From Instagram to Pinterest to Twitter, social media is about sharing and building your audience, but how do you know if your efforts are working? If you’re not measuring, how do you know what’s working and what isn’t? Looking for social media analytics tools to find out? We’ve done the research already and compiled a list of the best.
Here are the best out there!
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them live.
Social media channels:
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
Tailwind
Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.
3 cool features:
- Identify the best hashtags on Instagram with the Hashtag Finder.
- Use the browser extension to create multiple posts from any site.
- Upload images in bulk using a drag-and-drop calendar to save time.
Social media channels:
What analytics you get for free:
- Basic profile performance
- Basic metrics for individual posts
- Board and website insights
Paid options: $9.99, $799.99 per month, and custom pricing
Likealyzer
Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.
3 cool features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social media channel:
What analytics you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement.
Buffer Analyze
Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.
3 cool features:
- Instagram Stories analytics
- Posting strategy recommendations
- Create professional reports in as few as two clicks
Social media channels:
What analytics you get for free:
- All features for 14 days
- Overview and charts for key metrics
- Posts and Stories analytics
- Audience insights
- Answers
- Easy-to-use report builder
Pricing options: $35 and $50 per month
Sprout Social
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
- Reports for internal team performance
Paid options: $99, $149, and $249 per month
Hootsuite
Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
3 cool features:
- Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
- Measure your customer care team’s response and resolution time on Facebook and Twitter.
- Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Overview of key metrics
- Unlimited real-time reports
- Team performance measurement
Pricing options: $19, $99, $599 per month, and enterprise pricing
Zoho Social
Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.
3 cool features:
- Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
- Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
- Compare fans vs. other people reached for every post.
Social media channels:
What analytics you get for free:
- All features for 15 days
- Stats for individual posts
- Analytics for content type, best time to post, etc.
Pricing options: $10, $25, $200, and $300 per month (annual pricing)
Sendible
Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.
3 cool features:
- Create presentation-quality reports with a drag-and-drop builder.
- Measure response times and track team performance in responsiveness.
- Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
Paid options: $29, $99, $199, and $299 per month
Keyhole
Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’.
3 cool features:
- Predict your campaign’s performance with machine learning and make changes accordingly.
- Analyze people’s sentiments when they engage with your posts.
- Manage influencers’ accounts and permissions, and track their performance from one place.
Social media channels:
What analytics you get for free:
- All features for seven days
- Audience insights
- Sentiment analysis
- Compare brands
- Trends identification
Paid options: $49, $99, $199 per month, and custom pricing
Rival IQ
Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.
3 cool features:
- Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
- Integrate Google Analytics to get a complete understanding of your customers’ journey.
- Improve your Facebook and Instagram ad performance with automated insights.
Social networks analyzed:
- YouTube
What analytics you get for free:
- All features for 14 days
- Facebook ads reports and alerting
- Facebook and Instagram insights reporting
- Facebook boosted post analytics
- LinkedIn and Google analytics
Paid options: $199, $349, and $499 per month
Social Report
Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.
3 cool features:
- Enable notifications to receive in-depth reports daily or weekly.
- List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
- Create and share white label reports with your clients.
Social networks analyzed:
- YouTube
What analytics you get for free:
- All features for 30 days
- Analytics for social media, business reviews, and website performance
- Competitor tracking
- Unlimited PDF and Excel exports
Paid options: $49, $99, and $199 per month
Socialbakers
Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.
3 cool features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Social media analytics
- Automated sentiment analysis
- Smart benchmarks
- Omnichannel paid analytics
- Facebook and Instagram performance report
- Facebook benchmarking tool
- Instagram analytics tool
Paid options: $200 per month and custom pricing
Conclusion
Gone are the days when tracking social media ROI was difficult. With the following tools, you are able to collect social analytics data that will help you adapt your content strategy easier.