In today’s digital age, social media has transcended our lifestyles. Social media marketing is an essential part of any online business and analytics dedicated to it are essential as well. It provides insights into which social media platforms your customers prefer the most, what kind of content they share the most, where they behave differently, and so on. Businesses need these insights to develop business strategies and build effective marketing campaigns that can help them achieve their financial goals. Moreover, social media analytics tools will become even more important in the future when Facebook switches from Page Insights to a more dynamic interface for Pages’ Insights
Answers for anyone trying to find free social media analytics tools 2021. try out these social media analytics tools – free social media analytics tools 2021, which include Sprout Social, Hootsuite Pro, Hootsuite Business, Buffer, Crowdfire and more.
OnlyPult
Not only can you use OnlyPult to post on social media platforms, but you can also use it to post to your blog as well. It includes an extensive collection of well-integrated features, and we can only touch the surface in this post. Plans start at $10.50/mo., but they offer a free no credit card 7-day trial. OnlyPult is a quick and easy-to-use tool with more features than your average social media marketing software
Key Features
- You can post in multiple ways across Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium. It includes auto scheduling and multi-posting.
- It includes Builder, a link-in-bio tool that lets you create micro landing pages that link to other assets.
- It includes a social media listening/monitoring tool for crisis management and improving your customer satisfaction.
Audiense
Audiense lets you understand your audience better and is similar to Socialbakers. However, its Audiense Connect is the Twitter marketing platform that is specifically developed for social media marketing. It lets you connect, manage, and grow your Twitter community. The insights will help you improve Twitter performance significantly.
Key Features
- A Twitter chatbot is great for boosting engagement.
- It segments your Twitter audience to improve targeting.
- You can grow your followers with its powerful analytics.
Buffer
A social media scheduling tool is one of the most essential tools for social media marketers. You have to make sure you post the right content at the right time and this is what Buffer does exceptionally well. It is a social media scheduling tool that lets you publish, interact, and analyze social media progress for all the leading social platforms.
Key Features
- It is free to use with limited features.
- It supports all the leading social networks.
- Chrome extension is a lifesaver.
Keyhole
For the sake of expanding your content’s reach, hashtag analytics are a must-have.
Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.
Google Analytics
While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI.
You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?
For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.
ShortStack
Typically, running a social media contest requires a surprising amount of legwork.
From the process of picking a winner to analyzing engagement from a giveaway campaign, ShortStack can pick up the slack.
For brands running frequent contests or giveaways, a dedicated contest analytics tool ensures that you aren’t just giving away freebies for no reason. ShortStack looks at everything from entry data to long-term campaign performance to do just that.
By analyzing your contest’s performance with a social analytics tool like ShortStack, you’ll be able to see engagement metrics and identify which types of contests work best with your audience.
Socialbakers
Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.
3 cool features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Social media analytics
- Automated sentiment analysis
- Smart benchmarks
- Omnichannel paid analytics
- Facebook and Instagram performance report
- Facebook benchmarking tool
- Instagram analytics tool
Paid options: $200 per month and custom pricing
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them live.
Social media channels:
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
Conclusion
Whether you are a small business, or medium business finding the best social media analytics software that is affordable can be perplexing. There are many programs to choose from and as you know all programs are not created equal. In this article we evaluate some of the most popular tools available for tracking all your social media stats. And we offer advice on which tools will be worth your money