Social media analytics tools are the software applications that help in figuring out the social media status. Nowadays, most of the companies are focusing on building an online presence for their business so they hire social media agencies to handle their campaign.
But when it comes to handling things, professional help is required. This is when social media analytics tools become essential. If you are looking for best social media analytic tools then this article will be helpful for you because here I am going to share some of the latest and best social analytics tools that can be used by marketers or content writers for performing their work effectively.
Followerwonk
Followerwonk helps you explore and grow your social graph. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers.
Sprout Social
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
- Reports for internal team performance
Paid options: $99, $149, and $249 per month
FACEBOOK INSIGHTS
There’s a lot on offer here, including a look at organic versus paid reach and engagement, which helps you decide whether spending on ads is worthwhile. Look back as far as 28 days, and export data to compare over time. Review page views, previews, and actions taken, and see age, gender, and geographic demographics of your audience. You can even do some competitive intelligence using Pages to Watch, which lets you see which posts are succeeding for your competitors. After all, if it’s working for them… The biggest downside is the lack of sentiment analysis – which is what tells you why your audience is invested in your brand and content. But if you’re just looking for a social media and analytics comparison tool, that tells you when this specific audience is most active and engaged with your data.
Twitter Analytics
Twitter’s built-in analytics tell you a lot about which tweets are succeeding and to what degree – even if they don’t tell you why. An audience tab displays a breakdown by gender, and also by interests. It also lets you compare against a comparison audience – like “all of Twitter.” The events tab clues you into which current events – like Valentine’s Day, Coachella, and the Met Gala – have everyone abuzz. Video view insights and conversion tracking are great analytic additions to this social media channel. Missing is the ability to target individual audience segments with messaging just for them. But you at least have an idea of where to aim to please the majority of your audience.
Hootsuite
Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
3 cool features:
- Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
- Measure your customer care team’s response and resolution time on Facebook and Twitter.
- Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Overview of key metrics
- Unlimited real-time reports
- Team performance measurement
Pricing options: $19, $99, $599 per month, and enterprise pricing
Olapic
Olapic is quite a popular name in this segment. They have spent considerable resources perfecting their tools to provide their clients with the most accurate results. Olapic was primarily a company that helped its clients to find user-generated videos to replace their old content. This is a great help to their clients. They get fast results and creating posts became much simpler. Olapic has made significant partnerships to strengthen itself as a brand.
This has led to them being considered as one of the best Pinterest analytics tools. They have recently acquired Piqora. Piquora was a company that was focused on providing Pinterest solutions to its clients. All of the main features of the company have been integrated with Olapic.
You can now use Olapuic to get content scheduling and analytics which was not possible without Piqora. Using their tools you can find out which type of content is the best suited for your brand. They help you to find content that will be profitable for your business. You can easily track all of your interactions, engagement, and ROI with their tools.
Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
PINTEREST ANALYTICS
Pinterest business accounts – which you can easily switch to – come with access to Pinterest Social Media Analytics. Its analytics measure the traffic your site gets, as well as traffic from other channels, the content people save from your social channels, and audience insights. These reveal key social analytics intel about your followers, including demographics and topics that interest them. And you can compare your audience against the overall Pinterest audience to see where they fall. Sentiment is, once again, lacking – as it often is with free social media analytics tools – but for this specific channel you can learn plenty with the analytics on offer.
Audiense
Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can then engage these audiences directly at scale.
3 cool features:
- Create your own chatbot and engage customers via Twitter DMs.
- Analyze your followers in-depth and use these insights to build communities.
- Analyze historical and real-time conversations on Twitter.
Social media channels:
What analytics you get for free:
- Best time to tweet
- Community insights dashboard
- Twitter list management
Paid options: $9 and $89 per month
Hootsuite
Hootsuite is one of the biggest names in this industry. Thye have cemented their position in the social media management sector. They have been recognized by many top companies as one of the reliable sources for analysis and data. They have housed a variety of tools that deal with all activities from content creation to analysis. Their tools are some of the best in the market. Many have regarded Hootsuite to be having some of the best Pinterest analytics tools.
They have tools for all social media platforms which has led them to be called a one-stop solution for social media needs. You can post multiple pins on various boards using the scheduler. This ensures that you can post your pins at the ideal time and with the expenditure of minimum effort. They have great collaborative features. This helps you to work on different accounts with your team.
Work can be easily assigned to team members and their progress can be checked. You can place restrictions on the actions of team members to ensure that they do not overstep their boundaries. Hootsuite has created an integrated platform where you can manage multiple social media profiles of different platforms.
INSTAGRAM INSIGHTS
As with Pinterest, you need to convert your profile to a free business or creator profile before you can use Instagram Insights. Once you do, you have access to a host of social analytics data that is ever evolving, including: Activity, Content and Audience insights – like interactions (profile visits and website clicks), discovery (reach and impressions), post, Story, and promotion analytics, and location, age, and gender info for your followers. And you can also see which days and times they are most active on Instagram. Missing is the key social marketing analytics capability to analyze images for sentiment, logos, location, etc.
SumAll
SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.
Sprout Social
Sprout Social provides you with all-around management of social media profiles. They have different tool segments to deal with different aspects of social media. They have support for Pinterest and claim to have some of the best Pinterest analytics tools. And, They have a simple dashboard that contains all of the key features. This is useful when you want just a quick analysis of your account. You can delve deep into analytics by accessing their tools. They have in-depth reports which will help you track your engagement and mentions.
They understand the importance of having a suitable audience. Their tools will help you to find important data about your audience which you can incorporate into your content. They make it very easy to track your competition. You can easily publish your pins at a specific time by using their impressive scheduler. Their packages are affordably priced. When using their tools you get the best services at prices that do not put a hole in your pocket.
Conclusion
It is all fine and dandy to know what happens on your social media accounts, but it is even better if they give you valuable insights! And what’s better for that, then social media analytics tools! We’ve put together a list of free social media analytics tools that will analyze almost every aspect of your accounts.