Social media advertising tools are advertising tools used by businesses to advertise on social media. These are the best social media advertising tools that are suited for small business owners or beginner marketers.
Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level. With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
Postoplan
A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.
If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.
There are a few other awesome Postoplan features you will definitely enjoy:
Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.
Facebook Exclusion Targeting
This is more of a feature within a tool, but it’s not an obvious one, so I figured it was worth mentioning. Facebook exclusion targeting is a piece of Facebook ads platform. It allows you to exclude certain people from seeing your ads.
Some examples of ways to leverage exclusion include:
- Exclude your existing customers from a promotion designed to generate new leads.
- Target your website visitors (as a custom audience), but exclude those who’ve already converted.
- Target people who like a competitor’s page but exclude those who already like yours.
Tweepi
Tweepi, aside from having an awesome name, is a really easy way to grow your Twitter following.
As you can see from the image above, Tweepi allows you to:
- Find relevant users who would be interested in following you
- Engage with those users by sending them relevant content
- Unfollow anyone who isn’t engaging with your brand
- Find influencers to help you grow your brand
Easy Inspire
How much time do you spend crafting images for social media? It’s a time-consuming and often tedious process.
Easy Inspire seeks to make that process quick, painless, and nearly automatic. It’s the “easiest way to design beautiful visual content in seconds.”
With EasyInspire, you can:
- Create inspirational images to share on social media in seconds
- Design an image of any size for any network
- Brand images with your logo and brand name
- Get inspired every morning with inspirational quotes at the click of a button
Photoslurp
We may be a little biased by mentioning ourselves, but we know you’ll love our tool! We can make your Instagram images shoppable with a “Shop this look” button.
Photoslurp allows you to:
- Make your customer’s images shoppable with a buy button
- Leverage User Generated Content in your social media ads.
- Publish customer’s photos to your social media accounts, website, app, and more
- present Trustpilot star ratings within Photoslurp visual customer content integrations
You can easily and quickly find the images that your customers are sharing about your Brand, add them to your eCommerce site, and sync those images with your product catalog.
Design Wizard
Design Wizard is another tool that’s good for making visual content, with a reasonably simple and intuitive interface.
Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.
With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.
AddThis
The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.
You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.
The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!
AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
Pinterest Advertising
Pinterest is unique. It’s visual, like Instagram, but unlike Instagram, it is highly targeted toward women with an 81% female user base.
With 175 million monthly users, it’s also an incredibly active platform.
Where Pinterest Advertising Shines
Pinterest is widely regarded as a strong platform for ecommerce sales.
- Engagement is high.
- Images are often built around custom product creation.
- Users intentionally use the platform to find and purchase creative products.
Promoted pins blend into the Pinterest boards and don’t distract or put off would-be Pinterest users like some other platforms do. Pinterest’s demographics suggest products targeted toward millennial women from the U.S. will do very well with their ad platform, and case study data confirms this.
Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.
This process is accomplished by picking a high performing pin and promoting it based on engagement or visits to your store.
The promoted pins are then placed in more relevant positions across Pinterest’s boards and are highly visible to those browsing and searching for keywords associated with your brand or related items.
LinkedIn Advertising
LinkedIn is another unique social platform that revolves primarily around the B2B market.
LinkedIn has an estimated 227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket.
Where LinkedIn Advertising Shines
LinkedIn is where you tend to find the highest average disposable income, with 75% of LinkedIn users earning $50,000 per year or more. It’s also where you tend to find the highest quality leads, particularly in certain industries.
Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns.
Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
Conclusion:
These days the cost of advertising, designing and implementing social media ad campaigns has taken on a new meaning. Social media advertising is one of the most cost effective types of online marketing. It is very useful for reaching out to consumers directly and communicating your business message. There are hundreds of ways to pursue social media advertising and some companies and marketers tend to get carried away by choosing many of them at one time; we tend to choose only the best tools that we feel will provide the greatest value to us and our customers.