like rank tracking, keyword research, backlink analysis, and site audits. At the time of writing, they were going through a pricing change, removing the affordable $19 plan for 200 keywords. From now on, the cheapest plan will start at $69 for 500 keywords, making it a not so affordable rank tracking tool. But to be honest, Serpstat has grown into a sort of mini-Ahrefs that does so much more than just rank tracking.
Pricing
500 keywords: $69/month
2000 keywords: $149/month
Keyword data updated daily. Monthly plans. Discounts of up to 20% for longer terms.
What I like: No other tool shows you a better visualization of your ranking evolution (see screenshots). They cleverly use graphs and colors so you can easily capture your current state of SEO affairs (although in some menus the amount of information can be a bit overwhelming). You are also in the know when it comes to which Google features get shown in the SERPs.
What they should improve: Just as a rank tracker Serpstat is very expensive. You should probably go all-in and use them for as many SEO tasks as possible. But especially for keyword research, I find that there are more advanced tools like Ahrefs.
Who is it for? Website and ecommerce owners who need an all-in-one SEO tool with a wealth of features.
Rating: 4/5
Conclusion:
Keyword tool is your easiest way to find best serp keyword rank tracker for your online business. This keyword analysis software free will help you track rankings, content analysis, title tags, link building, competitor research and it really help you do much more then that.