There are many tools that website owners and marketers can use to get detailed analytics, but not all of them deliver the same level of accuracy and insight. There is a difference between powerful and powerful. Using a best site analytics tool can provide you and your team with the insights needed to make better business decisions for each of your websites.
The most popular and helpful website analytics software all in one place. An easy research with our curated list of the best web analytics tools, making your online business simple and convenient. From SEO and Analytics to Web Master Tools and Reputation Management. compare and decide which tools will work for you .
Leadfeeder
We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.
Website Visitor Identification Guide
The people visiting your website don’t have to be a mysteryDOWNLOAD
At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.
You’ll also be able to see exactly which of your web pages your leads are looking at, which will enable you or your sales team to reach out to those warm leads with a laser-targeted sales pitch. The next step is personalization with access to individual IP addresses using the new Leadfeeder Discover product.
To start a free 14-day trial with Leadfeeder, follow these steps:
Step 1: Sign up here.
Step 2: Fill in your company name, website address, name, and contact info. Don’t worry, we don’t sell it, we just have to know who you are. 🙂
Step 3: Tell us about your role on your team. This way we can help customize your experience.
Step 4: Select the CRM you use. If an integration is available, we can help you get the two connected. You don’t need a CRM or any of the ones listed to use Leadfeeder.
Step 5: Choose your marketing tool. If we have an integration we will let you know, if not, we will keep you updated on future integrations.
Step 6: Do you have a sales team? This information will help us customize your sales training and support.
Step 7: Tell us about your main goals with Leadfeeder. We’ll share this with the team to make sure we do everything we can on our end to help.
Step 8: Install your Leadfeeder tracker script. This can be done DIY style or if you have a tech-savvy colleague, they can take over. This article: How to Install the Leadfeeder Tracker is helpful if you end up getting stuck.
Step 9: Give the tracker an hour or so to begin reporting. Once the tracker starts collecting IP addresses, you’ll see leads listed like the screenshot below.
Whoo-hoo! All done. Be sure to take the in-app tour to make yourself at home.
Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
Google Analytics — Turning data insights into action
Google Analytics is the most robust platform for web analysis in the world, with around 30 million websites actively using it.
Google Analytics is by far the biggest web analytics platform in the world, and for good reason. It offers both free and paid tools to websites that can, in turn, use them to obtain a deeper understanding of their customers and their behavior. Regardless of the industry, be it travel, healthcare, retail, or any other, Google Analytics can provide a complete view of how customers engage with your content, what is being successfully implemented, and what is not.
Google Analytics offers a free plan which is perfect for small and medium enterprises. The free plan is jam-packed with useful features that cover everything from data analysis, reporting, data collection and management, integrations, and more. However, there is also a paid premium version called Google Analytics 360 which is a perfect fit for larger enterprises that need everything the Google Marketing Platform has to offer.
Google Analytics employs sophisticated machine learning that helps users in multiple ways. For example, with the data generated from analytics, you can measure conversions, examine the best sessions on your site, and transfer them into Smart Goals. Smart Goals will help you to organize bids, ads, and your website to ensure maximum conversion. With artificial intelligence processing your data, you will get information about which users are most likely to convert in their upcoming sessions.
Also, there are various levels of data manipulation, monitoring, and filtering, such as funnel analysis, segmentation, monitoring progress on dashboards, and many other methods to help you get the best out of the gathered information.
Key features
- Full performance insight — get a complete insight into the performance of your business, and have all your questions about the data answered.
- Reporting — receive various reports on the ways in which customers interact with your site and apps.
- Multiple data access points and organization tools — through data filtering and manipulation tools you can easily visualize your data, customize it, and segment it.
- Data management and user access control — Google Analytics allows for easy data import from third-party sources and the highest level of user access control.
- Data implementation — thanks to the analytical tools that supply you with valuable information, you can implement the findings to configure your website and apps.
- Easy integration — Google Analytics works perfectly with other Google solutions.
Wix Analytics
Wix Analytics is a great option for people looking for general website performance metrics as well as those looking for in-depth insights. It provides information on traffic trends and enables you to drill down using a myriad of metrics with its comprehensive reports. Wix Analytics gives you the wherewithal to understand where your website visitors come from, how they get to your site, which site pages they dwell on and more. You can also get insights on your top customers, analyze your revenue, and understand traffic trends which can help you optimize your strategy and ultimately grow your business.
The highlight of this tool is it’s ease of use and natural site integration. First, it’s free and automatically available on all Wix user’s dashboards. Also, users can quickly view their key metrics using the Analytics widget that is embedded directly on their dashboard overview and can get alerts sent to them when there are important changes in website trends.
Perhaps most importantly, since Wix Analytics is connected with the Wix website builder, it can provide a complete picture of your website and point to specific areas for improvement. Backed with the knowledge of the ins and outs of websites and online businesses, this tool is able to provide important figures like in depth sales data, site interactions and blog engagement that can all be accessed in pre-made reports. It is therefore the recommended tool for those looking to truly boost their business.
Pricing: Free | Customizable reports: $35/ month
Good for: Wix website owners that are looking for a free and comprehensive analytics tool with an easy-to-use interface.
Conclusion
They say one of the most important things in content marketing is to know your audience. However, this is often easier said than done. If you want a better understanding of your target market and a better content marketing strategy, make use of some or all of these analytics tools.