You built a successful small business with the help of social media most grown with free social media automation tools 2021. Now you are thinking of hiring someone to automate your social media. But let me ask you this question, are you sure about spending money on automation, when there are so many free social media automation tools 2021?
Are you stuck on what social media automation tools you should use? Are you tired of scheduling your social media by hand? If that’s what you’re looking for then this article is for you. You will find that here is a list of best free social media automation tools of the year 2021.
CoSchedule
CoSchedule is another tool that is very useful for content marketers.
As the name suggests, the app can be used very easily to schedule posts on various social media platforms.
CoSchedule usually has all of the standard publishing functions as well as something called “ReQueue”.
This is a smart piece of software scheduling only the top posts in your social history.
This will help you track multiple accounts at a single place.
With its digital interface, it is possible to schedule more than 60 posts at once.
It can also be used to create your social media calendar or to address questions directly from its interface.
It has many outstanding features, such as re-queue, compatibility with WordPress, personnel management, etc.
The tool can also be used fairly easily to provide customer support.
It is easy to use, and also cost-effective in comparison with other solutions.
Sprout Social
If you’re looking for a robust social media toolkit with tons of amazing features, try Sprout Social.
This is one of the best social media automation tools providing all the necessary features.
Sprout Social is an all-in-one social media marketing platform designed to help managers track their activities better.
It offers multi-level control so managers can easily organize and assign tasks to team members.
The tool also comes in handy for those looking for ads on social media.
Sprout is a little bit limited in terms of the number of social platforms supported.
It also comes with full post scheduling capabilities, a detailed platform for analytics and even a tool for social listening.
Sprout Social is user-friendly, accessible, and serves small businesses, organizations as well as businesses.
The free trial period is brief, and no credit card is required.
Buffer
Buffer is the ultimate social media scheduler for anyone struggling with a lot of content and some management of social media.
Using its user-friendly interface, you can easily put your posts in a loop across different platforms.
Buffer is one of the best social media automation tools that help marketers plan their Facebook, Twitter, Instagram, etc. social media posts.
One of the best tools for social media automation, Buffer is the go-to scheduling method for a lot of marketers out there.
It makes scheduling relatively easy and can help you monitor the output of the content in real-time.
Customers love the simple interface and user-friendly dashboard.
Missinglettr
Missinglettr is a social media platform with advanced drip campaign features. The tool is designed to automatically detect when you’ve posted content to your chosen medium, be that a blog or even a YouTube video.
The tool will then gather the information in an intuitive dashboard which can be used to set up automated drip campaigns on social media.
This tool is the perfect choice for bloggers and website owners that are keen to push their posts on social media but don’t have the time to devote to a full-scale marketing campaign.
In addition to the drip features, MissingLetter also has a Curate feature, that can help to automate aspects of the post creation process, by pulling blogs, videos, and other media from around the web that your audience will be interested in.
You can then use this to create fresh and engaging posts for your social media accounts. You can also use this tool to connect with influencers in your niche and get your own content shared around the web.
Not only does Missinglettr offer some great automation features, but it also comes complete with a powerful content calendar. It’s an all-in-one calendar that can help you to schedule and publish posts and manage your automations, all from one dashboard.
You can also use the calendar to manage your automated drip campaigns and keep track of how your posts are split between the different social channels.
Pricing: Missinglettr has a free plan available. Paid plans start from $19/month.
PromoRepublic
PromoRepublic is a social media automation tool designed to help businesses manage hundreds, to thousands of social pages all at one time. They offer 3 different solutions for different-sized businesses from small businesses to mid-sized agencies and enterprises.
PromoRepublic has a range of automation features that can help reduce the load for social media marketing teams, such as:
- Auto reposting of high-performing content – If you had a post that performed particularly well, you can use PromoRepublic to automatically repost the content at a later date to increase engagement.
- Content approval workflows – If you’re working with a range of brands and different agencies, you can set up automated workflows to ensure that everyone is happy with the content before it’s published.
- Smart automated posting – Schedule posts from a curated database to be published at the perfect time for your audience.
One of the best features of PromoRepublic is the selection of ready-to-use content available for small businesses.
If you want to populate your social profiles, but you don’t have time to dedicate to creating social media content, you can choose from a selection of PromoRepublic’s wide selection of industry-relevant content to keep your followers engaged and improve your reputation.
Overall, it’s a great choice for small businesses or larger enterprises that want to streamline their processes.
Pricing: Plans start from $9/month.
Hootsuite
Hootsuite is a popular social media automation tool for marketers. Its robust features make it compatible with a variety of social media platforms. It mainly focuses on large enterprise and big-sized agencies because of the complex features and pricing range.
Additionally, Hootsuite enables you to monitor multiple social media platforms at once with its social media streams. And yes, you can also use it to keep an eye on all your brands with its real-time updates. Because it keeps track of your brands, you’ll be updated upon mentioning your brand, and as such, know what consumers are saying about it.
Pros
- You can view social media streams in one place with automated social media posting.
- Hootsuite makes you understand how your social media strategy is performing by availing reports whenever you need them.
Cons
- The interface isn’t very much user-friendly. It comes with a learning curve.
- Costs can accumulate and empty pockets for small businesses and agencies.
- They aren’t very responsive to the emails/posts if someone is facing issues.
- You need to pay extra to get the social media reports.
Agorapulse
Agorapulse is worth a look if your goal is to take your social media engagement up a notch. With this social media automation tool, you can plan and schedule posts, analyze responses, run contests, and collaborate with your staff.
Agorapulse integrates with Facebook, Twitter, LinkedIn, Instagram, and YouTube. You can schedule individual posts or publish your posts across all platforms at once.
However, Agorapulse is a little pricier. Users get a free 28-day trial, but after that, packages start at $79 per month.
Kicksta
If Instagram is the primary social platform you use for business, Kicksta can help you build engagement and grow your following. This social media automation tool likes and comments on posts based on rules you set for the profile types you’re targeting.
You can’t schedule posts on Instagram stories with Kicksta. This tool is strictly for engagement. Pricing starts at $49 per month.
Conclusion:
Lately, social media has become one of the most powerful marketing tools. Numerous brands use it to expand their customer base and improve their brand awareness. What most marketers don’t know, however, is that most social media networks provide their users with numerous automation tools which can really help your marketing campaigns achieve better results.