Best Social Media Apps for Entrepreneurs

The ability to quickly and easily interact with others and share information is vital to the success of any entrepreneur. The following Best Social Media Apps for Entrepreneurs will allow you to reach your social media goals with ease.

The tools you need when you’re on the go when you’re an entrepreneur Social Media is a must when it comes to marketing and when customers have access to all your social media accounts, it’s impossible to miss news or sales that you posted. When you add your Shopify Account into the mix, your customers can not only potentially buy from you, but review you as well due to their access to Social Media. However, our Best Social Media Apps guide takes things a few steps further by giving you a list of the best social media apps for your Shopify store.

Snapchat

I’m going to be honest; I don’t think anyone recommends Snapchat for business endeavors. I personally never got into Snapchat, especially once Instagram introduced Stories as a direct competitor. Why space out your 24-hour content through multiple platforms if you’re already using Instagram?

I wanted to include Snapchat because it’s still one of the top 15 social media platforms as of 2020. It even ranks higher than Twitter and Pinterest in terms of usage.

Hootsuite offers a full guide on how you can use Snapchat for your business if you are interested. But here’s why I don’t recommend it for aspiring CEOs:

  • It’s mainly for personal use (similar to using your personal Facebook account with only friends and family).
  • 69% of US teens say they use Snapchat, which means most users don’t have purchasing power.
  • It’s challenging to cross-promote your products and services.

Snapchat Demographics: 

  • 73% of 18–24 year olds use Snapchat
  • 27% of those making less than $30k use Snapchat
  • 29% of those with some college education use Snapchat

Tik Tok

Trust me, I fought with myself on where to place Tik Tok for business. There’s no denying that this social media app is on the rise, and there are even opportunities to monetize your efforts.

You have probably heard a million reasons why you should start using Tik Tok for your business. People are eagerly jumping on the bandwagon because you can earn 10K followers overnight with one viral video. And, the fact that there aren’t many entrepreneurs using this platform makes your chances of going “viral” pretty high.

However.

Tik Tok’s growing popularity is mainly due to the ease with which these vanity metrics come to its users. This app is banking off its demographics (41 percent of TikTok users are between 16 and 24). Its young users are still easily drawn in because of these coveted vanity metrics that make it appear as though you’ve “made it.”

As business owners, we know that these metrics mean next to nothing. We know that 10K Tik Tok followers and 5 million views on a video do not guarantee our business revenue. And while there are certainly success stories out there, I don’t think that there is enough strategy, intel, or features on Tik Tok to dedicate time and money to this app as a way to grow your business.

Yet, anyway. This might change in 2021. Make sure to bookmark or save this URL in your Notes app to come back for updates.

Tik Tok Demographics: 

Pinterest

Pinterest was initially included in my top social media platforms to use in 2019.

You might be confused by this one, but Pinterest can be such a great way to get the word out about your business— if you’re in the right industry.

Pinterest is an asset because it works more as a search engine (like Google) than a social media platform. People come here daily to get answers to questions and guidance on life events.

I often turn to Pinterest to find recipes, as well as style and home decor inspiration. You’ve probably used it to pin pictures of outfits that you like or home renovation ideas.

But that’s where Pinterest creates a problem for business owners. If you don’t have a regular blog or YouTube channel that you can lead Pinterest users to, you’re wasting your time. It wouldn’t even be worth creating Pinterest posts for your home decor or business coaching tips if all you’re going to do is lead them to your Instagram account.

At that point, you’re just making your ideal client go in circles. Sure, they might follow you, but where’s the incentive to buy?

Pinterest can work if you’re an influencer, blogger, or YouTuber. But if you’re a CPA, a business coach, or an app developer looking to sell your product or service, you need to first invest in blog or video content before Pinterest works for you.

Pinterest Demographics: 

  • 38% of 18–24 year olds use Pinterest
  • 38% of those with more than college education use Pinterest
  • 41% of those making more than $75k use Pinterest

 Facebook

Number of monthly users: 2+ billion

Demographics: Men and women, ages 18-65 or older

Facebook is the most popular social network in the world with more than two billion users. As a result, you can find just about anyone on Facebook, provided they have access to the Internet. That means almost everyone in your customer base has a Facebook account, which is why it’s a top social media site for businesses.Pew social media platform demographic study result for Facebook

With such a broad appeal, Facebook gives you the chance to turn your customer base into a community. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users for followers.

Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. You can also use text updates to keep your followers informed, but they won’t perform as well as your photos or videos. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site.

Twitter

Number of monthly users: 350+ million

Demographics: Men and women, ages 18-49

Twitter gives its users a steady stream of information and new content from all over the Internet. It has millions of engaged users every month, and practically every brand in the world has an account to update its customers. This social network for businesses may not have the same broad audience as Facebook, but it’s easily one of the most accessible networks on the planet.Pew social media platform demographic study results for Twitter

However, Twitter famously limits its users to messages of 280 characters or less.

That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. Basically, when you want to expand brand awareness, Twitter is one of the best social media platforms.

Conclusion

Social media is a great way to build a following or connect with others, but at times it can feel overwhelming.

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